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Instagram Rolls Out AI Studio, Letting Users Create Personal AI Avatars!
Meta is introducing a new tool called AI Studio, enabling users in the U.S. to create AI-powered versions of themselves on Instagram and the web. This feature allows creators and business owners to develop customized AI profiles to interact with followers on their behalf, including replying in chat threads and responding to comments on their accounts.
Overview of AI Studio
Meta’s AI Studio offers various customization options, allowing creators to design their AI personas based on preferred Instagram content, topics to avoid, and links to share. The tool also includes an auto-reply feature, giving users control over which accounts can interact with their AI.
Customization and Functionality
AI Studio supports the creation of new, themed AI characters that can be used across Meta’s platforms, similar to popular chatbots from companies like Character.AI and Replika. Users can customize their AI avatars by selecting names, personalities, and even specific responses to certain inquiries. This flexibility allows for a more personalized interaction experience.
Features and Benefits
With AI Studio, Instagram creators can set up an AI as an extension of themselves that can quickly answer common DM questions and story replies. Whether it’s sharing facts about themselves or linking to their favorite brands and past videos, creator AIs can help reach more people while providing faster responses.
Key Features
- Customization Options: Users can define their AI’s personality traits, interests, and response styles.
- Auto-Reply Functionality: Creators can automate responses to frequently asked questions.
- Transparency: Responses from creator AIs are clearly labeled as being generated by an AI, ensuring transparency for followers.
Addressing Concerns with AI Responses
Meta acknowledges the potential for unintended responses from these AI avatars. To mitigate risks, the company has implemented guidelines advising creators to carefully curate topics their AI won’t discuss. For example, sensitive subjects such as financial advice or personal health issues should be avoided.
User Guidelines
Creators are encouraged to specify topics to avoid by including instructions such as “You REFUSE to discuss [insert topic].” This proactive approach aims to prevent misunderstandings and maintain a positive interaction environment for users.
Initial Experiments with AI Avatars
Meta initially experimented with AI avatars by partnering with celebrities to create versions of themselves with modified names and personas. This approach allowed the company to test the waters of AI-generated interactions while managing the risks associated with public figures responding through automated systems.
Celebrity Collaborations
Some notable examples include chatbots created by celebrities that engage users in specific contexts—such as offering dining recommendations or sharing travel tips—further showcasing the versatility of the platform.
Future Prospects
Although currently available only in the U.S., Meta plans to expand access to AI Studio across its platforms, including WhatsApp and Messenger. The company aims to enhance user engagement through these personalized interactions while continuing to refine its underlying technology.
Upcoming Developments
As Meta rolls out this feature more broadly, it will be interesting to see how users adopt these tools for personal branding and engagement strategies. The potential for creating unique digital companions could reshape how creators interact with their audiences online.
Conclusion
With the launch of AI Studio, Meta is positioning itself at the forefront of personalized digital interaction. By allowing users to create tailored AI avatars that reflect their personalities and preferences, the company is enhancing user engagement while addressing concerns about responsible usage.
As this technology evolves, it will be crucial for Meta to monitor user feedback and adapt its tools accordingly, ensuring that they remain beneficial for both creators and their audiences in an increasingly digital landscape.
Hyderabad, January 13, 2026 Neeman’s, India’s leading D2C footwear brand famed for sustainable shoes and patented PIXLL® technology, has raised $4 million from existing investors. This funding boosts its cumulative capital past $10 million since 2015, with a post-money valuation nearing $50 million. CEO Vijay Chahoria emphasized offline retail as the “next frontier,” planning 50+ new stores in Tier 2/3 cities like Jaipur and Lucknow to blend eco-friendly innovation with hands-on customer experiences.
In India’s booming D2C ecosystem where footwear sales hit ₹1.2 lakh crore in 2025 Neeman’s targets hybrid retail amid high online CAC and 25-30% returns. Backed by vegan, machine-washable shoes priced ₹2,000-4,000, the brand leverages PIXLL® (5x more breathable than leather) for carbon-neutral comfort. Recent 5x revenue growth to ₹100 crore ARR, 1M+ pairs sold via Myntra and stores, and awards at India D2C Summit 2025 position it ahead of rivals like Paaduks.
