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Instagram Teases Revolutionary AI Video Editing Tool

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Instagram Teases Revolutionary AI Video Editing Tool

Instagram is poised to transform the landscape of video editing with the introduction of a powerful new AI tool, powered by Meta’s Movie Gen AI model. This innovative feature will enable creators to manipulate videos effortlessly using simple text prompts, making complex editing tasks accessible to a broader audience.

Transforming Videos with a Tap

Imagine being able to change your outfit, alter your surroundings, or even turn yourself into a cartoon character—all with just a few words. The teaser video released by Instagram showcased the impressive capabilities of this AI, demonstrating seamless and realistic modifications to videos. These modifications range from subtle background changes to more dramatic transformations, highlighting the tool’s versatility.

Examples of Capabilities

  • Outfit Changes: Users can easily swap their clothing in videos, allowing for creative expression without the need for traditional editing skills.
  • Background Alterations: The AI can replace or modify backgrounds, enabling users to set their videos in various environments effortlessly.
  • Character Transformations: Users can transform themselves into different characters or styles, such as cartoon versions or felt puppets, showcasing the AI’s imaginative potential.

A Glimpse into the Future of Video Editing

While the teaser demonstrated the potential of this technology, it’s essential to recognize that these are early research models. Although the capabilities appear impressive, the final product may not always perfectly align with initial expectations. Users should remain open-minded about the evolution of this technology as it develops.

Meta’s AI Ambitions

This move aligns with Meta’s broader ambitions in artificial intelligence. The Movie Gen AI model aims to preserve human identity and motion while allowing for creative manipulation. By democratizing video editing, this technology has the potential to empower creators and make video production more accessible than ever before.

Impact on Content Creation

With this tool, creators can bring bold ideas to life without spending hours learning complex editing software. This accessibility could lead to an explosion of creativity on the platform, as users experiment with new forms of expression.

Competition Heats Up

Instagram’s upcoming AI video editing tool will face competition from established players in the market. For instance:

  • Adobe’s Firefly: This tool offers text-to-video editing capabilities within its Premiere Pro software, providing robust options for professional editors.
  • OpenAI’s Sora: Similar features are being explored by OpenAI, indicating a growing trend towards AI-assisted video creation across various platforms.

The Future of Video Creation

The anticipation surrounding this AI-powered video editing tool is palpable. While an exact launch date has yet to be confirmed, it is expected to roll out sometime in 2025. This innovative technology could significantly influence how users create and share videos on Instagram, opening new avenues for creativity and expression.

Conclusion

The introduction of Instagram’s revolutionary AI video editing tool represents a major advancement in content creation capabilities. By enabling users to manipulate videos effortlessly through simple text prompts, Instagram is set to redefine how creators engage with their audience. As this technology develops and becomes available, it promises to enhance creative possibilities on the platform while fostering a more dynamic and engaging user experience.

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Pune’s SuperGaming Secures $15M to Expand in Emerging Markets

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Super Gaming

SuperGaming, the Pune-based gaming innovator known for hit titles like MaskGun and Indus Battle Royale, has raised $15 million in a Series B funding round, boosting its valuation to an impressive $100 million. This marks a nearly fivefold increase from its 2021 valuation of $21 million, highlighting the company’s rapid growth and the rising investor confidence in India’s booming gaming industry. The funding reflects SuperGaming’s strong market presence and strategic vision to become a global leader in online gaming. 

The funding round was spearheaded by Skycatcher and Steadview Capital, with significant participation from notable international investors including a16z Speedrun, Bandai Namco O21 Fund, Neowiz, and prominent Web3 financiers such as Polygon Ventures and Sandeep Nailwal. Existing backers like AET Japan and BACE Capital also continued their support. SuperGaming aims to utilize this capital infusion to expand its footprint internationally, focusing on emerging markets. A key initiative includes launching its award-winning game, Indus Battle Royale, in Latin America through a partnership with LOUD.GG, alongside rolling out its proprietary SuperPlatform developed with Google Cloud to empower game developers worldwide, especially in resource-constrained regions. 

