Engagespot, a startup based in Thiruvananthapuram that specializes in user notification solutions, has made history by becoming the first startup from Kerala to join the prestigious Techstars New York City Accelerator. Selected from a competitive pool of only 12 startups worldwide, Engagespot will participate in a 15-week program designed to enhance its capabilities and solidify its position as a leader in the developer tools space.
A New Chapter for Kerala’s Tech Scene
Founded by Shiv Shankar, Anand Sukumaran, and Anandu S, Engagespot’s acceptance into Techstars is a significant milestone for Kerala’s burgeoning tech ecosystem. Techstars is renowned for its accelerator network, having supported over 4,000 startups, including 150 unicorns, since its inception. Engagespot’s entry into this elite program not only highlights its innovative approach but also raises the profile of local startups on a global stage.
Revolutionizing Notifications for Modern Businesses
Engagespot has developed an innovative AI-powered notification system aimed at optimizing user communications across various channels, including SMS, email, push notifications, and Slack. Many companies struggle to reach users at the right moment and through the appropriate platform, often resulting in missed opportunities. Engagespot’s solution intelligently schedules and routes notifications to maximize engagement while reducing messaging costs by up to 50%. This approach has garnered interest from over 2,000 companies, including notable unicorns like Veho, Sameday, and Nivoda.
Strong Market Momentum
Despite being only 11 months old, Engagespot has quickly established itself as a promising startup with solid market traction. The company has secured multiple high-value contracts, generating over $100,000 annually from clients—an impressive early impact in a competitive market.
Shiv Shankar, CEO and Co-Founder, described their transformative experience during the accelerator: “In 15 weeks, we increased our revenue fivefold, achieved operational profitability, and grew our monthly rate by 25%. The guidance and network access from industry leaders—including founders of Digital Ocean, Squarespace, and Veho—have been invaluable in shaping our path forward.”
Anand Sukumaran, CTO and Co-Founder, added: “Techstars NYC enabled us to test and improve our product in real-time with input from top engineering minds. Beyond the program, the extensive alumni network will continue to support our progress.”
Growth Plans and New Investment
During its time at Techstars, Engagespot successfully raised $250,000 in funding from Techstars and angel investors like Veho CTO Fred Cook and Great Valley Investments. With plans to expand further into North America, the company’s founders will maintain operations in New York while keeping their engineering headquarters in Trivandrum. Additionally, Engagespot plans to hire 20 more engineers over the next year to fuel its growth.
A New Era for Kerala in Global Tech
Engagespot’s success story serves as a boost for Kerala’s emerging tech scene, underscoring the region’s potential to produce globally competitive startups. As Engagespot scales its operations and enhances its offerings in the notification solutions market, it is poised to further establish Kerala as a significant player in the international tech landscape.
Conclusion
The journey of Engagespot highlights not only the innovative spirit of Kerala’s tech entrepreneurs but also the growing recognition of India as a hub for technological advancement. As the company continues to leverage its participation in Techstars NYC to refine its product and expand its market reach, it sets an inspiring precedent for other startups in the region looking to make their mark on the global stage.
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