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Netflix To Upgrade Its Platform For The Indian Market

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Netflix Upgrade Its Platform,Netflix Indian Market,Startup Stories,Startup News India,Latest Business News 2018,OTT Platform Market in India,Netflix New Strategies,Netflix CEO,Netflix Latest News,Netflix Chief Executive Officer Reed Hastings,Indian OTT Market,Netflix Platform Upgrade Strategy,Technology News 2018

The Over The Top (OTT) platform market in India is booming and the competitors are gearing up for new strategies to keep their audience hooked. Netflix Inc., an American over the top media service provider, headquartered in Los Gatos, California, is among the top OTT platforms of all times. Ruling the overseas video streaming market, Netflix launched its platform in India in the year 2016. However, the competition only got intense with time. So, the streaming giant is now spending an enormous amount to the tune of $ 8 billion on content in India as a part of its expansion plans. According to a source, the company may enter lower priced segments to attract new subscribers in India. The Chief Executive Officer Reed Hastings said we are way behind YouTube, Hotstar. Those are really the leaders on internet. We are really pleased with our progress or tracking we are making since we launched two and a half years ago.

Netflix’s quarterly revenue and subscriber numbers fell short of expectations in Monday’s earnings call, resulting in the tumbling down of Netflix stock 10 %. Theodore Anthony Sarandos, the Chief Content Officer for Netflix said reaching out to 125 million members in 190 countries around the world, Netflix keeps its viewing data private, so all we are offered is a relative picture. If you compare [the Indian business] to our early business in Latin America, we are ahead of what we were when we started [there]. It’s growing faster.

Netflix started off by purchasing ownership rights to two seasons of the famous series House of Cards for $ 100 million. Today, it is making more television series than any network in history! In order to gear up for the Indian OTT market, Netflix launched its first ever original Indian series Sacred Games, this month. The regional content strategy of Netflix seemed to work tremendously, so far! Not only that but its Original Hindi movie Lust Stories is also doing really well! Netflix has seven more Indian shows in the pipeline, with original content which should also strengthen its global position.

Mr. Sarandos said we have been producing shows that are incredibly relevant in their home territories and the nice windfall is they get viewed all over the world.

Elated by their success Netflix, the Chief Product Officer Greg Peters said, we are really getting some nice momentum in our India growth. We are still a niche product and have got a long way to go to expand languages and many other aspects to able to cover to be a broad Indian product. But in terms of our beachhead, I am very pleased with what we have been doing.

Speaking about the growth of OTT in India, according to PwC, India will enter the top 10 largest global OTT video markets by 2022 with a whopping revenue of over Rs. 5,500 crores.

 

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Zoho Pay Debuts as India’s New UPI Challenger, Taking on PhonePe, Paytm, and Google Pay

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Zoho Payment

Zoho Corporation has expanded its fintech portfolio with the launch of Zoho Pay, a UPI-based payments app built to challenge India’s top digital payment giants such as PhonePe, Paytm, and Google Pay. The new app supports peer-to-peer transfers, bill payments, QR-based transactions, and merchant settlements in a streamlined interface. Available as both a standalone app and an integrated feature inside Zoho’s privacy-driven messenger Arattai, Zoho Pay enables users to handle chats and payments in one platform, emphasizing data privacy and Made-in-India innovation.​

Through seamless integration with Arattai, Zoho Pay allows users to send or request payments, split expenses, and conduct UPI-based transactions directly in their chat windows. Users can link bank accounts, scan dynamic QR codes, and receive audio confirmations of payments, ensuring speed and security. This design mirrors the simplicity of India’s leading UPI apps but is powered by Zoho’s non-advertising, privacy-first model. The integration aligns with Zoho’s mission to build a self-reliant digital ecosystem, where messaging and money management coexist securely.​

In the competitive digital payments market, Zoho Pay differentiates itself through its tight business software integration with apps like Zoho Books, Zoho Payroll, and Zoho Commerce, offering small businesses unified access to payments, billing, and accounting. The company is also expanding its reach with POS devices for merchants featuring UPI QR, card payments, and instant reconciliation tools. With founder Sridhar Vembu’s vision of a ‘Chat + Pay’ ecosystem, Zoho Pay reflects a bold step toward redefining India’s fintech scene with a secure, ad-free, and locally developed alternative to global payment platforms.

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Meta Expands AI-Powered Reels Translation to Hindi and Portuguese, Enhancing Global Creator Reach

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Meta has expanded its AI-powered translation feature for Reels to include Hindi and Portuguese, joining English and Spanish in empowering creators to reach a broader global audience on Instagram and Facebook. Originally launched in August 2025 with support for English and Spanish, this update now allows creators to seamlessly translate and dub their short videos, breaking language barriers across some of the largest Reels markets worldwide. The AI technology mimics the creator’s voice tone and even offers lip-syncing to ensure the translated videos feel natural and engaging for viewers.​

This enhancement is especially significant for India, the largest market for Facebook and Instagram, where over 600 million people speak Hindi. Content creators who are not fluent in Hindi can now easily access this vast audience, increasing their reach and engagement across diverse linguistic groups. To maintain transparency, all translated Reels are clearly labeled with “Translated with Meta AI,” and viewers can choose to switch translations on or off based on their preference.​

In addition to voice dubbing, Meta is developing features to translate captions and text stickers on Reels, making content more accessible even without sound. These AI translation tools are available free for eligible public Instagram accounts and Facebook creator profiles with over 1,000 followers. This innovation reinforces Meta’s commitment to fostering cross-cultural content sharing and enhancing creators’ ability to connect with audiences around the world through short-form videos.

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Dunzo’s Collapse: Reliance’s ₹1,645 Crore Loss Signals Challenges in India’s Hyperlocal Delivery Market

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Startup Stories

Reliance Industries has officially written off its $200 million investment in Dunzo, a once promising quick-commerce startup in India. Despite high-profile backing and the potential to disrupt the hyperlocal delivery sector, Dunzo faced insurmountable challenges including high operational costs, unsustainable cash burn, and stiff competition from larger players like Zepto and Blinkit. Reliance’s decision follows Dunzo’s operational suspension, leadership exits, and failed attempts at securing additional funding or acquisition partners, ultimately resulting in the company’s digital platforms going offline in early 2025.​

The downfall of Dunzo was accelerated by its inability to maintain a healthy balance between rapid expansion and revenue growth, with losses in FY23 reaching an alarming ₹1,800 crore. With monthly expenses crossing ₹100 crore and mounting pressure to scale, Dunzo resorted to layoffs and delayed payments before shutting down most services outside Bengaluru. Reliance’s significant stake, initially seen as a strategic advantage, ended up limiting the startup’s flexibility in making independent decisions during its final months.​

Reliance’s write-off sends a strong message to India’s startup ecosystem about the risks inherent in quick-commerce and hyperlocal delivery models. Investors are increasingly focused on sustainable growth, disciplined scaling, and profitability. For Reliance, lessons from Dunzo’s collapse are shaping future e-commerce strategies, driving greater emphasis on operational efficiency and prudent financial planning in an intensely competitive market.

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