CEO and Co-Founder Roby John emphasized that this funding milestone is crucial in shifting India from merely a gaming consumer base to a hub for gaming innovation. By adopting a “hyper-local” strategy that tailors games to diverse cultures in underrepresented markets like the Middle East and Latin America, SuperGaming is poised for global growth. With over 200 million installs and an expanding user base, SuperGaming’s recent fundraising solidifies its position at the forefront of India’s gaming revolution, ready to make a major impact on the international stage.

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Swiggy DeskEats: Office Food Delivery Launched in 30 Cities

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Swiggy

Swiggy, India’s leading online food delivery platform, has introduced DeskEats, a unique meal delivery service specifically designed for office-goers and working professionals across 30 major cities. DeskEats aims to streamline office dining by offering a diverse, office-friendly menu, making it easier than ever for corporate employees to enjoy convenient and delicious meals right at their workplace. By simply typing “Office” or “Work” in the Swiggy app, users can unlock curated collections like Value Combos, Stress Munchies, Healthy Nibbles, and Teamwork Bites, catering to every office dining scenario—from solo meals to team lunches and quick snack breaks.

Swiggy’s DeskEats is now operational in over 7,000 tech parks and business centers, granting office workers access to nearly 700,000 menu items from over 200,000 restaurants. This vast variety ensures there’s something for everyone, addressing the growing demand for quick, tasty, and nutritious food that fits seamlessly into the busy schedules of working professionals. Early trends from DeskEats’ pilot phase show a strong preference for easy-to-eat options like chicken popcorn in Bengaluru and garlic breadsticks in Gurugram, reflecting the popularity of meals tailored for the modern workday.

Expanding upon its Corporate Rewards Program, which is already trusted by thousands of organizations, Swiggy enables companies to enhance employee wellness programs by offering food delivery, groceries, and dining benefits efficiently. With DeskEats, Swiggy reaffirms its commitment to transforming workplace dining by prioritizing variety, convenience, and user satisfaction—cementing its position as a key player in the evolution of India’s office food culture.

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Setu Builds Fintech Powerhouse Leadership Team as Pine Labs IPO Nears

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Pine Labs

Setu, the API infrastructure platform and subsidiary of Pine Labs, has significantly strengthened its leadership by appointing Prashanth Nimmagada (ex-Razorpay) as Chief Technology Officer, signaling its commitment to innovation in India’s dynamic fintech landscape. Alongside Nimmagada, Setu has welcomed other top industry talent: Vijeth Pandit (ex-Razorpay) as Chief Product Officer, Ramkumar Thirumurthi (ex-Razorpay, co-founder Actyv.ai) as Chief Revenue Officer, Nikhil Ratanpal (ex-PhonePe) as Director of Product Development, and Santosh Subramanian (ex-Yes Bank, Wibmo) as Head of Finance. These high-profile hires accompany Anand Raisinghani’s (ex-SAP India) appointment as CEO, underscoring Setu’s focus on building a strong, experienced leadership bench to drive future growth.

Setu specializes in providing API-based digital financial infrastructure for services such as UPI, bill payments, KYC, and digital signatures, while also operating as an RBI-licensed NBFC Account Aggregator. With this expanded leadership team—drawn from India’s leading fintechs—Setu is well-positioned to accelerate the development of scalable, API-driven financial solutions for banks, fintechs, and enterprises. The influx of expertise from Razorpay and PhonePe veterans will bolster Setu’s technical capabilities and strategic partnerships, ensuring it remains a key enabler in India’s rapidly maturing digital public infrastructure ecosystem.

This leadership overhaul comes as parent company Pine Labs prepares for a major IPO, aiming to raise ₹2,600 crore through a fresh share issue after turning profitable in FY25. Setu’s enhanced leadership reinforces the broader group’s ambitions for international expansion, technological innovation, and financial performance. As Setu solidifies its role at the forefront of India’s fintech evolution, the company is poised to deliver advanced financial infrastructure solutions that support the country’s growing digital economy and drive Pine Labs’ strategic momentum.

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