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Engagespot Becomes First Kerala Startup in Techstars NYC Accelerator!
Engagespot, a startup based in Thiruvananthapuram that specializes in user notification solutions, has made history by becoming the first startup from Kerala to join the prestigious Techstars New York City Accelerator. Selected from a competitive pool of only 12 startups worldwide, Engagespot will participate in a 15-week program designed to enhance its capabilities and solidify its position as a leader in the developer tools space.
A New Chapter for Kerala’s Tech Scene
Founded by Shiv Shankar, Anand Sukumaran, and Anandu S, Engagespot’s acceptance into Techstars is a significant milestone for Kerala’s burgeoning tech ecosystem. Techstars is renowned for its accelerator network, having supported over 4,000 startups, including 150 unicorns, since its inception. Engagespot’s entry into this elite program not only highlights its innovative approach but also raises the profile of local startups on a global stage.
Revolutionizing Notifications for Modern Businesses
Engagespot has developed an innovative AI-powered notification system aimed at optimizing user communications across various channels, including SMS, email, push notifications, and Slack. Many companies struggle to reach users at the right moment and through the appropriate platform, often resulting in missed opportunities. Engagespot’s solution intelligently schedules and routes notifications to maximize engagement while reducing messaging costs by up to 50%. This approach has garnered interest from over 2,000 companies, including notable unicorns like Veho, Sameday, and Nivoda.
Strong Market Momentum
Despite being only 11 months old, Engagespot has quickly established itself as a promising startup with solid market traction. The company has secured multiple high-value contracts, generating over $100,000 annually from clients—an impressive early impact in a competitive market.
Shiv Shankar, CEO and Co-Founder, described their transformative experience during the accelerator: “In 15 weeks, we increased our revenue fivefold, achieved operational profitability, and grew our monthly rate by 25%. The guidance and network access from industry leaders—including founders of Digital Ocean, Squarespace, and Veho—have been invaluable in shaping our path forward.”
Anand Sukumaran, CTO and Co-Founder, added: “Techstars NYC enabled us to test and improve our product in real-time with input from top engineering minds. Beyond the program, the extensive alumni network will continue to support our progress.”
Growth Plans and New Investment
During its time at Techstars, Engagespot successfully raised $250,000 in funding from Techstars and angel investors like Veho CTO Fred Cook and Great Valley Investments. With plans to expand further into North America, the company’s founders will maintain operations in New York while keeping their engineering headquarters in Trivandrum. Additionally, Engagespot plans to hire 20 more engineers over the next year to fuel its growth.
A New Era for Kerala in Global Tech
Engagespot’s success story serves as a boost for Kerala’s emerging tech scene, underscoring the region’s potential to produce globally competitive startups. As Engagespot scales its operations and enhances its offerings in the notification solutions market, it is poised to further establish Kerala as a significant player in the international tech landscape.
Conclusion
The journey of Engagespot highlights not only the innovative spirit of Kerala’s tech entrepreneurs but also the growing recognition of India as a hub for technological advancement. As the company continues to leverage its participation in Techstars NYC to refine its product and expand its market reach, it sets an inspiring precedent for other startups in the region looking to make their mark on the global stage.
Latest News
Peak XV New Funds: $1.3B Commitment for India Startup Surge 2026
Peak XV Partners has launched three new funds totaling $1.3 billion, targeting India’s booming startup ecosystem. The lineup features the $600M Surge fund (8th edition) for early-stage ventures, a $300M Growth Fund for Series B+ scaling, and a $400M Acceleration Fund for rapid portfolio expansion. This commitment arrives as India’s VC inflows rebound, with AI and fintech leading 2026 trends.
These funds build on Peak XV’s legacy of backing unicorns like Zomato and Pine Labs, offering founders capital plus strategic guidance amid post-winter recovery. Early-stage deals surged 20% last year per Tracxn, positioning Peak XV to fuel the next wave of innovation in SaaS, climate tech, and consumer plays.
For startups eyeing Peak XV new funds or Surge fund 2026 applications, this signals prime opportunities. Investors and marketers should watch for deployment updates India remains a global VC hotspot.
Latest News
D2C Brand Neeman’s Raises $4 Million for Tier 2/3 Store Expansion & Eco-Friendly Shoes
Hyderabad, January 13, 2026 Neeman’s, India’s leading D2C footwear brand famed for sustainable shoes and patented PIXLL® technology, has raised $4 million from existing investors. This funding boosts its cumulative capital past $10 million since 2015, with a post-money valuation nearing $50 million. CEO Vijay Chahoria emphasized offline retail as the “next frontier,” planning 50+ new stores in Tier 2/3 cities like Jaipur and Lucknow to blend eco-friendly innovation with hands-on customer experiences.
In India’s booming D2C ecosystem where footwear sales hit ₹1.2 lakh crore in 2025 Neeman’s targets hybrid retail amid high online CAC and 25-30% returns. Backed by vegan, machine-washable shoes priced ₹2,000-4,000, the brand leverages PIXLL® (5x more breathable than leather) for carbon-neutral comfort. Recent 5x revenue growth to ₹100 crore ARR, 1M+ pairs sold via Myntra and stores, and awards at India D2C Summit 2025 position it ahead of rivals like Paaduks.
Neeman’s offline expansion India eyes the $15B sustainable footwear market by 2028, fueled by PLI schemes, Gen Z’s 70% eco-preference (Nielsen), and Southeast Asia exports. Challenges like real estate costs are offset by data-driven inventory and omnichannel QR tech. Watch for Q1 2026 launches in Hyderabad and Bengaluru redefining D2C success through authentic, “Wear the Change” branding.
Latest News
Centre Mulls Revoking X’s Safe Harbour Over Grok Misuse
The Centre is weighing the option of revoking X’s safe harbour status in India after its AI chatbot Grok was allegedly misused to generate and circulate obscene and sexually explicit content, including material seemingly involving minors. The IT Ministry has already issued a notice to X, directing the platform to remove unlawful content, fix Grok’s safeguards, act against violators, and submit a detailed compliance report within a tight deadline. If the government finds X’s response inadequate, it could argue that the platform has failed to meet due‑diligence standards under Indian law, opening the door to harsher action.
Under Section 79 of the IT Act, safe harbour protects intermediaries like X from being held directly liable for user‑generated content, provided they follow due‑diligence rules and promptly act on legal takedown orders. Revoking this protection would mean X and its officers could be exposed to criminal and civil liability for obscene, unlawful, or harmful content that remains on the platform, including AI‑generated images from Grok. This prospect significantly raises X’s compliance risk in India and could force tighter moderation, stricter AI controls, and more aggressive removal of flagged posts.
The Grok episode also spotlights the regulatory grey zone around generative AI, where tools can create harmful content at scale even without traditional user uploads. Policymakers are increasingly questioning whether AI outputs should still enjoy the same intermediary protections as conventional user posts, especially when they involve women and children. How the government ultimately proceeds against X over Grok misuse could set a precedent for AI accountability, platform responsibility, and safe harbour interpretation in India’s fast‑evolving digital ecosystem.

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