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Blue Whale: A Horrifying Game Which Influences Teens To Commit Suicide

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In today’s smart world everyone, especially, teenagers are addicted to smartphones. There are numerous applications for smartphones on stores for utility, for fun and entertainment. A terrifying application called Bluewhale “Suicide Challenge” is responsible for the suicide death of 130 teenagers in Russia, the place where this application started.

What is this Bluewhale “Suicide Challenge?”

This application brainwashes its users with challenges and leads them to commit suicide.

It challenges users to perform some dangerous activities and to upload pictures of the events. The challenge starts by urging the gamers to wake up at odd hours and watch horror videos, listen to haunting music and then quickly becomes more extreme. It compels teenagers to attempt self-harming and mutilating activities daily. This is to be conducted for 50 days and then the photographs of the sick activities should be uploaded on completion.The last challenge is to kill oneself. If one refuses to do so, the game creator threatens to harm the challengee’s loved ones, as he has the gamer’s personal information. This game can not be uninstalled once it is downloaded, it also hacks one’s phone and steals your information closing the option to move out. The application creators are looking for victims instead of teenagers looking for a game to play. It is available for a closed community. The creators of the game reach teenagers who include certain hashtags on social media and get involved with some social groups.

This is how teenagers are getting attracted!

It is mostly vulnerable teenagers who become victims of this horrible game. They get attracted to this game because of an invitation from the game itself, thinking it is a thrill. The youngsters are totally involved in the game for 50 days and get addicted to it. Sometimes they can’t even understand the severity of the game thinking that all the challenges can be faced to become a hero. Even teens who are closely engaged with the smart and technology world, can’t even grasp what is right and wrong. Starting with their friends and connected to them on social media, they are easily influenced.

Also, read | BAAHUBALI, AN OUTSTANDING EXAMPLE OF ‘MAKE IN INDIA’: MINISTER VENKAIAH NAIDU

This “Suicide Challenge” application came from Russia and has followers now in Portugal, Brazil, and the UK. Novaya Gazeta, an independent Russian newspaper is the first to report about the existence of the death groups on Russia’s popular social media network “Vkontakte.” According to their report, 130 teenage suicides were reported in Russia between November 2015 and April 2016 and all the victims are members of same social media groups on the internet.

Teenagers get attracted easily to new games for fun without much discernment about the subsequent consequences. Parents should observe what children are downloading on the internet. The Internet is a huge ocean and social media can be a big influencer. Both come with pros and cons, it behooves us to be informed, vigilant and careful.

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MPL to Lay Off 60% of India Workforce Following Online Gaming Ban

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MPL

Mobile Premier League (MPL), one of India’s top online gaming platforms, is set to lay off about 60% of its India workforce following the government’s ban on paid online games. The move, confirmed by MPL CEO Sai Srinivas through an internal email, will impact around 300 employees across multiple departments including marketing, finance, operations, engineering, and legal. This decision comes as a direct result of the Promotion and Regulation of Online Gaming Bill, 2025, which restricts paid online games involving monetary stakes to address concerns over financial risks and addiction among young users.

India contributed nearly half of MPL’s revenues, estimated at around $100 million in the 2024-25 fiscal year. With the ban on paid gaming, MPL’s primary revenue source in India has been effectively cut off, prompting the company to shift focus towards free-to-play games and expand its presence in overseas markets such as the United States and Brazil. Despite the layoffs, MPL has pledged to support the affected employees through the transition period. CEO Sai Srinivas expressed regret over the downsizing but highlighted the company’s commitment to developing new business models for the Indian market amid the regulatory changes.

This development significantly disrupts the Indian online gaming industry, which was on track to grow into a $3.6 billion sector by 2029 before the introduction of the ban. While competitors like Dream11 have adapted by discontinuing paid games and avoiding layoffs, the ban has forced many gaming startups in India to rethink their operations. The government’s regulation targets all games involving real money stakes, including fantasy sports and popular card games like rummy and poker, reshaping the future landscape for the country’s gaming ecosystem and its workforce.

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NCLT Approves Amalgamaxtion of Info Edge Subsidiary Makesense with PB Fintech

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Info Edge - PB

The National Company Law Tribunal (NCLT) has granted approval for the amalgamation of Info Edge’s subsidiary, Makesense Technologies, with PB Fintech as of August 29, 2025, in a significant move for India’s fintech sector. This strategic merger aligns with Info Edge’s ongoing focus on streamlining its corporate structure and supports PB Fintech’s growth trajectory as the operator of leading platforms such as Policybazaar and Paisabazaar. The amalgamation, cleared by NCLT’s Chandigarh bench, took place without winding up either company, enabling a seamless blending of assets and expertise for greater operational efficiency.

In the specifics of this deal, Makesense Technologies—holding a 13.04% stake in PB Fintech as of June 2025—will see its shareholders allotted 59,750 equity shares and 60,030 compulsorily convertible preference shares from PB Fintech, with no change to Info Edge’s underlying economic interest. The consolidation is expected to cut compliance and administrative costs, simplify the equity structure, and enable both companies to focus on core business strengths without duplication of resources. This move is designed to strengthen PB Fintech’s position in India’s fast-evolving fintech and insurance market, while keeping Info Edge’s investment objectives intact.

The NCLT-approved merger highlights a broader trend of consolidation within India’s tech-driven industries, as major players seek to boost competitiveness and achieve sustainable growth through mergers and amalgamations. Stakeholders—including shareholders and employees—are set to benefit from the new, streamlined structure, increased transparency, and the promise of enhanced value creation going forward. The unification of Makesense Technologies and PB Fintech is expected to make a positive impact on the broader fintech ecosystem, reinforcing both companies’ leadership and innovation agendas.

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ShareChat Appoints Neha Markanda as CBO

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Sharechat

ShareChat, one of India’s premier social media platforms, has strengthened its leadership by appointing Neha Markanda as Chief Business Officer for both its flagship ShareChat platform and the popular short video app Moj. Markanda, previously Head of Industry, E-commerce at Google India, brings over 22 years of expertise across renowned companies like Meta, GSK Consumer Healthcare, PepsiCo, and ITC. At Google India, she led transformative strategies in e-commerce and health tech, ensuring market growth and technological innovation for global brands. Her proven track record uniquely positions her to drive ShareChat’s revenue strategy, business expansion, and partnerships with advertisers and regional stakeholders.

Markanda’s appointment comes at a pivotal time for ShareChat, which recently achieved profitability and has projected a robust ₹1,200 crore revenue run rate for the year. The platforms boast a combined monthly active user base of more than 325 million, making ShareChat and Moj essential tools for marketers seeking to increase engagement across India’s diverse regions. Markanda’s expertise is expected to further accelerate ShareChat’s business growth, opening doors for brand collaborations and hyper-targeted influencer campaigns, which can connect marketers to local audiences in a culturally relevant manner.

With advanced degrees from the Indian Institute of Foreign Trade and Lady Shri Ram College, Markanda’s leadership is set to reinforce ShareChat’s momentum as India’s go-to platform for marketers and creators looking for trusted, brand-safe environments. Her focus on vernacular content and building robust partnerships will complement ShareChat and Moj’s mission to empower regional creators and deliver authentic engagement. Industry experts have lauded this strategic move, anticipating that Markanda’s vision will help ShareChat and Moj maintain their edge in India’s social media landscape.

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