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Google Employees Form A Labour Union Amid Growing Disgruntlement

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In what can be termed as a rarity in the silicon valley, a group of Google employees formed a labour union.  More than two hundred employees of Google’s parent company Alphabet and Google, have come together to form a union.  Although the number of people in the union is far below the threshold for the numbers needed to get formal recognition as a union, the move  has definitely shocked many.

This union will be affiliated to Communication Workers of America and says it will be a structure that ensures Google workers can actively push for real changes at the company.  The union members say they want more of a voice not just on wages, grievances, benefits and protection against discrimination and harassment but also on the ethics of Google’s practices.  

Google software engineer Chewy Shaw, who has been elected to the new union’s executive council, believes the union needed to be formed because of employees being asked to leave due to workplace activism.  

The communications director of the union, Beth Allen said “One of the reasons why it’s taken a while for workers to get to this point is because the leaders of these companies did a good job of convincing workers they were these benevolent folks who were going to provide for them, kind of a paternalistic model (sic.)”

ALSO READ: Google’s Hum To Search Feature Is Here To Make Searching For Songs Easier

The National Labor Relations Board typically recognizes petitions to form new unions when they get interest from at least 30% of employees in a given location or job classification in the United States.   Alphabet has a global workforce of 1,20,000.  While the number of members in the union might look like a tiny fraction, various other silicon valley giants will be watching this story develop with keen eyes.

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Unilever Introduces Innovative Color-Changing ‘Smart Label’ for Dove

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Dove_StartupStories

Unilever has launched a new innovation in personal care with the introduction of a color-changing “smart label” for its Dove Shower Sensor Deep Moisture Body Wash. This limited-edition product, available exclusively in Canada, integrates advanced packaging technology to promote healthier skin habits.

How It Works

The smart label activates when exposed to water temperatures above 41°C, displaying a “VERY HOT” warning. This feature encourages users to lower their shower temperature, helping to preserve the skin’s natural moisture—especially crucial during Canada’s cold winter months1.

A Step Towards Smarter Personal Care

This innovation reflects Unilever’s dedication to combining technology with personal care. Divya Singh, head of personal care at Unilever Canada, highlighted the product’s role in fostering better skin health through intuitive reminders. Singh stated that the sensor supports hydration and empowers consumers to maintain healthier habits confidently1.

Broader Implications

The smart label is part of a larger trend in packaging innovation, offering functionality beyond traditional use. Such advancements not only enhance user experience but also align with Unilever’s commitment to sustainability and digital transformation13.

This launch underscores Unilever’s focus on enhancing everyday products with technology while promoting skin health and environmental consciousness.

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Quick Commerce Set to Boost HUL’s Revenue

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StartupStories

Unilever’s CEO, Fernando Fernandez, is optimistic about quick commerce’s growth in India, predicting it will significantly boost Hindustan Unilever Ltd’s (HUL) revenue. Currently, quick commerce accounts for about 2% of HUL’s revenue, but Fernandez expects this to rise to 10-15% within the next three to four years.

Why Quick Commerce?

India’s unique demographic, with affluent and economically active households living in close proximity, makes quick commerce a logical and profitable channel. The margin mix in quick commerce is also favorable for improving profitability12.

Market Trends

Quick commerce is rapidly expanding in India, with its contribution to ecommerce sales doubling annually. Major players like Blinkit, Swiggy Instamart, and Zepto are driving this growth, driven by consumer preference for convenience over discounts13.

Future Outlook

Fernandez’s strategy aligns with Unilever’s goal to transform its business and meet evolving consumer preferences. Leveraging quick commerce will be key to enhancing HUL’s revenue in India, a crucial market for Unilever

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Social Media Platform X Faces Global Outage

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Social Media Platform X Faces Global Outage

Elon Musk’s social media platform X, formerly known as Twitter, experienced a significant global outage on Monday. The disruption began around 3:20 PM IST, with over 19,000 reports of issues globally, according to Downdetector.

Impact by Region

  • United States: Over 21,000 users reported issues, primarily with the app.
  • United Kingdom: More than 10,800 incidents were recorded.
  • India: Nearly 2,300 users faced difficulties, though some reports suggest around 1,000 complaints, mainly with the search bar.

Nature of the Outage

The outage affected both web and mobile app versions, preventing users from accessing timelines or posting content. The cause remains unclear, as X has not issued an official statement.

Resolution

Services resumed after about 30-40 minutes, but concerns about the platform’s reliability have increased due to its recent technical issues

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