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PremjiInvest Invests In US Based AI Startup Apttus

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PremjiInvest Invests US Based AI Startup Apttus,AI Startup Apttus,Wipro Chairman Azim Premji,Apttus CEO,Apttus CEO Kirk Krappe,PremjiInvest leads Series,2017 Latest Business News,Inspiration Stories 2017

PremjiInvest, the personal investment arm of Wipro Chairman Azim Premji, has invested $ 55 million in Silicon Valley based artificial intelligence startup Apttus. Existing investors Salesforce Ventures, K1 Investment Management LLC., and Iconiq Capital also participated in this Series E funding round.

Apttus is an artificial intelligence based company that is built on the platform of the American cloud computing company Salesforce. It combines end to end, quote to cash business process automation with behavior applications and artificial intelligence to enable customers to maximize their revenue. Max, Apttus’ artificial intelligence agent can be extended to any business to simplify enterprise applications like quote to cash and customer relationship management.

Kirk Krappe, the Chairman and CEO of Apttus, speaking about the fresh capital said the funds will help their ongoing advancement in an industry they helped create over a decade ago. Apttus was founded in 2006 and till date, has raised a total funding of $ 329 million. This round of funding remains open to additional investments for a short period of time, therefore, the amount raised is also subject to change. The company was valued at $ 1.3 billion in September 2016, earning the title of a unicorn. 

In January 2016, PremjiInvest led Series E funding round for the US based Anaplan Inc., investing $ 90 million in the company. The current investment in Apttus marks their second investment in a Silicon Valley based company. Partner and lead investor in US for PremjiInvest, Sandesh Patnam, speaking about the investment said, “In Apttus, we have found a team and market opportunity that fits that description perfectly, and we look forward to working with them to help realize the full potential of the platform.” He added PremjiInvest has always been highly selective in its investments and they work with only the strongest management teams and the most promising companies.

The investment company, through its two funds PI Opportunities I and PI Opportunities II, has a corpus of over $ 1 billion. The firm has been focused on investing in financial services, healthcare, IT, automobile, education and hospitality sectors. They have also invested in apparel retailer FabIndia, Kishore Biyani’s Future Lifestyle Fashions Ltd., financial services firm Equitas Holdings, ecommerce firm Snapdeal and the National Stock Exchange.

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Zoho Pay Debuts as India’s New UPI Challenger, Taking on PhonePe, Paytm, and Google Pay

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Zoho Payment

Zoho Corporation has expanded its fintech portfolio with the launch of Zoho Pay, a UPI-based payments app built to challenge India’s top digital payment giants such as PhonePe, Paytm, and Google Pay. The new app supports peer-to-peer transfers, bill payments, QR-based transactions, and merchant settlements in a streamlined interface. Available as both a standalone app and an integrated feature inside Zoho’s privacy-driven messenger Arattai, Zoho Pay enables users to handle chats and payments in one platform, emphasizing data privacy and Made-in-India innovation.​

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In the competitive digital payments market, Zoho Pay differentiates itself through its tight business software integration with apps like Zoho Books, Zoho Payroll, and Zoho Commerce, offering small businesses unified access to payments, billing, and accounting. The company is also expanding its reach with POS devices for merchants featuring UPI QR, card payments, and instant reconciliation tools. With founder Sridhar Vembu’s vision of a ‘Chat + Pay’ ecosystem, Zoho Pay reflects a bold step toward redefining India’s fintech scene with a secure, ad-free, and locally developed alternative to global payment platforms.

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Meta Expands AI-Powered Reels Translation to Hindi and Portuguese, Enhancing Global Creator Reach

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This enhancement is especially significant for India, the largest market for Facebook and Instagram, where over 600 million people speak Hindi. Content creators who are not fluent in Hindi can now easily access this vast audience, increasing their reach and engagement across diverse linguistic groups. To maintain transparency, all translated Reels are clearly labeled with “Translated with Meta AI,” and viewers can choose to switch translations on or off based on their preference.​

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Dunzo’s Collapse: Reliance’s ₹1,645 Crore Loss Signals Challenges in India’s Hyperlocal Delivery Market

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Startup Stories

Reliance Industries has officially written off its $200 million investment in Dunzo, a once promising quick-commerce startup in India. Despite high-profile backing and the potential to disrupt the hyperlocal delivery sector, Dunzo faced insurmountable challenges including high operational costs, unsustainable cash burn, and stiff competition from larger players like Zepto and Blinkit. Reliance’s decision follows Dunzo’s operational suspension, leadership exits, and failed attempts at securing additional funding or acquisition partners, ultimately resulting in the company’s digital platforms going offline in early 2025.​

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Reliance’s write-off sends a strong message to India’s startup ecosystem about the risks inherent in quick-commerce and hyperlocal delivery models. Investors are increasingly focused on sustainable growth, disciplined scaling, and profitability. For Reliance, lessons from Dunzo’s collapse are shaping future e-commerce strategies, driving greater emphasis on operational efficiency and prudent financial planning in an intensely competitive market.

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