Paytm, India’s biggest online payments platform is ready for the second edition of its annual offline shopping festival 12/12. Held on 12 December, Paytm offers one day offline shopping festival to drive greater sales for its partner merchants and brand stores.
With the aim of driving greater sales for offline merchant partners, the 12/12 festival facilitates brick and mortar retailers to tap into the growing digital movement. The offline festival will also promote mobile in store payments to attract new customers and grow their businesses multifold.
Famous neighborhood retailers like Shambhu’s and Khetla Aapa (Ahmedabad,) Balaram and Radharam Mullick, Arsalan Biryani (Kolkata,) Thaggu ke Samose (Jaipur,) Paranthe wali gali (Chandni Chowk, Delhi,) Karachi Bakery (Hyderabad,) MS Brothers and AKK Foods (Chennai,) OM Mart and Surbhi Snacks (Mumbai) and Fresh Co., (Bangalore) will also participate in this sale. Big brands such as Big Bazaar, Reliance Digital, Pantaloons, Apollo, More, Lenskart, Café Coffee Day and Woodland, among others will also be offering their products on the ecommerce platform.
The Chief Operating Officer of Paytm, Kiran Vasireddy, speaking about the platform said, “Paytm has become the preferred payment choice amongst customers for in store payments in India. Today it is accepted at large retail chains as well as small stores across the country and we are committed to building the best payments infrastructure for our merchant partners. With our ‘12/12 festival’ we celebrate customers walking into stores where our merchant partners welcome digital payments and offer great rewards for using Paytm.”
The company recorded a sale of around $ 34 million at its partner offline merchant stores during the first edition of the sale. Currently, the company is planning to reach a target of 500 million full KYC wallet over the next three years, in line with RBI’s revised guidelines. The company also recently acquired the discovery and deals platforms Nearby and Little Internet to expand its offline merchant base.