Neeman’s offline expansion India eyes the $15B sustainable footwear market by 2028, fueled by PLI schemes, Gen Z’s 70% eco-preference (Nielsen), and Southeast Asia exports. Challenges like real estate costs are offset by data-driven inventory and omnichannel QR tech. Watch for Q1 2026 launches in Hyderabad and Bengaluru redefining D2C success through authentic, “Wear the Change” branding.
The Centre is weighing the option of revoking X’s safe harbour status in India after its AI chatbot Grok was allegedly misused to generate and circulate obscene and sexually explicit content, including material seemingly involving minors. The IT Ministry has already issued a notice to X, directing the platform to remove unlawful content, fix Grok’s safeguards, act against violators, and submit a detailed compliance report within a tight deadline. If the government finds X’s response inadequate, it could argue that the platform has failed to meet due‑diligence standards under Indian law, opening the door to harsher action.
Under Section 79 of the IT Act, safe harbour protects intermediaries like X from being held directly liable for user‑generated content, provided they follow due‑diligence rules and promptly act on legal takedown orders. Revoking this protection would mean X and its officers could be exposed to criminal and civil liability for obscene, unlawful, or harmful content that remains on the platform, including AI‑generated images from Grok. This prospect significantly raises X’s compliance risk in India and could force tighter moderation, stricter AI controls, and more aggressive removal of flagged posts.
The Grok episode also spotlights the regulatory grey zone around generative AI, where tools can create harmful content at scale even without traditional user uploads. Policymakers are increasingly questioning whether AI outputs should still enjoy the same intermediary protections as conventional user posts, especially when they involve women and children. How the government ultimately proceeds against X over Grok misuse could set a precedent for AI accountability, platform responsibility, and safe harbour interpretation in India’s fast‑evolving digital ecosystem.
Home services startup Pronto is in advanced talks to raise about $25 million at a near-$100 million valuation, underscoring strong investor confidence in India’s fast-growing 10-minute home services market. This potential round would be the company’s third major funding milestone after its $2 million seed and $11 million Series A in 2025, backed by marquee investors such as General Catalyst, Glade Brook Capital, Bain Capital and new participant Epiq Capital. The fresh capital is expected to further strengthen Pronto’s positioning as a leading tech-led household help platform for urban consumers.
Pronto operates a 10-minute on-demand home-services platform that connects users with trained, background-verified workers for everyday tasks like sweeping, mopping, utensil cleaning, laundry and basic cooking. Using a hub-and-spoke, shift-based model, the startup stations workers at hyperlocal hubs, enabling sub-10-minute fulfilment and more predictable earnings compared to the informal domestic-help market. Founded in 2024 by Anjali Sardana and based in Delhi NCR, Pronto has already expanded from Gurugram into major cities such as New Delhi, Mumbai, Bengaluru and Pune, and is handling around 6,000 daily bookings with nearly 1,300 active professionals as of December 2025.
The upcoming $25 million fundraise is expected to be used to enter more metros, deepen presence in existing neighbourhoods with additional hubs and upgrade Pronto’s technology for smarter routing, shift planning and real-time operations. A significant portion of the capital will also go into training, retention and benefits for its workforce to maintain consistent service quality at scale, especially as competition heats up from rivals like Snabbit and Urban Company in the rapid home services space. This near-$100 million valuation not only validates Pronto’s model but also highlights a broader shift toward organised, tech-driven domestic-help solutions in India’s largely informal home-services market.
Zupee Bolsters Short-Video Play with Vertical TV Acquisition Under INR 40 Cr
Dazzl Raises $3.2M Seed Funding Led by OYO’s Ritesh Agarwal for AI Skincare Expansion
D2C Brand Neeman’s Raises $4 Million for Tier 2/3 Store Expansion & Eco-Friendly Shoes
Dazzl Raises $3.2M Seed Funding Led by OYO’s Ritesh Agarwal for AI Skincare Expansion
D2C Brand Neeman’s Raises $4 Million for Tier 2/3 Store Expansion & Eco-Friendly Shoes
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