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Myntra Launches Its Own Wearable Platform

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Myntra Launches Its Own Wearable Platform,Startup Stories,Startup News India,Latest Business News 2018,Online Fashion Store Myntra,Myntra Launch of Myntra Wearable Platform,Myntra Latest News,Myntra Blink Go Fitness Tracker,Myntra Wearable Platform,Myntra First Smart Wearable

The online fashion platform Myntra which is owned by the e commerce giant Flipkart, recently launched its software platform specifically for wearable devices. The wearable platform is called Myntra Wearable Platform which is developed by Myntra’s innovation labs unit. This online platform will offer its own line of wearable products as well as those developed by third party device makers. Just two months ago, Myntra acquired the Bengaluru based smart wearables startup, Witworks. Looks like the launch of the latest wearable platform was on Myntra’s cards already!

According to reports, the Chief Technology Officer of Myntra, Jeyandran Venugopal said,

The intent behind this platform is to not only allow our wearable products to co exist and leverage each other’s data to provide meaningful insights but also enable external developers to build apps or device manufacturers to integrate their own offerings to the platform

The platform would also allow wearable devices that could discover and talk to each other.

Myntra Blink Go Fitness Tracker, Myntra’s first smart wearable device.

The smart wearable device Blink Go, features a colour organic light emitting diode (OLED) display, heart rate sensor and activity tracker as well. The device tracks notifications, alerts and sleep patterns. Blink Go comprises of a sports mode to track specific exercise and workout routines. Other specifications include a battery life for more than three days, activity tracker and leaderboard to compete with friends across the world. This smart wearable device would be available for the latest versions of Android and iOS devices.

Blink Go would go on sale on 22 June during the Myntra’s End of Reason Sale. The product is priced at Rs. 1,679.

Venugopal added we are looking at building a line of wearable products that can complement with each other in an integrated manner. We are planning to bring in smart features through a combination of varied sensors and connectivity modules for audio wear, footwear, eyewear and apparels and are looking at acquiring 10 to 20 % of the wearables market over the next three years.

With technology reaching new heights, Myntra is aspiring to enter into the tech platform with its innovative products!

 

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PayU Gets Final RBI Nod to Operate as Payment Aggregator Ahead of 2025 IPO

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PayU India, owned by Prosus, has received final approval from the Reserve Bank of India (RBI) to operate as an online payment aggregator, a year after getting in-principle approval in April 2024. This authorization allows PayU to onboard new merchants and offer digital payment solutions, joining other major players like Razorpay, CCAvenue, and BillDesk.

The RBI’s nod comes as PayU prepares for its planned IPO in the second half of 2025, following a delay from its original 2024 timeline due to market conditions. The company, which serves over 450,000 merchants, reported $319 million in revenue from its core payments and credit business in the first half of FY25.

PayU stated that the approval will help it build a resilient, compliant, and innovation-driven institution, supporting merchants of all sizes and advancing the Digital India vision. The company has also strengthened its risk management and expanded its presence in real-time payments through a strategic stake in Mindgate Solutions.

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Google’s Iconic ‘G’ Logo Gets First Update in 10 Years

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Google has refreshed its iconic ‘G’ logo for the first time in nearly 10 years, replacing the familiar solid blocks of red, yellow, green, and blue with a smooth, vibrant gradient that blends these colors seamlessly. This subtle update gives the logo a softer, more fluid, and modern appearance, aligning with Google’s evolving digital identity and current design trends.

The new gradient transitions smoothly from red to yellow, yellow to green, and green to blue, making the logo more visually appealing and adaptable across various devices, especially on mobile platforms. This redesign also reflects Google’s growing emphasis on artificial intelligence, echoing the gradient style used in the branding of Google Gemini, the company’s AI-generative assistant.

The updated ‘G’ logo has started rolling out on iOS through the Google Search app and on some Android devices, particularly Pixel phones running the Google app beta version 16.18. However, most other platforms, including the web and non-Pixel Android devices, still display the classic solid-color logo. A wider rollout is expected in the coming weeks.

So far, Google’s main wordmark and other product logos like Chrome, Maps, and Gmail remain unchanged. Given the shift toward gradient designs and AI-inspired visuals, similar updates to other Google icons may follow in the future.

In summary, this first major update to the ‘G’ logo since 2015 signals a subtle but meaningful shift in Google’s branding strategy, blending tradition with innovation as the company deepens its focus on AI and modern design aesthetics.

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Ixigo Halts Bookings for Flights and Hotels to Turkey, China

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Indian online travel platform ixigo has suspended all flight and hotel bookings to Turkey, China, and Azerbaijan in response to these countries expressing support for Pakistan after India’s military strikes-dubbed ‘Operation Sindoor’-against terror bases in Pakistan and Pakistan-Occupied Kashmir. The move, announced by CEO Aloke Bajpai on X, was described as an act of solidarity with India during heightened diplomatic tensions following the Pahalgam terror attack.

ixigo’s decision aligns with similar actions by other Indian travel companies, including EaseMyTrip and Cox & Kings, which have also restricted travel services to Turkey, China, and Azerbaijan. The suspensions come amid widespread calls for boycotts after these countries condemned India’s military response and backed Pakistan.

The travel industry’s collective response underscores how geopolitical developments are influencing business decisions, with Indian companies emphasizing national interests and unity in the face of international criticism

 

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