Connect with us

Latest News

Rio.money Launches UPI App and Partners with Yes Bank, NPCI to Introduce Co-Branded Credit Card!

Published

on

Rio.money Launches UPI App and Partners with Yes Bank, NPCI to Introduce Co-Branded Credit Card!

Rio.money, an Indian fintech firm, has unveiled its Unified Payments Interface (UPI) app, designed to seamlessly integrate credit with UPI payments. In conjunction with this launch, the company has partnered with Yes Bank and the National Payments Corporation of India (NPCI) to introduce the co-branded Yes Bank Rio RuPay Credit Card.

Revolutionizing Consumer Finance

The collaboration aims to transform consumer finance by combining the convenience of UPI with the advantages of credit cards. This initiative addresses the growing demand for accessible and efficient financial solutions, particularly in Tier 2 and Tier 3 cities, where traditional banking services may be less accessible.

Key Features of the Yes Bank Rio RuPay Credit Card

The Yes Bank Rio RuPay Credit Card enables users to make purchases via UPI at over 100 million merchant locations across India. It offers several attractive features, including:

  • Credit limit of up to ₹5 lakh
  • Zero fees (no joining or annual fees)
  • Exclusive rewards and cashback offers

Since its beta launch, Rio.money has received applications from 244 cities, with approximately 60% of users hailing from Tier 2 and Tier 3 locations. This response highlights the demand for innovative financial products in underserved markets.

Leadership Vision

Riya Bhattacharya, Co-founder and CEO of Rio.money, articulated the company’s mission:

“Rio will become the favourite UPI app for millions of users in India who aspire for affordability and convenience. The Credit Card is just the beginning of how we aim to integrate credit with UPI to transform consumer finance in India.”

She further emphasized that with the introduction of Credit-on-UPI, they are pioneering a lifestyle product that will redefine cash flow management for approximately 600 million Indians. This market is projected to evolve into a $350 billion opportunity, potentially surpassing other credit and payment products.

Anil Singh’s Perspective

Anil Singh, Country Head – Credit Cards and Merchant Acquiring at Yes Bank, highlighted the card’s appeal:

“This co-branded credit card links with UPI to unlock the true potential of payments. It provides rich benefits through simple cashbacks and offers that are compelling for everyday spends.”

Capturing the UPI-Led Credit Market

The UPI ecosystem continues to dominate the digital payment space in India, with over 100 million merchant locations supporting UPI payments compared to just 10 million point-of-sale (POS) machines for traditional credit cards. As UPI-led credit cards gain traction, experts predict this segment will outpace traditional credit products, creating a $1 trillion market by 2030. The largest listed credit card issuer has already reported a remarkable 50% quarter-on-quarter growth in UPI-led credit adoption.

The Road Ahead

Rio.money’s entry into the UPI credit ecosystem positions it as a key player in shaping India’s digital payment landscape. With its innovative offerings and strategic partnerships, the company is poised to capture a significant share of the burgeoning UPI-led credit market while enhancing financial accessibility for millions across the country.

Future Innovations

Rio.money plans to continue expanding its product offerings by integrating more features into its app that cater specifically to user needs. The focus will remain on simplifying transactions and providing valuable rewards that resonate with everyday consumers.

Conclusion

With the launch of its UPI app and partnership with Yes Bank and NPCI for a co-branded credit card, Rio.money is set to revolutionize consumer finance in India. By merging the convenience of UPI with credit access, Rio.money not only addresses current market demands but also positions itself at the forefront of India’s evolving fintech landscape. As digital payment solutions continue to gain momentum, Rio.money’s innovative approach is likely to enhance financial inclusion and empower users across diverse demographics.

Continue Reading
Advertisement
12 Comments

12 Comments

  1. drover sointeru

    December 30, 2024 at 3:48 am

    My brother suggested I might like this blog. He was entirely right. This post truly made my day. You cann’t imagine simply how much time I had spent for this information! Thanks!

  2. binance

    July 21, 2025 at 8:35 pm

    Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.

  3. Skapa personligt konto

    September 18, 2025 at 4:26 am

    Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?

  4. conta binance gratuita

    November 1, 2025 at 12:14 am

    I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article. https://www.binance.com/ka-GE/register?ref=WTOZ531Y

  5. Kuwin

    November 5, 2025 at 10:25 pm

    kuwin sở hữu kho game đa dạng từ slot đến trò chơi bài đổi thưởng, mang đến cho bạn những giây phút giải trí tuyệt vời.

  6. 谷歌站群

    November 9, 2025 at 9:37 pm

    专业构建与管理谷歌站群网络,助力品牌实现全域流量的强势增长。谷歌站群

  7. GO88

    November 11, 2025 at 8:15 am

    Tham gia cộng đồng game thủ tại Go88 để trải nghiệm các trò chơi bài, poker phổ biến nhất hiện nay.

  8. 谷歌蜘蛛池

    November 12, 2025 at 6:47 pm

    利用强大的谷歌蜘蛛池技术,大幅提升网站收录效率与页面抓取频率。谷歌蜘蛛池

  9. MM88

    November 14, 2025 at 5:25 am

    Với giao diện mượt mà và ưu đãi hấp dẫn, MM88 là lựa chọn lý tưởng cho các tín đồ giải trí trực tuyến.

