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Bhuvan Bam Becomes Co-Founder of Peppy, a Leading D2C Sexual Wellness Brand!

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Bhuvan Bam Becomes Co-Founder of Peppy, a Leading D2C Sexual Wellness Brand!

Popular YouTuber and actor Bhuvan Bam has partnered with the emerging D2C sexual wellness brand, Peppy, as a co-founder and investor. This collaboration aims to break the stigma surrounding sexual wellness in India and promote open conversations about intimacy.

About Peppy

Founded in 2023 by entrepreneurs Shyamal Gupta and Devansh Agarwal, Peppy offers a range of intimate wellness products designed to enhance pleasure and satisfaction. The brand’s product lineup includes personal massagers, lubricants, and candles tailored for both men and women. By focusing on innovative product design and user-friendly solutions, Peppy seeks to normalize discussions around sexual health and well-being.

Bhuvan Bam’s Role and Vision

With Bhuvan Bam’s significant influence and reach, Peppy aims to normalize conversations around sexual health. Bam expressed his commitment to driving change in societal perceptions of sexual pleasure, stating, “For me, Peppy represents an opportunity to drive a much-needed change in how sexual pleasure is perceived in India. While society has made significant changes in many areas, the taboo surrounding physical intimacy continues to hold people back.”

His involvement goes beyond traditional endorsement; he is dedicated to empowering individuals to embrace their journey toward intimacy with confidence and ease. This partnership is expected to significantly boost Peppy’s visibility and drive growth in a market that has historically been underserved.

Funding and Growth Plans

Peppy has secured funding from prominent angel investors, including Dr. Ruchi Gupta, Rohit Raj (founder of BBKV Productions), and Bhuvan Bam himself. The company raised approximately $500,000 in its pre-seed round earlier this year and is currently raising a seed round of $1-2 million to expand its market reach and product offerings. The startup is currently valued at Rs 50 crore.

Market Context

The Indian sexual wellness market is witnessing rapid growth, projected to reach $2.09 billion by 2030, up from $1.15 billion in 2020. This growth reflects changing societal attitudes toward intimate wellness products, which are increasingly being viewed as essential components of overall health and well-being.

Peppy competes with other brands in the space such as Ranveer Singh-backed Bold Care, Trifecta Capital-backed MyMuse, and That Sassy Thing. The brand aims to differentiate itself by making sexual wellness products as common (and guilt-free) as purchasing skincare or snacks.

Conclusion

By combining Bhuvan Bam’s influence with innovative product offerings, Peppy is poised to redefine the landscape of sexual wellness in India. The brand’s commitment to fostering open discussions around intimacy and providing high-quality products positions it well for future growth. As societal norms continue to evolve, Peppy aims to be at the forefront of this transformation, making sexual wellness accessible and acceptable for all individuals across various demographics.

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1 Comment

1 Comment

  1. binance referral

    February 25, 2025 at 2:36 am

    I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.

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Zepto Prepares for IPO with $250 Million Secondary Share Sale to Boost Domestic Investor Ownership

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Zepto Prepares for IPO with $250 Million Secondary Share Sale to Boost Domestic Investor Ownership

Zepto, the Bengaluru-based quick commerce startup, is preparing for its initial public offering (IPO) by facilitating a secondary share sale worth up to $250 million. This strategic move aims to increase Indian investor ownership from approximately 33% to nearly 50% before the anticipated public listing later this year or early next year.

Funding and Investor Details

The secondary sale will involve private equity firms, including Motilal Oswal Financial Services and Edelweiss Financial Services, allowing existing investors and employees to liquidate their shares. Although Zepto will not raise additional capital through this transaction, it is expected to execute the sale at a valuation of just over $5 billion, consistent with its last funding round in November 2024.

Objectives Behind the Sale

The primary goal of this secondary share sale is to enhance domestic ownership in Zepto, aligning with regulatory preferences and making the IPO more attractive to local institutional investors. Co-founders Aadit Palicha and Kaivalya Vohra currently hold about 20% of the company, and increasing Indian shareholder stakes is seen as a way to strengthen governance and influence over the company’s future direction.

