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Blue Whale: A Horrifying Game Which Influences Teens To Commit Suicide

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In today’s smart world everyone, especially, teenagers are addicted to smartphones. There are numerous applications for smartphones on stores for utility, for fun and entertainment. A terrifying application called Bluewhale “Suicide Challenge” is responsible for the suicide death of 130 teenagers in Russia, the place where this application started.

What is this Bluewhale “Suicide Challenge?”

This application brainwashes its users with challenges and leads them to commit suicide.

It challenges users to perform some dangerous activities and to upload pictures of the events. The challenge starts by urging the gamers to wake up at odd hours and watch horror videos, listen to haunting music and then quickly becomes more extreme. It compels teenagers to attempt self-harming and mutilating activities daily. This is to be conducted for 50 days and then the photographs of the sick activities should be uploaded on completion.The last challenge is to kill oneself. If one refuses to do so, the game creator threatens to harm the challengee’s loved ones, as he has the gamer’s personal information. This game can not be uninstalled once it is downloaded, it also hacks one’s phone and steals your information closing the option to move out. The application creators are looking for victims instead of teenagers looking for a game to play. It is available for a closed community. The creators of the game reach teenagers who include certain hashtags on social media and get involved with some social groups.

This is how teenagers are getting attracted!

It is mostly vulnerable teenagers who become victims of this horrible game. They get attracted to this game because of an invitation from the game itself, thinking it is a thrill. The youngsters are totally involved in the game for 50 days and get addicted to it. Sometimes they can’t even understand the severity of the game thinking that all the challenges can be faced to become a hero. Even teens who are closely engaged with the smart and technology world, can’t even grasp what is right and wrong. Starting with their friends and connected to them on social media, they are easily influenced.

Also, read | BAAHUBALI, AN OUTSTANDING EXAMPLE OF ‘MAKE IN INDIA’: MINISTER VENKAIAH NAIDU

This “Suicide Challenge” application came from Russia and has followers now in Portugal, Brazil, and the UK. Novaya Gazeta, an independent Russian newspaper is the first to report about the existence of the death groups on Russia’s popular social media network “Vkontakte.” According to their report, 130 teenage suicides were reported in Russia between November 2015 and April 2016 and all the victims are members of same social media groups on the internet.

Teenagers get attracted easily to new games for fun without much discernment about the subsequent consequences. Parents should observe what children are downloading on the internet. The Internet is a huge ocean and social media can be a big influencer. Both come with pros and cons, it behooves us to be informed, vigilant and careful.

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PhonePe’s PINCODE Launches 10-Minute Medicine Delivery in Cities

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PhonePe

PhonePe’s PINCODE app has launched a 24×7 online medicine delivery service in Bangalore, Mumbai, and Pune, promising delivery of both prescription and over-the-counter medicines within 10 minutes from nearby local medical shops. Unlike conventional e-pharmacies that use dark stores, PINCODE partners exclusively with neighborhood pharmacies, enabling faster deliveries and supporting local businesses in the digital economy.

Customers without prescriptions can select a “no prescription” option when ordering; a qualified doctor then provides a free teleconsultation and issues a digital prescription compliant with telemedicine guidelines, ensuring seamless access to medicines. The app offers competitive pricing by passing discounts from local pharmacies directly to customers and charges no delivery fees.

PINCODE’s hyperlocal model enhances healthcare accessibility and convenience while empowering local pharmacies, helping them remain integral to their communities and stimulating local economic growth. Launched in 2023, the app focuses on quick commerce with an emphasis on speed, reliability, and supporting local sellers.

In summary, PhonePe’s PINCODE app is transforming medicine delivery in major Indian cities by combining ultra-fast 10-minute delivery, free doctor consultations, and a hyperlocal sourcing model that benefits both consumers and neighborhood pharmacies.

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Piyush Anchliya Joins Cashfree as CFO Amid Fintech Boom

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Cashfree Payment - StartupStories

Cashfree Payments has appointed Piyush Anchliya as its new Chief Financial Officer (CFO), effective April 15, 2025. Anchliya brings over 15 years of experience in investment banking, corporate finance, strategy, and mergers and acquisitions, with senior roles at Barclays, Bandhan Group, and most recently as CFO of Bandhan AMC. He holds an MBA from IIM Ahmedabad and a B.Tech. from IIT Kharagpur.

In his new role, Anchliya will lead Cashfree’s financial strategy, optimize operations, and support the company’s next growth phase. He will report to CEO and Co-founder Akash Sinha, who highlighted Anchliya’s expertise as vital for sustainable scaling and strengthening the company’s financial foundation. Anchliya succeeds outgoing CFO Vikas Guru, who will assist during the transition.

Founded in 2015, Cashfree Payments processes over $80 billion annually for more than 800,000 businesses. The company recently raised $53 million in funding led by KRAFTON and Apis Growth Fund II and secured key RBI licenses, positioning it for accelerated growth in India’s fintech sector. Anchliya’s appointment comes at a pivotal time as Cashfree aims to expand its leadership in digital payments.

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Flipkart’s Jeyandran Venugopal Likely to Join Reliance Retail as CEO

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Flipkart - StartupStories

Jeyandran Venugopal, the outgoing Chief Product and Technology Officer of Flipkart, is set to become the CEO of Reliance Retail Ventures (RRV), the retail arm of Reliance Industries. His appointment, expected to be finalized in May after his exit from Flipkart, signals Reliance’s push to strengthen its retail business with a technology-first approach.

Venugopal brings extensive experience from leading roles at Flipkart, Myntra, Yahoo, Snapdeal, and Amazon, where he focused on scaling technology platforms and driving innovation. At Flipkart, he managed product, engineering, data science, and more, helping build robust systems and improve user experience.

His move comes as Reliance Retail undergoes transformation, including cost-cutting and a renewed focus on digital growth. Venugopal’s leadership is expected to accelerate Reliance’s ambitions in omnichannel and tech-driven retail, positioning the company for continued dominance in India’s evolving market.

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