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IGTV: Everything You Need To Know About Instagram’s New Feature

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Instagram’s plan for world domination is not a new thing. From being just a photo sharing social media app, the platform grew to become a video sharing and messaging service! For a while now, users complained about how Instagram was living off of Snapchat’s ideas. With the new IGTV app, however, the online content sharing app opened up a new world. To put it in simple terms, IGTV is a stand alone video watching app from your favourite Instagram creators. Before you use the app, here is everything to know about the platform’s latest feature!

1. A standalone app which works with Instagram 

Not only is IGTV a standalone app, it is also integrated into the social media platform’s user base. For those who want to view only the content without downloading IGTV, they can access the service via a tab within the regular Instagram app.

2. Longer clips 

As of now, Instagram lets users view videos only for 60 seconds. With IGTV, one will be able to create videos for longer than a minute. The videos will last for about an hour, putting Instagram at par with YouTube! What makes IGTV all the more interesting is users with verified accounts will be able to host shows and press releases with the new feature.

3. No ads 

Instagram stories and Snapchat’s stories caused a major hindrance because of a large number of ads which played on the platform. The new feature promises no ads, at least for the initial part of IGTV. This means you can view and flip through content form your favourite Instagrammers with just a flick! Essentially, IGTV is taking Instagram back to the good ol’ days!

4. Autoplay 

IGTV acts on autoplay. with videos playing as soon as the feature is opened. Not only can you flick through content instantaneously, you can also discover original content as soon as you access the new feature.

Through IGTV, Instagram plans on increasing its world domination through installing new features which not only compete with YouTube but make the user experience smoother and better!

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PhonePe’s PINCODE Launches 10-Minute Medicine Delivery in Cities

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PhonePe

PhonePe’s PINCODE app has launched a 24×7 online medicine delivery service in Bangalore, Mumbai, and Pune, promising delivery of both prescription and over-the-counter medicines within 10 minutes from nearby local medical shops. Unlike conventional e-pharmacies that use dark stores, PINCODE partners exclusively with neighborhood pharmacies, enabling faster deliveries and supporting local businesses in the digital economy.

Customers without prescriptions can select a “no prescription” option when ordering; a qualified doctor then provides a free teleconsultation and issues a digital prescription compliant with telemedicine guidelines, ensuring seamless access to medicines. The app offers competitive pricing by passing discounts from local pharmacies directly to customers and charges no delivery fees.

PINCODE’s hyperlocal model enhances healthcare accessibility and convenience while empowering local pharmacies, helping them remain integral to their communities and stimulating local economic growth. Launched in 2023, the app focuses on quick commerce with an emphasis on speed, reliability, and supporting local sellers.

In summary, PhonePe’s PINCODE app is transforming medicine delivery in major Indian cities by combining ultra-fast 10-minute delivery, free doctor consultations, and a hyperlocal sourcing model that benefits both consumers and neighborhood pharmacies.

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Piyush Anchliya Joins Cashfree as CFO Amid Fintech Boom

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Cashfree Payment - StartupStories

Cashfree Payments has appointed Piyush Anchliya as its new Chief Financial Officer (CFO), effective April 15, 2025. Anchliya brings over 15 years of experience in investment banking, corporate finance, strategy, and mergers and acquisitions, with senior roles at Barclays, Bandhan Group, and most recently as CFO of Bandhan AMC. He holds an MBA from IIM Ahmedabad and a B.Tech. from IIT Kharagpur.

In his new role, Anchliya will lead Cashfree’s financial strategy, optimize operations, and support the company’s next growth phase. He will report to CEO and Co-founder Akash Sinha, who highlighted Anchliya’s expertise as vital for sustainable scaling and strengthening the company’s financial foundation. Anchliya succeeds outgoing CFO Vikas Guru, who will assist during the transition.

Founded in 2015, Cashfree Payments processes over $80 billion annually for more than 800,000 businesses. The company recently raised $53 million in funding led by KRAFTON and Apis Growth Fund II and secured key RBI licenses, positioning it for accelerated growth in India’s fintech sector. Anchliya’s appointment comes at a pivotal time as Cashfree aims to expand its leadership in digital payments.

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Flipkart’s Jeyandran Venugopal Likely to Join Reliance Retail as CEO

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Jeyandran Venugopal, the outgoing Chief Product and Technology Officer of Flipkart, is set to become the CEO of Reliance Retail Ventures (RRV), the retail arm of Reliance Industries. His appointment, expected to be finalized in May after his exit from Flipkart, signals Reliance’s push to strengthen its retail business with a technology-first approach.

Venugopal brings extensive experience from leading roles at Flipkart, Myntra, Yahoo, Snapdeal, and Amazon, where he focused on scaling technology platforms and driving innovation. At Flipkart, he managed product, engineering, data science, and more, helping build robust systems and improve user experience.

His move comes as Reliance Retail undergoes transformation, including cost-cutting and a renewed focus on digital growth. Venugopal’s leadership is expected to accelerate Reliance’s ambitions in omnichannel and tech-driven retail, positioning the company for continued dominance in India’s evolving market.

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