Popular YouTuber and actor Bhuvan Bam has partnered with the emerging D2C sexual wellness brand, Peppy, as a co-founder and investor. This collaboration aims to break the stigma surrounding sexual wellness in India and promote open conversations about intimacy.
About Peppy
Founded in 2023 by entrepreneurs Shyamal Gupta and Devansh Agarwal, Peppy offers a range of intimate wellness products designed to enhance pleasure and satisfaction. The brand’s product lineup includes personal massagers, lubricants, and candles tailored for both men and women. By focusing on innovative product design and user-friendly solutions, Peppy seeks to normalize discussions around sexual health and well-being.
Bhuvan Bam’s Role and Vision
With Bhuvan Bam’s significant influence and reach, Peppy aims to normalize conversations around sexual health. Bam expressed his commitment to driving change in societal perceptions of sexual pleasure, stating, “For me, Peppy represents an opportunity to drive a much-needed change in how sexual pleasure is perceived in India. While society has made significant changes in many areas, the taboo surrounding physical intimacy continues to hold people back.”
His involvement goes beyond traditional endorsement; he is dedicated to empowering individuals to embrace their journey toward intimacy with confidence and ease. This partnership is expected to significantly boost Peppy’s visibility and drive growth in a market that has historically been underserved.
Funding and Growth Plans
Peppy has secured funding from prominent angel investors, including Dr. Ruchi Gupta, Rohit Raj (founder of BBKV Productions), and Bhuvan Bam himself. The company raised approximately $500,000 in its pre-seed round earlier this year and is currently raising a seed round of $1-2 million to expand its market reach and product offerings. The startup is currently valued at Rs 50 crore.
Market Context
The Indian sexual wellness market is witnessing rapid growth, projected to reach $2.09 billion by 2030, up from $1.15 billion in 2020. This growth reflects changing societal attitudes toward intimate wellness products, which are increasingly being viewed as essential components of overall health and well-being.
Peppy competes with other brands in the space such as Ranveer Singh-backed Bold Care, Trifecta Capital-backed MyMuse, and That Sassy Thing. The brand aims to differentiate itself by making sexual wellness products as common (and guilt-free) as purchasing skincare or snacks.
Conclusion
By combining Bhuvan Bam’s influence with innovative product offerings, Peppy is poised to redefine the landscape of sexual wellness in India. The brand’s commitment to fostering open discussions around intimacy and providing high-quality products positions it well for future growth. As societal norms continue to evolve, Peppy aims to be at the forefront of this transformation, making sexual wellness accessible and acceptable for all individuals across various demographics.
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