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Paytm Mall Set For Raising $600 Million

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Alibaba backed Paytm Mall is set to raise $ 600 million in a fresh round of funding and is looking for potential investors from across Asia and USA. A news daily reported, the Noida based company has already initiated discussions to raise Rs. 3,000 – Rs. 4,000 crores.

According to one of the sources, Paytm Mall is looking to close the new funding round by the end of this year to compete with Flipkart and Amazon. The company, owned and operated by One97 Communications Limited, was expected to take the third spot in the country’s ecommerce market following Snapdeal’s decline. Launched as an initiative to bridge the gap between offline and online shopping, they have been aggressively scouting for acquisitions and strategic investments to gain the number one position.

Paytm Mall has been looking to strengthen its business since the beginning of the year. The ecommerce firm raised $200 million from SAIF Partners and Alibaba Group Holding recently and lined up Rs. 1,000 crore to spend on marketing, cash back and promotions during September and October. They also invested $ 35 million in their technology and logistics infrastructure to strengthen the logistics network ahead of the crucial festive season. In the 4 day festive season sale, the company claims to have generated a gross revenue of Rs. 900 crores and is targeting a $ 4 billion gross merchandise volume (GMV) run rate by end of this year. In an effort to reboot their business, they also delisted close to 85,000 sellers and cut off half of their logistics partners in July. The ecommerce site was also in talks to invest $ 200 million in the online grocery startup BigBasket.

Paytm, which started as mobile payments and digital wallet platform, has scaled to over 250 million registered users to become one of India’s largest mobile payments and commerce startups. The company is yet to comment on its plans for a fresh funding round.

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Funding

Flam Secures $14M Series A to Revolutionize Mixed Reality Marketing with AI

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AI infrastructure startup Flam has raised $14 million in a Series A round led by RTP Global, with participation from Dovetail and existing investors, bringing its total funding to $22 million. Founded in 2021, Flam enables brands to create and deliver high-fidelity mixed reality (MR) and generative AI experiences without the need for app downloads, allowing consumers to access immersive content via QR codes or links in under 300 milliseconds.

Flam’s platform is already used by over 100 global brands-including Google, Samsung, and Netflix-reaching more than 380 million users. The new funding will accelerate product innovation, expand operations in North America, Europe, and Asia, and launch a full-stack enterprise suite for MR and GenAI-driven marketing. The company currently has over 120 employees and plans to grow to 180 by the end of 2025, aiming to transform every brand touchpoint into an interactive digital experience.

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Info Edge Delivers 36% Returns on Startup Investments

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Info Edge, the parent of Naukri.com, has achieved a 36% gross internal rate of return (IRR) on its startup investments since 2007, turning a total investment of INR 3,959 crore across 111 startups into a portfolio now valued at INR 36,855 crore-a nearly 9X gain. Early bets on Zomato and Policybazaar have been especially lucrative, with holdings in these two companies alone worth INR 31,500 crore as of March 2025.

The company’s investment strategy spans multiple vehicles, including the SEBI-registered Info Edge Venture Fund (IEVF), Info Edge Capital, and Capital 2B, with a combined fund corpus of INR 3,423 crore and Info Edge committing INR 1,614 crore. Early-stage investments now contribute 30-40% of the company’s overall value.

Info Edge’s Alternative Investment Fund (AIF) investments have yielded an IRR of 18.7%. Many portfolio companies, such as TrueMeds, Geniemode, Attentive.ai, and InPrime, have attracted follow-on funding from major investors like Accel, Peak XV Partners, and Tiger Global. Notably, BlueStone, the largest investment of Info Edge Capital, has filed for an IPO after securing investments from Prosus, Peak XV, and Steadview Capital.

Founder Sanjeev Bikhchandani emphasized the company’s focus on strong governance and financial controls, with a preference for value realization through public listings or strategic exits.

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Phab Raises $2M Seed Funding to Expand Healthy Snacking Brand

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Phab, the D2C healthy snacking brand co-founded by Ankit Chona of ice cream brand Hocco and his wife Gayatri Chona, has raised $2 million (around ₹17 crore) in a seed funding round led by OTP Ventures, with participation from Capri Global, Sim&San law firm, and angel investors.

Founded in 2018, phab offers protein bars and healthy milkshakes, leveraging Ankit’s decade-long food industry experience and Gayatri’s expertise as a certified nutritionist. The brand has sold over 2 million units and sells through e-commerce and quick commerce platforms like Amazon, Flipkart, Zepto, and Blinkit.

Despite a 12% dip in operating revenue to ₹5 crore in FY24, phab trimmed its net loss by nearly 3% to ₹6.8 crore, showing improved efficiency.

The new funds will be used to expand the team, invest in production capacity, and grow phab’s presence across digital, quick commerce, and offline channels. The brand competes with Yoga Bar, Beyond Snack, and The Whole Truth in India’s growing $68 billion healthy snacking market. OTP Ventures’ founding partner Suhail Sameer praised phab’s bold, differentiated approach and the founders’ vision, signaling strong investor confidence in the brand’s growth potential.

 

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