  10. iwin

    November 14, 2025 at 11:08 pm

    iwin – nền tảng game bài đổi thưởng uy tín, nơi bạn có thể thử vận may và tận hưởng nhiều tựa game hấp

  11. MM88

    November 26, 2025 at 9:00 am

    Khám phá thế giới giải trí trực tuyến đỉnh cao tại MM88, nơi mang đến những trải nghiệm cá cược thể thao và casino sống động.

  12. J88

    November 29, 2025 at 1:01 am

    Đến với J88, bạn sẽ được trải nghiệm dịch vụ cá cược chuyên nghiệp cùng hàng ngàn sự kiện khuyến mãi độc quyền.

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest News

Bhavish Aggarwal Sells ₹325 Crore Ola Electric Stake, Retains Control

Published

on

Startup Stories

Bhavish Aggarwal has sold Ola Electric shares worth about ₹325 crore over three consecutive trading sessions, primarily to fully repay a promoter-level loan of ₹260 crore and release all pledged promoter shares. Despite the stake sale, he continues to hold a significant shareholding of over 34 percent in Ola Electric, and the company has clearly stated that there is no change in promoter control or his long-term commitment to the business. This one-time, limited monetisation at the promoter’s personal level is positioned as a structural clean-up rather than a signal of reduced confidence in the company.

The transactions, executed through open-market bulk deals, included an initial sale of about 2.6 crore shares worth roughly ₹92 crore at an average price of ₹34.99 per share, followed by additional trades of around ₹142 crore and ₹90 crore, taking the total sale value to approximately ₹324–325 crore. As a result, Aggarwal’s stake has fallen by a little over 2 percent, while all previously pledged promoter shares about 3.93 percent of Ola Electric’s equity are being released, removing the overhang and risk typically associated with pledged stock. The company has also clarified that these deals do not involve any capital raise or dilution by Ola Electric itself, which is important for investors tracking promoter stake and governance.

The share sale came at a time when Ola Electric’s stock had been under pressure, even hitting an all-time closing low amid concerns around growth, competition and heavy promoter selling. However, once the company confirmed that the stake sale was complete and all promoter-level pledges would be cleared, the stock rebounded sharply, gaining around 9–10 percent as markets welcomed the removal of this technical overhang. For investors, the focus is now expected to shift back to Ola Electric’s core fundamentals EV sales growth, margins, and market-share performance in India’s two-wheeler EV segment while the reduced promoter debt risk and continued high promoter holding offer some comfort on long-term alignment.

Continue Reading

Latest News

Kuku FM’s $200 Million IPO: Mebigo Labs Hires Top Bankers to Lead Public Listing

Published

on

Kuku FM

Kuku FM’s parent company, Mebigo Labs, has hired leading investment banks to prepare for a 200 million dollar IPO in India, marking a major milestone for the country’s digital audio ecosystem. The Mumbai-based company has reportedly appointed Kotak Mahindra Capital, Axis Bank and Morgan Stanley’s India unit to manage the proposed share sale, which is likely to be launched on Indian stock exchanges once key regulatory steps are completed. This move signals strong intent to tap public markets and test investor appetite for subscription-led regional audio platforms in India.​

The planned IPO proceeds are expected to help Kuku FM expand its content library, strengthen its regional language offerings and invest in technology to enhance user experience. With a focus on Hindi, Marathi, Tamil and other Indian languages, Kuku FM aims to capture the fast-growing audience in Tier 2 and Tier 3 cities seeking affordable audiobooks, courses and storytelling content. The funds could also provide additional firepower for marketing, partnerships and product innovation, helping the platform compete more aggressively in India’s crowded digital entertainment and creator economy landscape.​

Founded in 2018, Kuku FM has built a subscription-driven business model and has reportedly scaled to millions of paying users, backed by multiple funding rounds from prominent investors. Its decision to pursue a 200 million dollar IPO positions it as one of the first major Indian audio platforms to attempt a public listing, potentially paving the way for other podcast and niche content startups to follow. As the IPO process moves forward, Kuku FM’s performance in the public markets will be closely watched as a key indicator of how investors value regional, knowledge-first audio platforms in India’s booming digital economy.

 

Continue Reading

Latest News

Zerodha Reports 23% Profit Decline in FY25 as Revenues Miss Target

Published

on

Zerodha FY25

Zerodha experienced a challenging FY25, as its revenue fell 11.5% to ₹8,847 crore and net profit dropped 22.9% to ₹4,237 crore. This decline reflects tougher regulatory conditions, lower trading volumes, and increased operational costs in the brokerage market, all of which impacted core earning segments for the company.​

Despite these headwinds, Zerodha improved its operating margin to 63.78% and built up significant cash reserves, reporting ₹22,679 crore in bank balances. Salary expenses and director remuneration increased, but disciplined cost controls helped the company maintain profitability and a debt-free balance sheet. The drop in active clients and increased compliance costs further contributed to the profit contraction.​

Looking ahead, Zerodha’s resilience is supported by its robust cash position and operational efficiency. Maintaining steady margins, diversifying product offerings, and investing in technology positions the company to withstand future regulatory fluctuations and changing market sentiment reinforcing its status as one of India’s leading brokerage firms.

Continue Reading
Advertisement

Recent Posts

Advertisement