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Bhuvan Bam Becomes Co-Founder of Peppy, a Leading D2C Sexual Wellness Brand!

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Bhuvan Bam Becomes Co-Founder of Peppy, a Leading D2C Sexual Wellness Brand!

Popular YouTuber and actor Bhuvan Bam has partnered with the emerging D2C sexual wellness brand, Peppy, as a co-founder and investor. This collaboration aims to break the stigma surrounding sexual wellness in India and promote open conversations about intimacy.

About Peppy

Founded in 2023 by entrepreneurs Shyamal Gupta and Devansh Agarwal, Peppy offers a range of intimate wellness products designed to enhance pleasure and satisfaction. The brand’s product lineup includes personal massagers, lubricants, and candles tailored for both men and women. By focusing on innovative product design and user-friendly solutions, Peppy seeks to normalize discussions around sexual health and well-being.

Bhuvan Bam’s Role and Vision

With Bhuvan Bam’s significant influence and reach, Peppy aims to normalize conversations around sexual health. Bam expressed his commitment to driving change in societal perceptions of sexual pleasure, stating, “For me, Peppy represents an opportunity to drive a much-needed change in how sexual pleasure is perceived in India. While society has made significant changes in many areas, the taboo surrounding physical intimacy continues to hold people back.”

His involvement goes beyond traditional endorsement; he is dedicated to empowering individuals to embrace their journey toward intimacy with confidence and ease. This partnership is expected to significantly boost Peppy’s visibility and drive growth in a market that has historically been underserved.

Funding and Growth Plans

Peppy has secured funding from prominent angel investors, including Dr. Ruchi Gupta, Rohit Raj (founder of BBKV Productions), and Bhuvan Bam himself. The company raised approximately $500,000 in its pre-seed round earlier this year and is currently raising a seed round of $1-2 million to expand its market reach and product offerings. The startup is currently valued at Rs 50 crore.

Market Context

The Indian sexual wellness market is witnessing rapid growth, projected to reach $2.09 billion by 2030, up from $1.15 billion in 2020. This growth reflects changing societal attitudes toward intimate wellness products, which are increasingly being viewed as essential components of overall health and well-being.

Peppy competes with other brands in the space such as Ranveer Singh-backed Bold Care, Trifecta Capital-backed MyMuse, and That Sassy Thing. The brand aims to differentiate itself by making sexual wellness products as common (and guilt-free) as purchasing skincare or snacks.

Conclusion

By combining Bhuvan Bam’s influence with innovative product offerings, Peppy is poised to redefine the landscape of sexual wellness in India. The brand’s commitment to fostering open discussions around intimacy and providing high-quality products positions it well for future growth. As societal norms continue to evolve, Peppy aims to be at the forefront of this transformation, making sexual wellness accessible and acceptable for all individuals across various demographics.

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3 Comments

3 Comments

  1. binance referral

    February 25, 2025 at 2:36 am

    I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.

  2. Kol3ktor

    May 2, 2025 at 12:43 am

    This piece is an elegant dance between thought and emotion, where each idea flows naturally into the next. I found myself following your words, not just with my mind, but with my heart, as you navigated complex ideas with such grace. It’s writing that doesn’t just inform — it invites the reader into a deeper relationship with the material.

  3. Wielojęzykowy Portal

    May 2, 2025 at 2:40 pm

    This piece has the kind of depth that makes it impossible to rush through. I found myself lingering over each sentence, appreciating not just the content but the care with which it was crafted. It’s the kind of writing that stays with you, makes you think, and makes you feel all at once.

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Blissclub Raises INR 33 Crore in Fresh Funding Months After Layoffs

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Blissclub, the women-centric D2C apparel brand, has raised INR 33 crore in a Pre-Series B funding round led by Elevation Capital, with Eight Roads Ventures also participating. This funding comes just three months after the company laid off 18% of its workforce-about 21 employees from creative, sales, marketing, growth, and product teams-due to high cash burn and challenges in securing new capital.

The latest investment was made through the allotment of 16,076 compulsory convertible preference shares (CCPS) at a premium of INR 20,428 each. Elevation Capital invested INR 19 crore, securing a 24.5% stake, while Eight Roads Ventures contributed INR 14 crore, raising its stake to 15.79%. The capital will be used for working capital, capital expenditure, and general corporate purposes.

Founded in 2020 by Minu Margeret, Blissclub started as an online activewear brand for women and has since diversified its product range and established offline stores. Despite recent restructuring, the company’s revenue grew 27% to INR 86.9 crore in FY24 from INR 68.3 crore in FY23, though net losses also increased to INR 43.9 crore.

Blissclub’s successful fundraising, despite recent layoffs, underscores both the ongoing challenges and the resilience of India’s D2C startup sector in a difficult funding environment.

 

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Apple to Shift Entire US iPhone Assembly to India by 2026

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Apple is set to relocate all assembly of iPhones destined for the US market from China to India by the end of 2026, marking its biggest manufacturing shift in decades. The move is driven by escalating US-China trade tensions and steep tariffs—up to 145% on Chinese imports—making Chinese assembly increasingly costly for Apple. Although some smartphone imports are temporarily exempt, a 20% duty still applies to Chinese-made iPhones entering the US.

 

India, in contrast, offers a more favorable trade environment, with a paused 26% reciprocal tariff and ongoing negotiations for a bilateral trade deal with the US that could shield Indian exports from future levies. Apple plans to more than double its current iPhone output in India, aiming to assemble over 60 million units annually for the US market. The company already produces about 25% of its global iPhones in India, working with partners like Foxconn, Tata Electronics, and Pegatron.

 

This shift is part of Apple’s broader strategy to diversify its supply chain and reduce reliance on China amid geopolitical risks. However, the transition’s success will depend on how quickly India can scale up its manufacturing capabilities and the outcome of ongoing trade negotiations.


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PhonePe’s PINCODE Launches 10-Minute Medicine Delivery in Cities

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PhonePe’s PINCODE app has launched a 24×7 online medicine delivery service in Bangalore, Mumbai, and Pune, promising delivery of both prescription and over-the-counter medicines within 10 minutes from nearby local medical shops. Unlike conventional e-pharmacies that use dark stores, PINCODE partners exclusively with neighborhood pharmacies, enabling faster deliveries and supporting local businesses in the digital economy.

Customers without prescriptions can select a “no prescription” option when ordering; a qualified doctor then provides a free teleconsultation and issues a digital prescription compliant with telemedicine guidelines, ensuring seamless access to medicines. The app offers competitive pricing by passing discounts from local pharmacies directly to customers and charges no delivery fees.

PINCODE’s hyperlocal model enhances healthcare accessibility and convenience while empowering local pharmacies, helping them remain integral to their communities and stimulating local economic growth. Launched in 2023, the app focuses on quick commerce with an emphasis on speed, reliability, and supporting local sellers.

In summary, PhonePe’s PINCODE app is transforming medicine delivery in major Indian cities by combining ultra-fast 10-minute delivery, free doctor consultations, and a hyperlocal sourcing model that benefits both consumers and neighborhood pharmacies.

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