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Netflix To Upgrade Its Platform For The Indian Market

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Netflix Upgrade Its Platform,Netflix Indian Market,Startup Stories,Startup News India,Latest Business News 2018,OTT Platform Market in India,Netflix New Strategies,Netflix CEO,Netflix Latest News,Netflix Chief Executive Officer Reed Hastings,Indian OTT Market,Netflix Platform Upgrade Strategy,Technology News 2018

The Over The Top (OTT) platform market in India is booming and the competitors are gearing up for new strategies to keep their audience hooked. Netflix Inc., an American over the top media service provider, headquartered in Los Gatos, California, is among the top OTT platforms of all times. Ruling the overseas video streaming market, Netflix launched its platform in India in the year 2016. However, the competition only got intense with time. So, the streaming giant is now spending an enormous amount to the tune of $ 8 billion on content in India as a part of its expansion plans. According to a source, the company may enter lower priced segments to attract new subscribers in India. The Chief Executive Officer Reed Hastings said we are way behind YouTube, Hotstar. Those are really the leaders on internet. We are really pleased with our progress or tracking we are making since we launched two and a half years ago.

Netflix’s quarterly revenue and subscriber numbers fell short of expectations in Monday’s earnings call, resulting in the tumbling down of Netflix stock 10 %. Theodore Anthony Sarandos, the Chief Content Officer for Netflix said reaching out to 125 million members in 190 countries around the world, Netflix keeps its viewing data private, so all we are offered is a relative picture. If you compare [the Indian business] to our early business in Latin America, we are ahead of what we were when we started [there]. It’s growing faster.

Netflix started off by purchasing ownership rights to two seasons of the famous series House of Cards for $ 100 million. Today, it is making more television series than any network in history! In order to gear up for the Indian OTT market, Netflix launched its first ever original Indian series Sacred Games, this month. The regional content strategy of Netflix seemed to work tremendously, so far! Not only that but its Original Hindi movie Lust Stories is also doing really well! Netflix has seven more Indian shows in the pipeline, with original content which should also strengthen its global position.

Mr. Sarandos said we have been producing shows that are incredibly relevant in their home territories and the nice windfall is they get viewed all over the world.

Elated by their success Netflix, the Chief Product Officer Greg Peters said, we are really getting some nice momentum in our India growth. We are still a niche product and have got a long way to go to expand languages and many other aspects to able to cover to be a broad Indian product. But in terms of our beachhead, I am very pleased with what we have been doing.

Speaking about the growth of OTT in India, according to PwC, India will enter the top 10 largest global OTT video markets by 2022 with a whopping revenue of over Rs. 5,500 crores.

 

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How a Golden Retriever Became the Heart and Soul of a Hyderabad Startup’s Workplace

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Golden Retriever in workplace

Hyderabad-based startup Harvesting Robotics has won hearts online by appointing a golden retriever named Denver as its Chief Happiness Officer (CHO). Denver, introduced by co-founder Rahul Arepaka in a viral LinkedIn post, has quickly become the star of the office, spreading joy and boosting morale among employees. The company is now officially pet-friendly, a move Arepaka calls their “best decision.”

Denver’s new role has sparked widespread attention, with thousands liking and commenting on the announcement. Many see Denver’s presence as more than just a cute story—it highlights a growing trend of pet-friendly workplaces that prioritize employee well-being and happiness. As companies increasingly focus on holistic wellness, Denver’s appointment shows that sometimes, a wagging tail is the best way to brighten the workday.

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Info Edge Shareholders Approve ₹1,000 Crore Investment in New Venture Fund

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Info Edge

Info Edge (India) Ltd shareholders have overwhelmingly approved an investment of up to ₹1,000 crore in the company’s third venture capital fund, Info Edge Ventures Fund III. The proposal received near-unanimous backing, with 99.9995% of valid votes in favor out of 1,274 participants.

Smartweb Internet Services Ltd, a wholly owned Info Edge subsidiary, will act as sponsor and investment manager for the new fund. This move strengthens Info Edge’s commitment to backing early-stage startups and expanding its footprint in India’s venture capital landscape.

Info Edge has a strong track record as an early investor in leading Indian startups like Zomato and PB Fintech, with combined holdings in these firms valued at ₹31,500 crore ($3.7 billion) as of March 31, 2025.

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PayU Gets Final RBI Nod to Operate as Payment Aggregator Ahead of 2025 IPO

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PayU

PayU India, owned by Prosus, has received final approval from the Reserve Bank of India (RBI) to operate as an online payment aggregator, a year after getting in-principle approval in April 2024. This authorization allows PayU to onboard new merchants and offer digital payment solutions, joining other major players like Razorpay, CCAvenue, and BillDesk.

The RBI’s nod comes as PayU prepares for its planned IPO in the second half of 2025, following a delay from its original 2024 timeline due to market conditions. The company, which serves over 450,000 merchants, reported $319 million in revenue from its core payments and credit business in the first half of FY25.

PayU stated that the approval will help it build a resilient, compliant, and innovation-driven institution, supporting merchants of all sizes and advancing the Digital India vision. The company has also strengthened its risk management and expanded its presence in real-time payments through a strategic stake in Mindgate Solutions.

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