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Snapdeal Asks For $900 Million From Flipkart For Acquisition

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After rejecting Flipkart‘s initial offer, the board of Snapdeal has reportedly asked for a $ 900 million payout for the proposed acquisition. Reports suggest Flipkart has not yet responded to the offer.

The Economic Times reported a new offer will likely be made by early next week, according to sources privy to the development. This new offer is close to the initial offer of $1 billion made by Flipkart before conducting an eight week long due diligence.

A Letter of Intent (LoI,) was first signed by Flipkart and Snapdeal for a possible merger in May 2017. Since then, the acquisition deal has faced many roadblocks. The merger had to initially get special permission from FEMA and RBI for possible transfer of Flipkart stock. Later, Azim Premji the Chairman of Wipro and the head of Premji Invest, his own personal investment arm, also sent a letter to the board of Snapdeal objecting to the special payouts for the founders and two larger investors. The board of Snapdeal is yet to receive approval from Premji Invests, Ratan Tata and other smaller shareholders who together own 40% of the Snapdeal stock. 

Japan based SoftBank, Snapdeal’s largest investor has been the mediator for the deal for the past two months. Founders Kunal Bahl and Rohit Bansal along with representation from majority shareholders Nexus Venture Partners and Kalaari Capital, together form the Snapdeal board.

Apart from talks with Flipkart, Snapdeal is also engaged in separate discussions to sell their mobile wallet operations arm FreeCharge and the logistics arm Vulcan Express. Axis Bank and GATI, among others, have shown interest in acquiring FreeCharge and Vulcan respectively.

SoftBank, which initially valued Snapdeal at $ 6.5 billion in 2016, cut its valuation by 85% to $ 1 billion for this merger. Post which Flipkart made an all stock acquisition offer of $ 800 – $ 850 million which valued Snapdeal at $550 million. Snapdeal rejected this offer saying it undervalued the ecommerce company given that the due diligence report was clean.

This merger, if completed, would mark the biggest acquisition in the ecommerce industry which could give tough competition to the global ecommerce giant Amazon. SoftBank, Snapdeal and Flipkart have declined to comment about this latest development.

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Phab Raises $2M Seed Funding to Expand Healthy Snacking Brand

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Phab, the D2C healthy snacking brand co-founded by Ankit Chona of ice cream brand Hocco and his wife Gayatri Chona, has raised $2 million (around ₹17 crore) in a seed funding round led by OTP Ventures, with participation from Capri Global, Sim&San law firm, and angel investors.

Founded in 2018, phab offers protein bars and healthy milkshakes, leveraging Ankit’s decade-long food industry experience and Gayatri’s expertise as a certified nutritionist. The brand has sold over 2 million units and sells through e-commerce and quick commerce platforms like Amazon, Flipkart, Zepto, and Blinkit.

Despite a 12% dip in operating revenue to ₹5 crore in FY24, phab trimmed its net loss by nearly 3% to ₹6.8 crore, showing improved efficiency.

The new funds will be used to expand the team, invest in production capacity, and grow phab’s presence across digital, quick commerce, and offline channels. The brand competes with Yoga Bar, Beyond Snack, and The Whole Truth in India’s growing $68 billion healthy snacking market. OTP Ventures’ founding partner Suhail Sameer praised phab’s bold, differentiated approach and the founders’ vision, signaling strong investor confidence in the brand’s growth potential.

 

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Eat Better Secures ₹17 Crore in Pre-Series A Funding

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Eat Better, a Jaipur-based D2C snacking brand, has raised ₹17 crore in a Pre-Series A funding round co-led by Prath Ventures and Spring Marketing Capital. Founded by Vidushi Kanoria, Mridula Kanoria, and Shaurya Kanoria in 2020, Eat Better specializes in healthy snacks like dry fruit ladoos and nuts.

Key Highlights:

  • Investment Use: Funds will expand Eat Better’s product line and enhance its presence on quick commerce platforms.
  • Market Position: Competes with brands like Happilo and Yoga Bar in the healthy snacking space.
  • Operational Milestones: Fulfills over 2 lakh orders monthly.
  • Financial Performance: Revenue grew nearly threefold to ₹14.47 crore in FY24, with a reduced net loss.

Market Opportunity:

The Indian food and beverages market is projected to reach $68 billion by 2030, positioning Eat Better favorably to capitalize on the demand for healthy snacks. With this funding, Eat Better aims to strengthen its market presence and product offerings.

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Outzidr Raises ₹30 Crore to Transform Gen Z Fashion

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Bengaluru-based D2C fashion startup Outzidr, co-founded by Nirmal Jain, Mani Kant Mani, and Justin Mario, has secured ₹30 crore in seed funding led by Stellaris Venture Partners, with participation from angel investors like Ramakant Sharma (Livspace) and Ghazal Alagh (Mamaearth).

Launched in February 2025, Outzidr targets Gen Z women aged 17–27 with affordable occasion-specific apparel such as partywear and travel outfits. The brand introduces over 2,000 new designs monthly and uses a “test-and-react” model to scale popular styles based on early sales data. With an agile inventory cycle of less than three weeks, it plans to shift 90% of manufacturing to India within two years for sustainability.

The funds will bolster supply chain efficiency, technology development, team expansion, and brand-building. Outzidr aims to achieve ₹100 crore annualized revenue within 6–8 months through its D2C platform and marketplaces like Myntra, Nykaa Fashion, and AJIO.

Led by industry veterans with expertise in fashion and logistics, Outzidr is poised to capitalize on India’s growing D2C market fueled by Gen Z’s demand for trendy and affordable fashion.

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