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Facebook Aims At Creating More Organic And Original Content For Its Users.

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Facebook Aims At Creating More Organic,Startup Stories,Inspirational Stories 2017,Facebook Latest News,How to Maximum Your Facebook Reach,How to Facebook News Feed Works,Facebook Original Content For Users,Facebook Organic Reach 2017

Popular social media platform, Facebook, is testing a major change in terms of how the news feed works. This social media site is looking at creating two new sets of news feeds. The primary field will have original content from friends and adverts while the secondary field focuses on the promoted content.

This test is being carried forward in six countries including Bolivia, Cambodia, Guatemala, Serbia, Slovakia and Sri Lanka and it will likely go on for months. This change could mean that people will have a smaller connection to the news on their stories. News has always been a tricky issue with Facebook as the authenticity of the news raises strong concerns.

While the two feeds are going to be separate, it should be noted that paid promotions are not going to be affected by this change. However, the change does affect the promotions of pages that are not paying Facebook for advertising. Through this change, Facebook aims at replacing original content with paid content, giving users more time to browse. This test has already affected website traffic for smaller media outlets.

If the change is replicated globally, a lot of small businesses could be drastically affected. Through this change, a lot of these businesses will be looking at putting in more money for advertising than they generally do for their business. The current change is being tested in these six countries and if the results of the test are positive, Facebook might make the change permanent. However, in a recent statement pertaining to the issue, Facebook said they are currently not looking at expanding this strategy.

 

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From Space to Earth: Sunita Williams’ Inspiring Journey and Homecoming Celebration

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Sunita Williams, the celebrated Indian-American astronaut, recently returned to Earth after an extended nine-month mission aboard the International Space Station (ISS). Initially scheduled for just eight days, her mission was prolonged due to technical issues with the Boeing Starliner spacecraft, which rendered it unsafe for their return.

On March 19, 2025, Williams and fellow astronaut Butch Wilmore safely splashed down off the Florida coast. 

 

Their homecoming was celebrated in Jhulasan village, Gujarat, where special prayers and rituals were held to honor her safe return. Family members expressed their joy and gratitude, emphasizing her strong ties to her ancestral home.

Upon her return, Williams received accolades from Indian officials, including a letter from Prime Minister Narendra Modi, who expressed pride in her achievements and resilience. He highlighted the inspiration she provides to future generations of scientists.

 

While her return marks a moment of celebration, it also signals the start of new challenges. After spending 286 days in space, Williams will undergo a 45-day rehabilitation period to readjust to life on Earth and regain physical strength.

Sunita Williams’ journey serves as an inspiration not only for India but for aspiring scientists worldwide, showcasing the significant contributions of Indian-origin individuals in global space exploration.

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Unilever Introduces Innovative Color-Changing ‘Smart Label’ for Dove

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Unilever Introduces Innovative Color-Changing 'Smart Label' for Dove

Unilever has launched a new innovation in personal care with the introduction of a color-changing “smart label” for its Dove Shower Sensor Deep Moisture Body Wash. This limited-edition product, available exclusively in Canada, integrates advanced packaging technology to promote healthier skin habits.

How It Works

The smart label activates when exposed to water temperatures above 41°C, displaying a “VERY HOT” warning. This feature encourages users to lower their shower temperature, helping to preserve the skin’s natural moisture—especially crucial during Canada’s cold winter months1.

A Step Towards Smarter Personal Care

This innovation reflects Unilever’s dedication to combining technology with personal care. Divya Singh, head of personal care at Unilever Canada, highlighted the product’s role in fostering better skin health through intuitive reminders. Singh stated that the sensor supports hydration and empowers consumers to maintain healthier habits confidently1.

Broader Implications

The smart label is part of a larger trend in packaging innovation, offering functionality beyond traditional use. Such advancements not only enhance user experience but also align with Unilever’s commitment to sustainability and digital transformation13.

This launch underscores Unilever’s focus on enhancing everyday products with technology while promoting skin health and environmental consciousness.

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Quick Commerce Set to Boost HUL’s Revenue

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Unilever’s CEO, Fernando Fernandez, is optimistic about quick commerce’s growth in India, predicting it will significantly boost Hindustan Unilever Ltd’s (HUL) revenue. Currently, quick commerce accounts for about 2% of HUL’s revenue, but Fernandez expects this to rise to 10-15% within the next three to four years.

Why Quick Commerce?

India’s unique demographic, with affluent and economically active households living in close proximity, makes quick commerce a logical and profitable channel. The margin mix in quick commerce is also favorable for improving profitability12.

Market Trends

Quick commerce is rapidly expanding in India, with its contribution to ecommerce sales doubling annually. Major players like Blinkit, Swiggy Instamart, and Zepto are driving this growth, driven by consumer preference for convenience over discounts13.

Future Outlook

Fernandez’s strategy aligns with Unilever’s goal to transform its business and meet evolving consumer preferences. Leveraging quick commerce will be key to enhancing HUL’s revenue in India, a crucial market for Unilever

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