Connect with us

Latest News

Byju’s Acquires TutorVista and Edurite From Pearson

Published

on

Byju Acquires TutorVista and Edurite From Pearson,Byju buys Pearson TutorVista,Edurite,Startup Stories,Startup Stories in India,Startup News,Online education tech startup Byju,international finance corporation,byju raveendran story,education tech startup byju,best education startups

Online education tech startup, Byju’s, based in Bengaluru, acquired TutorVista and Edurite from the world’s biggest learning company Pearson, based in the UK. This partnership comes three months after Byju’s raised additional funding from Belgium based investment holding company Verlinest. The financial details of this acquisition have not been disclosed.

The partnership will be focused on expanding their international reach and creating a diverse product portfolio. In a statement, Byju Raveendran, Founder and Chief Executive of Byju’s said that the partnership will give them access to new markets when they launch their international products.

TutorVista is a pioneer in online tutoring for students across the world which also provide services such as test preparation services, help with homework, supplemental tutoring among others. They acquired Edurite, an education solutions provider in 2007. In 2009, Pearson acquired a 17% stake in TutorVista and added another 59% stake in 2011 for Rs. 577 crore. They acquired 80% stake of TutorVista in the same year and took over the remaining 20% stake in 2013.

Byju’s, valued at $ 670 million, will get a foothold in the lucrative online market of the United States with this acquisition, which amounts to 70% of TutorVista’s traffic. In 2016, Byju’s raised capital thrice from various investors. They raised about $ 75 million from Sequoia Capital and Belgian family office Sofina, $ 50 million from the Chan Zuckerberg Initiative and $15 million from the World Bank investment arm International Finance Corp. Till date, Byju’s have raised over $150 million in venture funding rounds.

Founded in 2011, Byju’s is already present in the Middle East and is looking to expand to the US, UK and South Africa along with other African and Commonwealth markets. They also boast of 8 million users and 4 lakh annual paid subscribers between the classes of IV-XII. They provided personalized learning programs for individual students based on their proficiency levels and capabilities on their app based platform.

Commenting on the acquisition the managing director of Pearson India, Deepak Mehrotra, said they were pleased a leading online education company could see the value of Edurite and TutorVistor, who are both pioneer brands in their respective spaces. He also wished them the best hoping the businesses and employees thrive under the new ownership.

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest News

How Brands Around India Adapted RCB’s IPL 2025 Win: A Masterclass in Real-Time Marketing

Published

on

IPL StartupStories

The Indian Premier League (IPL) is not just a cricket tournament—it’s a cultural phenomenon that captures the imagination of millions. The 2025 season was especially significant as Royal Challengers Bangalore (RCB) ended their 18-year wait for an IPL trophy, sparking nationwide celebrations and a flurry of creative marketing from brands eager to ride the wave of emotion.

Seizing the Moment with Creative Campaigns

Brands across sectors quickly recognized the marketing goldmine that was RCB’s historic victory. Social media platforms became the battleground for witty, nostalgic, and heartfelt content. Voltas Beko, for example, cleverly played on the long wait with a pun: “This moment’s been cooking for 18 years,” featuring a microwave set to 18:00

. Fevicol used humor, captioning a visual of the trophy snuggled in bed with the iconic fan chant: “Ee sala cup chipak gaya ;)”. MG Motor referenced Bangalore’s infamous traffic, declaring, “The only time Bangalore enjoys slow traffic,” as a car displayed “Trophy On Board”.

From Jerseys to Delivery Trucks

Official kit partner Puma India launched a special jersey commemorating the win, emblazoned with RCB’s tagline, “Played Bold”. Quick commerce brands like BlinkIt and Swiggy joined in, with BlinkIt showing the cup being delivered to Bengaluru via a delivery partner and Swiggy featuring a GPS tracker with a delivery executive en route to deliver the trophy. Zomato kept it simple yet impactful with a post reading “EE Sala Cup Namdu,” echoing the fans’ rallying cry.

