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Paytm Introduces Food Wallet, Gives Tough Fight To Sodexo

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On Monday, The digital payments company Paytm (One97 Communications) announced the launching of Paytm Online Food Wallet. It helps companies to sort out instant and tax-free food allowances to employees.

Sodexo and Ticket Restaurant handle the process of food coupons of employees. The RBI released guidelines for digitization of coupon operators by end of May 2017.

The new food wallet by Paytm allows employers to pass food allowances of employees under the approved tax redemption bracket of Government. You can find the food wallet in the Paytm application and all the food allowances passed will be digital, removing the problems like loss of data and expiry.

This digitization process banishes the distribution of bulky cards and coupons.

The food wallet can be redeemed at office cafeterias, many online and offline stores like KFC, Cafe Coffee Day, Burger King and Big Bazaar. This also allows employees to use multiple benefits which include exclusive discounts, deals, and cash backs.

In this food wallet, Paytm also embedded a Nearby feature so that it allows the employees to search for nearest food outlets. The food wallet icon can be seen below the passbook option in the Paytm app. The food wallet balance can also be used at supermarkets, grocery stores, restaurants and pubs (T&C applicable).

The employee can opt to pay out daily, monthly or quarterly. Paytm is not the first to introduce the online food vouchers, Mobikwik launched its product ReMP which automates HR in reimbursing the travel, medical and food expenses of employees fastly.

By the launching of Digital Food wallets, the online payments legend Paytm opened its new sector and will give tough competition to existing coupon providers Sodexo and Ticket Restaurant.

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PayU Gets Final RBI Nod to Operate as Payment Aggregator Ahead of 2025 IPO

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PayU India, owned by Prosus, has received final approval from the Reserve Bank of India (RBI) to operate as an online payment aggregator, a year after getting in-principle approval in April 2024. This authorization allows PayU to onboard new merchants and offer digital payment solutions, joining other major players like Razorpay, CCAvenue, and BillDesk.

The RBI’s nod comes as PayU prepares for its planned IPO in the second half of 2025, following a delay from its original 2024 timeline due to market conditions. The company, which serves over 450,000 merchants, reported $319 million in revenue from its core payments and credit business in the first half of FY25.

PayU stated that the approval will help it build a resilient, compliant, and innovation-driven institution, supporting merchants of all sizes and advancing the Digital India vision. The company has also strengthened its risk management and expanded its presence in real-time payments through a strategic stake in Mindgate Solutions.

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Google’s Iconic ‘G’ Logo Gets First Update in 10 Years

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Google has refreshed its iconic ‘G’ logo for the first time in nearly 10 years, replacing the familiar solid blocks of red, yellow, green, and blue with a smooth, vibrant gradient that blends these colors seamlessly. This subtle update gives the logo a softer, more fluid, and modern appearance, aligning with Google’s evolving digital identity and current design trends.

The new gradient transitions smoothly from red to yellow, yellow to green, and green to blue, making the logo more visually appealing and adaptable across various devices, especially on mobile platforms. This redesign also reflects Google’s growing emphasis on artificial intelligence, echoing the gradient style used in the branding of Google Gemini, the company’s AI-generative assistant.

The updated ‘G’ logo has started rolling out on iOS through the Google Search app and on some Android devices, particularly Pixel phones running the Google app beta version 16.18. However, most other platforms, including the web and non-Pixel Android devices, still display the classic solid-color logo. A wider rollout is expected in the coming weeks.

So far, Google’s main wordmark and other product logos like Chrome, Maps, and Gmail remain unchanged. Given the shift toward gradient designs and AI-inspired visuals, similar updates to other Google icons may follow in the future.

In summary, this first major update to the ‘G’ logo since 2015 signals a subtle but meaningful shift in Google’s branding strategy, blending tradition with innovation as the company deepens its focus on AI and modern design aesthetics.

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Ixigo Halts Bookings for Flights and Hotels to Turkey, China

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Indian online travel platform ixigo has suspended all flight and hotel bookings to Turkey, China, and Azerbaijan in response to these countries expressing support for Pakistan after India’s military strikes-dubbed ‘Operation Sindoor’-against terror bases in Pakistan and Pakistan-Occupied Kashmir. The move, announced by CEO Aloke Bajpai on X, was described as an act of solidarity with India during heightened diplomatic tensions following the Pahalgam terror attack.

ixigo’s decision aligns with similar actions by other Indian travel companies, including EaseMyTrip and Cox & Kings, which have also restricted travel services to Turkey, China, and Azerbaijan. The suspensions come amid widespread calls for boycotts after these countries condemned India’s military response and backed Pakistan.

The travel industry’s collective response underscores how geopolitical developments are influencing business decisions, with Indian companies emphasizing national interests and unity in the face of international criticism

 

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