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Paytm’s Annual Offline Shopping Festival 12/12

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Paytm, India’s biggest online payments platform is ready for the second edition of its annual offline shopping festival 12/12. Held on 12 December, Paytm offers one day offline shopping festival to drive greater sales for its partner merchants and brand stores.

With the aim of driving greater sales for offline merchant partners, the 12/12 festival facilitates brick and mortar retailers to tap into the growing digital movement. The offline festival will also promote mobile in store payments to attract new customers and grow their businesses multifold.

Famous neighborhood retailers like Shambhu’s and Khetla Aapa (Ahmedabad,) Balaram and Radharam Mullick, Arsalan Biryani (Kolkata,) Thaggu ke Samose (Jaipur,) Paranthe wali gali (Chandni Chowk, Delhi,) Karachi Bakery (Hyderabad,) MS Brothers and AKK Foods (Chennai,) OM Mart and Surbhi Snacks (Mumbai) and Fresh Co., (Bangalore) will also participate in this sale. Big brands such as Big Bazaar, Reliance Digital, Pantaloons, Apollo, More, Lenskart, Café Coffee Day and Woodland, among others will also be offering their products on the ecommerce platform.

The Chief Operating Officer of Paytm, Kiran Vasireddy, speaking about the platform said, “Paytm has become the preferred payment choice amongst customers for in store payments in India. Today it is accepted at large retail chains as well as small stores across the country and we are committed to building the best payments infrastructure for our merchant partners. With our ‘12/12 festival’ we celebrate customers walking into stores where our merchant partners welcome digital payments and offer great rewards for using Paytm.”

The company recorded a sale of around $ 34 million at its partner offline merchant stores during the first edition of the sale. Currently, the company is planning to reach a target of 500 million full KYC wallet over the next three years, in line with RBI’s revised guidelines. The company also recently acquired the discovery and deals platforms Nearby and Little Internet to expand its offline merchant base. 

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PhonePe’s PINCODE Launches 10-Minute Medicine Delivery in Cities

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PhonePe

PhonePe’s PINCODE app has launched a 24×7 online medicine delivery service in Bangalore, Mumbai, and Pune, promising delivery of both prescription and over-the-counter medicines within 10 minutes from nearby local medical shops. Unlike conventional e-pharmacies that use dark stores, PINCODE partners exclusively with neighborhood pharmacies, enabling faster deliveries and supporting local businesses in the digital economy.

Customers without prescriptions can select a “no prescription” option when ordering; a qualified doctor then provides a free teleconsultation and issues a digital prescription compliant with telemedicine guidelines, ensuring seamless access to medicines. The app offers competitive pricing by passing discounts from local pharmacies directly to customers and charges no delivery fees.

PINCODE’s hyperlocal model enhances healthcare accessibility and convenience while empowering local pharmacies, helping them remain integral to their communities and stimulating local economic growth. Launched in 2023, the app focuses on quick commerce with an emphasis on speed, reliability, and supporting local sellers.

In summary, PhonePe’s PINCODE app is transforming medicine delivery in major Indian cities by combining ultra-fast 10-minute delivery, free doctor consultations, and a hyperlocal sourcing model that benefits both consumers and neighborhood pharmacies.

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Piyush Anchliya Joins Cashfree as CFO Amid Fintech Boom

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Cashfree Payment - StartupStories

Cashfree Payments has appointed Piyush Anchliya as its new Chief Financial Officer (CFO), effective April 15, 2025. Anchliya brings over 15 years of experience in investment banking, corporate finance, strategy, and mergers and acquisitions, with senior roles at Barclays, Bandhan Group, and most recently as CFO of Bandhan AMC. He holds an MBA from IIM Ahmedabad and a B.Tech. from IIT Kharagpur.

In his new role, Anchliya will lead Cashfree’s financial strategy, optimize operations, and support the company’s next growth phase. He will report to CEO and Co-founder Akash Sinha, who highlighted Anchliya’s expertise as vital for sustainable scaling and strengthening the company’s financial foundation. Anchliya succeeds outgoing CFO Vikas Guru, who will assist during the transition.

Founded in 2015, Cashfree Payments processes over $80 billion annually for more than 800,000 businesses. The company recently raised $53 million in funding led by KRAFTON and Apis Growth Fund II and secured key RBI licenses, positioning it for accelerated growth in India’s fintech sector. Anchliya’s appointment comes at a pivotal time as Cashfree aims to expand its leadership in digital payments.

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Flipkart’s Jeyandran Venugopal Likely to Join Reliance Retail as CEO

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Flipkart - StartupStories

Jeyandran Venugopal, the outgoing Chief Product and Technology Officer of Flipkart, is set to become the CEO of Reliance Retail Ventures (RRV), the retail arm of Reliance Industries. His appointment, expected to be finalized in May after his exit from Flipkart, signals Reliance’s push to strengthen its retail business with a technology-first approach.

Venugopal brings extensive experience from leading roles at Flipkart, Myntra, Yahoo, Snapdeal, and Amazon, where he focused on scaling technology platforms and driving innovation. At Flipkart, he managed product, engineering, data science, and more, helping build robust systems and improve user experience.

His move comes as Reliance Retail undergoes transformation, including cost-cutting and a renewed focus on digital growth. Venugopal’s leadership is expected to accelerate Reliance’s ambitions in omnichannel and tech-driven retail, positioning the company for continued dominance in India’s evolving market.

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