Google has announced an exciting new update for Chrome on iOS, bringing four major features to iPhone and iPad users. As revealed in a blog post on November 12, these updates are designed to enhance the browsing experience by integrating Google Lens into the search bar, enabling direct saving to Google Drive and Photos, introducing Shopping Insights for deal tracking, and simplifying address navigation with in-browser map views. Here’s a breakdown of what’s new:

1. Enhanced Google Lens Search: Adding Text to Image Queries

With the latest update, Google Lens on Chrome for iOS now allows users to add descriptive text to image-based searches, making it possible to combine words and visuals in a single query. This feature enables more precise and relevant search results, offering the ability to ask questions about an image or refine searches based on color or specific attributes. According to Google, this update allows for “more complex and specific searches,” with the potential for AI-generated overviews of relevant information from across the web, depending on the query. To use Google Lens, users simply tap the camera icon in the Chrome search bar.

Benefits of Enhanced Lens Functionality

• Complex Queries: Users can refine their searches by adding text descriptors to images.
• AI Overviews: Depending on the search, users may receive AI-generated summaries that compile relevant information from various sources.

2. Save Files and Images Directly to Google Drive and Photos

The new update introduces a seamless way to save web content directly to Google Drive or Google Photos, helping users free up storage space on their iOS devices. This functionality allows users to save files to Drive or images to Photos without needing to download them first. To save a file from Chrome to Drive, users can select the “Google Drive” option when saving. Downloads will be saved in a dedicated Drive folder called “Saved from Chrome.”

For images, a long press on the picture will bring up the option to “Save in Google Photos,” which directly saves the image to the Photos app. Users need to be signed into a Google account to use this feature.

Advantages of Direct Saving

• Storage Management: Users can manage device storage more effectively by saving files directly to cloud services.
• Convenience: Eliminates extra steps involved in downloading files before saving them.

3. Shopping Insights: Real-Time Deal Notifications for Chrome iOS

Aiming to make online shopping more affordable, Google has introduced a new Shopping Insights feature for Chrome iOS users in the United States. This feature provides a “Good Deal Now” notification in the address bar when users browse products, offering access to price history, tracking options, and alternative purchasing sources. To enable this feature, users should be signed into Chrome and activate the “Make Searches and Browsing Better” setting. Google plans to roll out this feature to more regions soon.

Key Features of Shopping Insights

• Price Tracking: Users can view historical price data for products.
• Deal Notifications: Alerts users when there are good deals available based on their browsing behavior.

4. One-Tap Map Viewing for Addresses

To simplify navigation, Chrome on iOS now lets users view a map of any address directly within the browser. When users see an underlined address on a webpage, tapping it will open a mini-map view of the location without needing to switch to the Google Maps app. Google notes that this feature is still in testing and will gradually roll out to Chrome iOS users worldwide in the coming months.

Benefits of In-Browser Map Viewing

• Seamless Navigation: Users can quickly access location information without leaving their browsing session.
• User-Friendly Interface: The mini-map feature enhances user experience by providing immediate access to geographic data.

What’s Next for Chrome on iOS?

Google has hinted that additional features for Chrome on iOS are on the way, promising more enhancements to streamline user experience on Apple devices. These recent updates demonstrate Google’s ongoing commitment to making Chrome a powerful, versatile browser for iPhone and iPad users, blending practical features with AI-driven enhancements to improve productivity and security.

Future Enhancements

As part of its continuous improvement strategy, Google is expected to introduce more features that leverage AI capabilities and enhance user interaction with web content. Users can look forward to updates that further integrate Google’s suite of services into their browsing experience.

Conclusion

The introduction of these four new features marks a significant enhancement for Chrome on iOS, providing users with powerful tools for searching, saving content, shopping smartly, and navigating efficiently. By integrating advanced functionalities like Google Lens and Shopping Insights directly into the browser, Google is not only improving user experience but also reinforcing its position as a leader in web technology.

As these features roll out more widely, they promise to make browsing more intuitive and productive for millions of iPhone and iPad users around the world.