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Indian Startup BookMyShow To Work With WhatsApp For Business

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Indian Startup BookMyShow,BookMyShow Work With WhatsApp,WhatsApp Business,BookMyShow Vs WhatsApp,Google Payment App Tez,WhatsApp business,BookMyShow Latest News,Startup Stories,2017 Latest Business News,Inspiration Stories 2017

Indian startup BookMyShow, biggest online ticketing platform, has officially announced that they will be working with WhatsApp For Business to send ticket confirmation messages to users. It is the first Indian startup brand to participate in the WhatsApp business pilot which lets businesses share contextual information and interact with customers directly.

In a blog post titled ‘Building for People and Now Businesses,’ WhatsApp announced their pilot program to open up its messaging platform for businesses on 5 September. As a part of the program, BookMyShow will be able to use the messaging platform as a default ticket confirmation channel for all its users.

Speaking about the collaboration, BookMyShow’s Head of Product Ravdeep Chawla said, “WhatsApp has definitely become a preferred mode of communication for millions of people in our country and we could identify tremendous value in making it a default ticket confirmation channel.” The online ticketing platform recently also launched an in app chat box called ‘Plan-It.’ The feature allows friends and families to interact with each other in real time, suggest movies, show times, venue options and complete the ticket booking from within the chat window itself.

WhatsApp is seeking to monetize its platform using the WhatsApp for Businesses venture by authenticating businesses with a green verified badge next to the name. According to a report by a news daily, several Indian startups like online pharmacy 1mg along with global startups such as Dutch airline KLM and Itau Bank in Brazil were part of early pilots for WhatsApp Business. Companies part of the WhatsApp for Businesses program will have access to two application programming interfaces (API) which can be leveraged by the companies to contact customers, send information or confirmation messages.

According to various media reports, WhatsApp is also planning to enter the digital payments platform in India with a Unified Payments Interface integrated payments app. Global technology giant Google has also developed an online payments application called ‘Tez’ specifically for the Indian market which will also include support for UPI and other consumer payment services such as Paytm and MobiKwik.

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Unilever Introduces Innovative Color-Changing ‘Smart Label’ for Dove

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Dove_StartupStories

Unilever has launched a new innovation in personal care with the introduction of a color-changing “smart label” for its Dove Shower Sensor Deep Moisture Body Wash. This limited-edition product, available exclusively in Canada, integrates advanced packaging technology to promote healthier skin habits.

How It Works

The smart label activates when exposed to water temperatures above 41°C, displaying a “VERY HOT” warning. This feature encourages users to lower their shower temperature, helping to preserve the skin’s natural moisture—especially crucial during Canada’s cold winter months1.

A Step Towards Smarter Personal Care

This innovation reflects Unilever’s dedication to combining technology with personal care. Divya Singh, head of personal care at Unilever Canada, highlighted the product’s role in fostering better skin health through intuitive reminders. Singh stated that the sensor supports hydration and empowers consumers to maintain healthier habits confidently1.

Broader Implications

The smart label is part of a larger trend in packaging innovation, offering functionality beyond traditional use. Such advancements not only enhance user experience but also align with Unilever’s commitment to sustainability and digital transformation13.

This launch underscores Unilever’s focus on enhancing everyday products with technology while promoting skin health and environmental consciousness.

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Quick Commerce Set to Boost HUL’s Revenue

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StartupStories

Unilever’s CEO, Fernando Fernandez, is optimistic about quick commerce’s growth in India, predicting it will significantly boost Hindustan Unilever Ltd’s (HUL) revenue. Currently, quick commerce accounts for about 2% of HUL’s revenue, but Fernandez expects this to rise to 10-15% within the next three to four years.

Why Quick Commerce?

India’s unique demographic, with affluent and economically active households living in close proximity, makes quick commerce a logical and profitable channel. The margin mix in quick commerce is also favorable for improving profitability12.

Market Trends

Quick commerce is rapidly expanding in India, with its contribution to ecommerce sales doubling annually. Major players like Blinkit, Swiggy Instamart, and Zepto are driving this growth, driven by consumer preference for convenience over discounts13.

Future Outlook

Fernandez’s strategy aligns with Unilever’s goal to transform its business and meet evolving consumer preferences. Leveraging quick commerce will be key to enhancing HUL’s revenue in India, a crucial market for Unilever

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Social Media Platform X Faces Global Outage

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Social Media Platform X Faces Global Outage

Elon Musk’s social media platform X, formerly known as Twitter, experienced a significant global outage on Monday. The disruption began around 3:20 PM IST, with over 19,000 reports of issues globally, according to Downdetector.

Impact by Region

  • United States: Over 21,000 users reported issues, primarily with the app.
  • United Kingdom: More than 10,800 incidents were recorded.
  • India: Nearly 2,300 users faced difficulties, though some reports suggest around 1,000 complaints, mainly with the search bar.

Nature of the Outage

The outage affected both web and mobile app versions, preventing users from accessing timelines or posting content. The cause remains unclear, as X has not issued an official statement.

Resolution

Services resumed after about 30-40 minutes, but concerns about the platform’s reliability have increased due to its recent technical issues

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