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Twitter Announces New Changes To Improve User Experience

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Twitter, on Wednesday, announced new changes to the online social media platform, in an effort to increase user experience. Over the last couple of months, Twitter has been experiencing a slow user growth and these changes have been made keeping in mind with what users expect from this platform. Here are the improvisations announced by Twitter!

1. Notifications 

Twitter’s expanding the “Happening Now” feature by enabling instant notifications for sports fans by giving people the scores and game updates instantaneously. This feature also includes customised news and personalized news surfaced to the top of a user’s timeline.

2. Explore 

Earlier, Twitter’s explore tab was organised according to the content you wanted. With the new updates, the social media tool is looking at changing this tab to topic wise. The platform is experimenting with topic tabs for a more customized news experience.

3. Moments 

Up until now, users were able to go through the moments with a horizontal swipe. Now, with the updates, users can navigate through the moments with a vertical swipe. Furthermore, the platform is adding another feature called “recap timeline.” This feature shows things like the tweets you missed, the latest tweets, as well as the top commentary when it’s available. If there is a live video, you can see it in the recap timeline. These features are not just restricted to the sports and games and are going to be branched out into other things!

4. Search 

From today, users will get related news, events and stories at the top of their list. Moving away from the superficial front Twitter previously had, users can now delve deeper into their favourite topics right from the very beginning.

“If someone uses Twitter all the time, they’ll have a perfectly curated timeline,” Twitter spokesperson Liz Kelley said in a statement. “But if you don’t have those things in place, there’s maybe a better way for us to present that.” Twitter is working towards making the customer its king and with these tweaks, the steps seem to be in the right direction!

 

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Apple Achieves 13% Growth in India with $9 Billion Sales and New Flagship Stores in FY25

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Apple

Apple has set a new benchmark in India, recording $9 billion in annual sales for FY25—a 13% surge over the prior year, fueled chiefly by robust demand for iPhones and MacBooks. The tech giant’s strategic expansion into Bengaluru and Pune with new flagship stores has deepened brand engagement and increased accessibility for customers across urban centers.

Apple’s rapid retail footprint expansion and locally tailored initiatives, including student discounts and trade-in offers, overcame price barriers and high import duties to drive sales volumes to unprecedented heights. Meanwhile, local production reached new highs, with 20% of iPhones now assembled in India and manufacturing output up 60%, valued at $22 billion part of Apple’s move to diversify its global supply chain.

India is now Apple’s fourth-largest market worldwide, reflecting its rising role as both a consumption and manufacturing powerhouse for premium tech. Continued investment in retail outlets, partnerships with Tata for device repairs, and consumer-friendly financing have positioned Apple for even stronger growth as Indian incomes and technology aspirations rise.

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OYO Achieves Record Profitability in FY25 with Deferred Tax Boost and New Corporate Identity

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OYO

OYO, India’s leading hospitality startup, has retained strong profitability in FY25, driven by a significant deferred tax gain and a bold corporate identity overhaul. The company’s net profit surged to ₹623 crore, marking a 172% year-on-year growth, with adjusted EBITDA reaching ₹1,132 crore a 27% increase from the previous fiscal. Total revenue rose by 20% to ₹6,463 crore, propelled by strategic expansion in premium segments and the integration of G6 Hospitality into OYO’s growing portfolio.

The deferred tax gain of ₹765.6 crore played a crucial role in OYO’s profitability for FY25, helping overcome challenges from operational losses and global expansion costs. Meanwhile, OYO launched a campaign to rename its parent company, Oravel Stays Ltd, aiming for a tech-first, globally resonant brand identity as the business prepares for its IPO. This rebranding signals OYO’s shift toward broader urban living solutions, with the “OYO Hotels” brand remaining unchanged for consumers while the corporate entity targets premium and tech-driven markets worldwide.

OYO’s premiumization strategy and aggressive international growth have led to record results for the fourth quarter of FY25, with gross booking value surging 54% to ₹16,436 crore and revenue hitting new highs. These achievements highlight OYO’s disciplined financial management and commitment to innovation, setting a benchmark for Indian startups navigating global expansion and sustained profitability in the hospitality technology sector.

 

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MPL to Lay Off 60% of India Workforce Following Online Gaming Ban

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MPL

Mobile Premier League (MPL), one of India’s top online gaming platforms, is set to lay off about 60% of its India workforce following the government’s ban on paid online games. The move, confirmed by MPL CEO Sai Srinivas through an internal email, will impact around 300 employees across multiple departments including marketing, finance, operations, engineering, and legal. This decision comes as a direct result of the Promotion and Regulation of Online Gaming Bill, 2025, which restricts paid online games involving monetary stakes to address concerns over financial risks and addiction among young users.

India contributed nearly half of MPL’s revenues, estimated at around $100 million in the 2024-25 fiscal year. With the ban on paid gaming, MPL’s primary revenue source in India has been effectively cut off, prompting the company to shift focus towards free-to-play games and expand its presence in overseas markets such as the United States and Brazil. Despite the layoffs, MPL has pledged to support the affected employees through the transition period. CEO Sai Srinivas expressed regret over the downsizing but highlighted the company’s commitment to developing new business models for the Indian market amid the regulatory changes.

This development significantly disrupts the Indian online gaming industry, which was on track to grow into a $3.6 billion sector by 2029 before the introduction of the ban. While competitors like Dream11 have adapted by discontinuing paid games and avoiding layoffs, the ban has forced many gaming startups in India to rethink their operations. The government’s regulation targets all games involving real money stakes, including fantasy sports and popular card games like rummy and poker, reshaping the future landscape for the country’s gaming ecosystem and its workforce.

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