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Microsoft and Amazon to Integrate Cortana and Alexa?

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2017 Business Latest News, Cortana Digital Assistant, Digital Assistants Cortana and Alexa, Microsoft and Amazon Integrate Cortana and Alexa, Microsoft and Amazon to Integrate, microsoft CEO, Microsoft latest news, startup stories

Microsoft and Amazon have their own versions of artificial intelligence powered digital assistants Cortana and Alexa that try to make our lives easier. The New York Times reported, both the companies will integrate their assistants in an unusual partnership to extend the abilities of their voice controlled digital assistants.

This partnership between Microsoft and Amazon will give the ecommerce company an instant foothold in about 150 million Cortana enabled Windows 10 computers while the Redmond giant will get Cortana on Alexa enabled devices. According to the Times report, someone using an Alexa device will have to say “Alexa, open Cortana” to talk to Microsoft’s digital assistant while Cortana users will have to say “Cortana, open Alexa” to talk to the Amazon’s assistant.

Although it is unusual for big technology companies to work together or cooperate, Jeff Bezos and Satya Nadella are concerned that keeping assistants from working together could hold them back as each assistant has unique strengths that could benefit the other. This cross platform integration will allow Alexa users easy access to Cortana’s Microsoft Office skills while Cortana can fill its own skills gaps by allowing users to call on Alexa’s 20,00o skills.

The partnership comes at a time when Microsoft is preparing to launch a Cortana speaker with Harman Kardon and push its digital assistant into cars, thermostats and other devices. Alexa on Cortana will be available on its Android and iOS apps after initially debuting on Windows 10 PCs.

Speaking about the collaboration and integration Jeff Bezos, in an interview said over time people would turn to different digital assistants the same way they turn to friends for advice about hiking and restaurant recommendations. “I want them to have access to as many of those A.I’s as possible,” he added offering Apple and Google a chance for a similar integration. The initial idea for the initial partnership was raised by Amazon’s CEO Jeff Bezos at Microsoft’s CEO summit in May last year.

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PayU Gets Final RBI Nod to Operate as Payment Aggregator Ahead of 2025 IPO

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PayU India, owned by Prosus, has received final approval from the Reserve Bank of India (RBI) to operate as an online payment aggregator, a year after getting in-principle approval in April 2024. This authorization allows PayU to onboard new merchants and offer digital payment solutions, joining other major players like Razorpay, CCAvenue, and BillDesk.

The RBI’s nod comes as PayU prepares for its planned IPO in the second half of 2025, following a delay from its original 2024 timeline due to market conditions. The company, which serves over 450,000 merchants, reported $319 million in revenue from its core payments and credit business in the first half of FY25.

PayU stated that the approval will help it build a resilient, compliant, and innovation-driven institution, supporting merchants of all sizes and advancing the Digital India vision. The company has also strengthened its risk management and expanded its presence in real-time payments through a strategic stake in Mindgate Solutions.

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Google’s Iconic ‘G’ Logo Gets First Update in 10 Years

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Google has refreshed its iconic ‘G’ logo for the first time in nearly 10 years, replacing the familiar solid blocks of red, yellow, green, and blue with a smooth, vibrant gradient that blends these colors seamlessly. This subtle update gives the logo a softer, more fluid, and modern appearance, aligning with Google’s evolving digital identity and current design trends.

The new gradient transitions smoothly from red to yellow, yellow to green, and green to blue, making the logo more visually appealing and adaptable across various devices, especially on mobile platforms. This redesign also reflects Google’s growing emphasis on artificial intelligence, echoing the gradient style used in the branding of Google Gemini, the company’s AI-generative assistant.

The updated ‘G’ logo has started rolling out on iOS through the Google Search app and on some Android devices, particularly Pixel phones running the Google app beta version 16.18. However, most other platforms, including the web and non-Pixel Android devices, still display the classic solid-color logo. A wider rollout is expected in the coming weeks.

So far, Google’s main wordmark and other product logos like Chrome, Maps, and Gmail remain unchanged. Given the shift toward gradient designs and AI-inspired visuals, similar updates to other Google icons may follow in the future.

In summary, this first major update to the ‘G’ logo since 2015 signals a subtle but meaningful shift in Google’s branding strategy, blending tradition with innovation as the company deepens its focus on AI and modern design aesthetics.

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Ixigo Halts Bookings for Flights and Hotels to Turkey, China

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Indian online travel platform ixigo has suspended all flight and hotel bookings to Turkey, China, and Azerbaijan in response to these countries expressing support for Pakistan after India’s military strikes-dubbed ‘Operation Sindoor’-against terror bases in Pakistan and Pakistan-Occupied Kashmir. The move, announced by CEO Aloke Bajpai on X, was described as an act of solidarity with India during heightened diplomatic tensions following the Pahalgam terror attack.

ixigo’s decision aligns with similar actions by other Indian travel companies, including EaseMyTrip and Cox & Kings, which have also restricted travel services to Turkey, China, and Azerbaijan. The suspensions come amid widespread calls for boycotts after these countries condemned India’s military response and backed Pakistan.

The travel industry’s collective response underscores how geopolitical developments are influencing business decisions, with Indian companies emphasizing national interests and unity in the face of international criticism

 

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