Market Context

Zepto operates in India’s competitive grocery delivery market, facing challenges from established players like Amazon India, Swiggy, Zomato, and BigBasket. Founded in 2021 by Palicha and Vohra after they dropped out of Stanford University, Zepto has quickly gained traction in the quick commerce sector.

Conclusion

As Zepto approaches its IPO, this secondary share sale represents a crucial step in solidifying its position in the Indian market. By boosting domestic investor participation, Zepto aims to enhance its credibility and appeal as it prepares for a public listing amidst a wave of Indian startups entering the stock market.

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Regional OTT Platform STAGE Raises $12.5 Million to Expand Bhojpuri and Cultural Offerings

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Regional OTT platform STAGE has successfully raised $12.5 million in its Series B funding round, a move that highlights the increasing demand for regional content in India. The round was co-led by Goodwater Capital and Blume Ventures, with participation from Physis Capital and several angel investors.

The funding includes $10 million in primary capital and $2.5 million from secondary share sales, allowing early investors to partially exit. This capital will enable STAGE to enhance its content offerings, particularly in underserved languages like Bhojpuri, while strengthening its technological capabilities.

 

Since its launch in 2019, STAGE has quickly established itself as a leader in the regional OTT market, reporting an Annual Recurring Revenue (ARR) of ₹180 crore (approximately $21.7 million) and over 4.4 million paying subscribers. The platform has achieved over 20 million app installs and experienced significant growth, with a 289% increase in revenue and a 286% rise in subscribers over the past year, driven by original series such as Videshi Bahu, Kaand 2010, and Bhawani.

 

CEO Vinay Singhal emphasized that this funding is not just financial support but a validation of India’s diverse regional cultures. He noted that dialects like Haryanvi and Bhojpuri should be celebrated rather than viewed as liabilities. With this new funding, STAGE plans to further invest in content creation and technology development to enrich its storytelling experience.

 

As the demand for regional language content continues to grow, STAGE’s strategic investments position it well to expand into more languages and cultural narratives, solidifying its place in the competitive OTT landscape alongside platforms like aha video and Chaupal.

 

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From Space to Earth: Sunita Williams’ Inspiring Journey and Homecoming Celebration

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From Space to Earth: Sunita Williams' Inspiring Journey and Homecoming Celebration,Startup Stories,Startup Stories India,Inspirational Stories 2025,Latest Technology News and Updates,2025 Technology News,Tech News,startup news,Sunita Williams,Sunita Williams space journey,Sunita Williams homecoming,NASA astronaut Sunita Williams,Sunita Williams space achievements,Sunita Williams return to Earth,Sunita Williams Highlights,Sunita Williams Inspiring Journey

Sunita Williams, the celebrated Indian-American astronaut, recently returned to Earth after an extended nine-month mission aboard the International Space Station (ISS). Initially scheduled for just eight days, her mission was prolonged due to technical issues with the Boeing Starliner spacecraft, which rendered it unsafe for their return.

On March 19, 2025, Williams and fellow astronaut Butch Wilmore safely splashed down off the Florida coast. 

 

Their homecoming was celebrated in Jhulasan village, Gujarat, where special prayers and rituals were held to honor her safe return. Family members expressed their joy and gratitude, emphasizing her strong ties to her ancestral home.

Upon her return, Williams received accolades from Indian officials, including a letter from Prime Minister Narendra Modi, who expressed pride in her achievements and resilience. He highlighted the inspiration she provides to future generations of scientists.

 

While her return marks a moment of celebration, it also signals the start of new challenges. After spending 286 days in space, Williams will undergo a 45-day rehabilitation period to readjust to life on Earth and regain physical strength.

Sunita Williams’ journey serves as an inspiration not only for India but for aspiring scientists worldwide, showcasing the significant contributions of Indian-origin individuals in global space exploration.

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