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Bhuvan Bam Becomes Co-Founder of Peppy, a Leading D2C Sexual Wellness Brand!

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Bhuvan Bam Becomes Co-Founder of Peppy, a Leading D2C Sexual Wellness Brand!

Popular YouTuber and actor Bhuvan Bam has partnered with the emerging D2C sexual wellness brand, Peppy, as a co-founder and investor. This collaboration aims to break the stigma surrounding sexual wellness in India and promote open conversations about intimacy.

About Peppy

Founded in 2023 by entrepreneurs Shyamal Gupta and Devansh Agarwal, Peppy offers a range of intimate wellness products designed to enhance pleasure and satisfaction. The brand’s product lineup includes personal massagers, lubricants, and candles tailored for both men and women. By focusing on innovative product design and user-friendly solutions, Peppy seeks to normalize discussions around sexual health and well-being.

Bhuvan Bam’s Role and Vision

With Bhuvan Bam’s significant influence and reach, Peppy aims to normalize conversations around sexual health. Bam expressed his commitment to driving change in societal perceptions of sexual pleasure, stating, “For me, Peppy represents an opportunity to drive a much-needed change in how sexual pleasure is perceived in India. While society has made significant changes in many areas, the taboo surrounding physical intimacy continues to hold people back.”

His involvement goes beyond traditional endorsement; he is dedicated to empowering individuals to embrace their journey toward intimacy with confidence and ease. This partnership is expected to significantly boost Peppy’s visibility and drive growth in a market that has historically been underserved.

Funding and Growth Plans

Peppy has secured funding from prominent angel investors, including Dr. Ruchi Gupta, Rohit Raj (founder of BBKV Productions), and Bhuvan Bam himself. The company raised approximately $500,000 in its pre-seed round earlier this year and is currently raising a seed round of $1-2 million to expand its market reach and product offerings. The startup is currently valued at Rs 50 crore.

Market Context

The Indian sexual wellness market is witnessing rapid growth, projected to reach $2.09 billion by 2030, up from $1.15 billion in 2020. This growth reflects changing societal attitudes toward intimate wellness products, which are increasingly being viewed as essential components of overall health and well-being.

Peppy competes with other brands in the space such as Ranveer Singh-backed Bold Care, Trifecta Capital-backed MyMuse, and That Sassy Thing. The brand aims to differentiate itself by making sexual wellness products as common (and guilt-free) as purchasing skincare or snacks.

Conclusion

By combining Bhuvan Bam’s influence with innovative product offerings, Peppy is poised to redefine the landscape of sexual wellness in India. The brand’s commitment to fostering open discussions around intimacy and providing high-quality products positions it well for future growth. As societal norms continue to evolve, Peppy aims to be at the forefront of this transformation, making sexual wellness accessible and acceptable for all individuals across various demographics.

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3 Comments

3 Comments

  1. binance referral

    February 25, 2025 at 2:36 am

    I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.

  2. Kol3ktor

    May 2, 2025 at 12:43 am

    This piece is an elegant dance between thought and emotion, where each idea flows naturally into the next. I found myself following your words, not just with my mind, but with my heart, as you navigated complex ideas with such grace. It’s writing that doesn’t just inform — it invites the reader into a deeper relationship with the material.

  3. Wielojęzykowy Portal

    May 2, 2025 at 2:40 pm

    This piece has the kind of depth that makes it impossible to rush through. I found myself lingering over each sentence, appreciating not just the content but the care with which it was crafted. It’s the kind of writing that stays with you, makes you think, and makes you feel all at once.

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MPL to Lay Off 60% of India Workforce Following Online Gaming Ban

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MPL

Mobile Premier League (MPL), one of India’s top online gaming platforms, is set to lay off about 60% of its India workforce following the government’s ban on paid online games. The move, confirmed by MPL CEO Sai Srinivas through an internal email, will impact around 300 employees across multiple departments including marketing, finance, operations, engineering, and legal. This decision comes as a direct result of the Promotion and Regulation of Online Gaming Bill, 2025, which restricts paid online games involving monetary stakes to address concerns over financial risks and addiction among young users.

