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Paytm’s Annual Offline Shopping Festival 12/12

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Paytm, India’s biggest online payments platform is ready for the second edition of its annual offline shopping festival 12/12. Held on 12 December, Paytm offers one day offline shopping festival to drive greater sales for its partner merchants and brand stores.

With the aim of driving greater sales for offline merchant partners, the 12/12 festival facilitates brick and mortar retailers to tap into the growing digital movement. The offline festival will also promote mobile in store payments to attract new customers and grow their businesses multifold.

Famous neighborhood retailers like Shambhu’s and Khetla Aapa (Ahmedabad,) Balaram and Radharam Mullick, Arsalan Biryani (Kolkata,) Thaggu ke Samose (Jaipur,) Paranthe wali gali (Chandni Chowk, Delhi,) Karachi Bakery (Hyderabad,) MS Brothers and AKK Foods (Chennai,) OM Mart and Surbhi Snacks (Mumbai) and Fresh Co., (Bangalore) will also participate in this sale. Big brands such as Big Bazaar, Reliance Digital, Pantaloons, Apollo, More, Lenskart, Café Coffee Day and Woodland, among others will also be offering their products on the ecommerce platform.

The Chief Operating Officer of Paytm, Kiran Vasireddy, speaking about the platform said, “Paytm has become the preferred payment choice amongst customers for in store payments in India. Today it is accepted at large retail chains as well as small stores across the country and we are committed to building the best payments infrastructure for our merchant partners. With our ‘12/12 festival’ we celebrate customers walking into stores where our merchant partners welcome digital payments and offer great rewards for using Paytm.”

The company recorded a sale of around $ 34 million at its partner offline merchant stores during the first edition of the sale. Currently, the company is planning to reach a target of 500 million full KYC wallet over the next three years, in line with RBI’s revised guidelines. The company also recently acquired the discovery and deals platforms Nearby and Little Internet to expand its offline merchant base. 

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₹290 Crore Boost: Rozana’s Series B Funding Scales Rural Retail Network Nationwide

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rozana

Rozana, India’s leading rural retail platform, has secured ₹290 crore ($35 million) in a Series B funding round led by Bertelsmann India Investments (BII), with participation from Omidyar Network India, Vivid Capital, and Tana Investment Holding. This Rozana funding brings its total capital to over ₹500 crore, fueling hyperlocal expansion in underserved rural markets. Founded in 2021 by brothers Prashant and Prateek Chauhan, the startup’s phygital model blends micro-stores, app-based ordering, and last-mile delivery to connect 5 million+ users in 12 states with brands like ITC and HUL.

The ₹290 crore investment will supercharge Rozana’s rural omnichannel retail strategy, targeting 5x growth in 18 months. Plans include adding 5,000 micro-stores in Uttar Pradesh, Bihar, and Rajasthan; AI-powered inventory tech; and new categories like groceries and electronics. By empowering 20,000+ rural micro-entrepreneurs, Rozana taps into India’s $700 billion rural retail boom, where smartphone penetration and UPI drive 12% annual growth.

This Rozana Series B milestone positions it as a frontrunner against rivals like Ninjacart, eyeing unicorn status by 2028 amid ONDC tailwinds. CEO Prashant Chauhan emphasized, “We’re building rural prosperity through accessible premium brands.” For more on Rozana funding news and rural retail trends, stay updated on India’s startup ecosystem.

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Peak XV New Funds: $1.3B Commitment for India Startup Surge 2026

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StartupStories

Peak XV Partners has launched three new funds totaling $1.3 billion, targeting India’s booming startup ecosystem. The lineup features the $600M Surge fund (8th edition) for early-stage ventures, a $300M Growth Fund for Series B+ scaling, and a $400M Acceleration Fund for rapid portfolio expansion. This commitment arrives as India’s VC inflows rebound, with AI and fintech leading 2026 trends.

These funds build on Peak XV’s legacy of backing unicorns like Zomato and Pine Labs, offering founders capital plus strategic guidance amid post-winter recovery. Early-stage deals surged 20% last year per Tracxn, positioning Peak XV to fuel the next wave of innovation in SaaS, climate tech, and consumer plays.

For startups eyeing Peak XV new funds or Surge fund 2026 applications, this signals prime opportunities. Investors and marketers should watch for deployment updates India remains a global VC hotspot.

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D2C Brand Neeman’s Raises $4 Million for Tier 2/3 Store Expansion & Eco-Friendly Shoes

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StartupStories

Hyderabad, January 13, 2026 Neeman’s, India’s leading D2C footwear brand famed for sustainable shoes and patented PIXLL® technology, has raised $4 million from existing investors. This funding boosts its cumulative capital past $10 million since 2015, with a post-money valuation nearing $50 million. CEO Vijay Chahoria emphasized offline retail as the “next frontier,” planning 50+ new stores in Tier 2/3 cities like Jaipur and Lucknow to blend eco-friendly innovation with hands-on customer experiences.

In India’s booming D2C ecosystem where footwear sales hit ₹1.2 lakh crore in 2025 Neeman’s targets hybrid retail amid high online CAC and 25-30% returns. Backed by vegan, machine-washable shoes priced ₹2,000-4,000, the brand leverages PIXLL® (5x more breathable than leather) for carbon-neutral comfort. Recent 5x revenue growth to ₹100 crore ARR, 1M+ pairs sold via Myntra and stores, and awards at India D2C Summit 2025 position it ahead of rivals like Paaduks.

Neeman’s offline expansion India eyes the $15B sustainable footwear market by 2028, fueled by PLI schemes, Gen Z’s 70% eco-preference (Nielsen), and Southeast Asia exports. Challenges like real estate costs are offset by data-driven inventory and omnichannel QR tech. Watch for Q1 2026 launches in Hyderabad and Bengaluru redefining D2C success through authentic, “Wear the Change” branding.

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