Emotional Storytelling and Viral Reach

Brands leveraged the emotional high of RCB’s win to connect with audiences. Lego India posted an animated Virat Kohli with the cup, highlighting loyalty and perseverance: “Some waited for years, some questioned loyalty, but greatness? That’s built brick by brick. Champions at last!” Google India, Coca Cola, boAt, and others added to the chorus, each with their own creative spin.

Conclusion

RCB’s IPL 2025 win became more than a sports story—it was a moment of national pride and a catalyst for innovative, real-time marketing. Brands that adapted quickly, using humor, nostalgia, and emotional storytelling, not only amplified their reach but also deepened their connection with fans across India. This approach highlights the power of tapping into trending moments to create memorable, shareable content.

 

Continue Reading

Latest News

Gemini 2.5: Revolutionizing Dialogue and Audio Generation with AI

Published

on

Gemini

Google’s Gemini 2.5 marks a significant leap forward in artificial intelligence, introducing groundbreaking capabilities in dialogue and audio generation. Designed from the ground up as a multimodal model, Gemini 2.5 can natively understand and generate content across text, images, audio, video, and code, making it a versatile tool for developers, content creators, and businesses alike.

Advanced Dialogue: Real-Time, Natural, and Context-Aware

Gemini 2.5 excels in real-time audio dialogue, offering users remarkably fluid and expressive conversations. The AI’s ability to interpret tone, accent, and even non-speech vocalizations like laughter enables interactions that feel genuinely human. Users can customize speech delivery using natural language prompts, adjusting accents, tone, or even requesting whispered responses. This level of control is invaluable for applications ranging from virtual assistants to customer service bots.

The model is also context-aware, distinguishing between relevant speech and background noise, ensuring it responds only when appropriate. Integration with external tools, such as Google Search, allows Gemini 2.5 to incorporate real-time information seamlessly into conversations. Moreover, its multilingual capabilities support over 24 languages, enabling users to mix languages within a single phrase—ideal for global audiences.

Cutting-Edge Audio Generation: Flexible and Engaging

Beyond dialogue, Gemini 2.5 offers advanced text-to-speech (TTS) features. Users can generate everything from short snippets to long-form narratives, with precise control over style, tone, and emotional expression. The TTS engine supports multi-speaker dialogue, making it perfect for creating engaging summaries, podcasts, and audiobooks. Enhanced pace and pronunciation controls ensure audio clarity and naturalness, while multilingual output makes content accessible worldwide.

Developers can access these features through Google AI Studio and Vertex AI, with options for both high-fidelity (Gemini 2.5 Pro) and cost-effective (Gemini 2.5 Flash) audio generation. All generated audio includes SynthID watermarking for transparency and safety.

Conclusion

Gemini 2.5 is redefining the boundaries of AI-driven dialogue and audio generation. Its natural, expressive, and customizable voice capabilities, combined with robust reasoning and multilingual support, make it a powerful tool for the next generation of digital experiences.

Whether for interactive applications, content creation, or global communication, Gemini 2.5 sets a new standard for intelligent, multimodal AI.

Continue Reading

Latest News

Dunzo Gets Breather as NCLT Rejects Insolvency Petition from Invoice Discounters

Published

on

Dunzo

The National Company Law Tribunal (NCLT) Bengaluru bench has dismissed an insolvency plea filed against quick commerce startup Dunzo by its invoice discounters, declaring the petition “not maintainable” after several postponements. This decision offers temporary relief to Dunzo, which has been facing multiple insolvency petitions from various creditors, including Velvin Packaging Solutions and Betterplace Safety Solutions, over unpaid dues.

The invoice discounters alleged that Dunzo had paid only 50% of the required amounts, though the exact sum was not disclosed. Despite ongoing settlement talks, no resolution was reached, and the tribunal noted Dunzo’s delays in responding to creditor petitions. Dunzo continues to grapple with severe liquidity issues, delayed payments, and significant losses—reporting a ₹1,801.8 crore loss in FY23 and owing approximately ₹11.4 crore to major vendors like Google India and Facebook India.

While this NCLT ruling provides Dunzo some breathing room, the company still faces ongoing financial and operational challenges as it works to resolve its outstanding liabilities.

Continue Reading
Advertisement

Recent Posts

Advertisement