India contributed nearly half of MPL’s revenues, estimated at around $100 million in the 2024-25 fiscal year. With the ban on paid gaming, MPL’s primary revenue source in India has been effectively cut off, prompting the company to shift focus towards free-to-play games and expand its presence in overseas markets such as the United States and Brazil. Despite the layoffs, MPL has pledged to support the affected employees through the transition period. CEO Sai Srinivas expressed regret over the downsizing but highlighted the company’s commitment to developing new business models for the Indian market amid the regulatory changes.

This development significantly disrupts the Indian online gaming industry, which was on track to grow into a $3.6 billion sector by 2029 before the introduction of the ban. While competitors like Dream11 have adapted by discontinuing paid games and avoiding layoffs, the ban has forced many gaming startups in India to rethink their operations. The government’s regulation targets all games involving real money stakes, including fantasy sports and popular card games like rummy and poker, reshaping the future landscape for the country’s gaming ecosystem and its workforce.

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NCLT Approves Amalgamaxtion of Info Edge Subsidiary Makesense with PB Fintech

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Info Edge - PB

The National Company Law Tribunal (NCLT) has granted approval for the amalgamation of Info Edge’s subsidiary, Makesense Technologies, with PB Fintech as of August 29, 2025, in a significant move for India’s fintech sector. This strategic merger aligns with Info Edge’s ongoing focus on streamlining its corporate structure and supports PB Fintech’s growth trajectory as the operator of leading platforms such as Policybazaar and Paisabazaar. The amalgamation, cleared by NCLT’s Chandigarh bench, took place without winding up either company, enabling a seamless blending of assets and expertise for greater operational efficiency.

In the specifics of this deal, Makesense Technologies—holding a 13.04% stake in PB Fintech as of June 2025—will see its shareholders allotted 59,750 equity shares and 60,030 compulsorily convertible preference shares from PB Fintech, with no change to Info Edge’s underlying economic interest. The consolidation is expected to cut compliance and administrative costs, simplify the equity structure, and enable both companies to focus on core business strengths without duplication of resources. This move is designed to strengthen PB Fintech’s position in India’s fast-evolving fintech and insurance market, while keeping Info Edge’s investment objectives intact.

The NCLT-approved merger highlights a broader trend of consolidation within India’s tech-driven industries, as major players seek to boost competitiveness and achieve sustainable growth through mergers and amalgamations. Stakeholders—including shareholders and employees—are set to benefit from the new, streamlined structure, increased transparency, and the promise of enhanced value creation going forward. The unification of Makesense Technologies and PB Fintech is expected to make a positive impact on the broader fintech ecosystem, reinforcing both companies’ leadership and innovation agendas.

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ShareChat Appoints Neha Markanda as CBO

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ShareChat, one of India’s premier social media platforms, has strengthened its leadership by appointing Neha Markanda as Chief Business Officer for both its flagship ShareChat platform and the popular short video app Moj. Markanda, previously Head of Industry, E-commerce at Google India, brings over 22 years of expertise across renowned companies like Meta, GSK Consumer Healthcare, PepsiCo, and ITC. At Google India, she led transformative strategies in e-commerce and health tech, ensuring market growth and technological innovation for global brands. Her proven track record uniquely positions her to drive ShareChat’s revenue strategy, business expansion, and partnerships with advertisers and regional stakeholders.

Markanda’s appointment comes at a pivotal time for ShareChat, which recently achieved profitability and has projected a robust ₹1,200 crore revenue run rate for the year. The platforms boast a combined monthly active user base of more than 325 million, making ShareChat and Moj essential tools for marketers seeking to increase engagement across India’s diverse regions. Markanda’s expertise is expected to further accelerate ShareChat’s business growth, opening doors for brand collaborations and hyper-targeted influencer campaigns, which can connect marketers to local audiences in a culturally relevant manner.

With advanced degrees from the Indian Institute of Foreign Trade and Lady Shri Ram College, Markanda’s leadership is set to reinforce ShareChat’s momentum as India’s go-to platform for marketers and creators looking for trusted, brand-safe environments. Her focus on vernacular content and building robust partnerships will complement ShareChat and Moj’s mission to empower regional creators and deliver authentic engagement. Industry experts have lauded this strategic move, anticipating that Markanda’s vision will help ShareChat and Moj maintain their edge in India’s social media landscape.

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