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ARKit Brings ‘Take On Me’ To Life

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ARKit Brings Take On Me To Life,Apple upcoming ARKit API,Take On Me App,A-Ha video,Startup Stories,artificial intelligence assets,2017 Latest Business News,Latest Technology News In India

Developers, using Apple’s upcoming ARKit API,  have been creating some impressive augmented reality apps and games. The latest to join the bandwagon is Chicago based TRIXI Studios!

The video game company has created an app that combines augmented reality with real life effortlessly. The app, which is not publicly available yet, illustrates the power of Apple’s augmented reality framework. Using Apple’s ARKit, the app gives iOS developers a relatively easy way to weave AR content into their apps without the need to make an engine from scratch.

The company released a video in which they seamlessly integrate augmented reality with real life, transforming dancing kids and the room into animated pencil sketches as they move into the drawn areas of the image. The founder of TRIXI, Chip Sineni told The Verge, “When ARKit came along, we were very excited by the idea that just ‘normal’ phones could do such great AR, so it seemed like the perfect situation to stress test what ARKit could do.

The Norwegian band A-Ha, formed in Oslo in 1982, released their ‘Take On Me’ video in 1985. It integrates the real world with the comic world using a combination pencil sketch animation and live action. The original video took months to make because of the thousand hand drawn sketches that were applied to a live action shoot with rotoscoping, in which live action footage is traced over frame by frame to give the characters realistic movements. TRIXI can complete the process in just a couple of days. Previously Apple’s ARKit was used to created only augmented bar charts, fidget spinners and virtual pets. This video takes the technology to a whole other level. 

 

 The video, according to the team, was possible with purchases from Unity 3D’s Asset Stores, using GameFlow for visual scripting and Maximo for characters and animations. Finally, artificial intelligence assets were used to give the video logic. Founder Sineni added,“It is crazy how asset stores have democratized code and art for game making, that anyone can do this so quickly now.

Watch their awesome video here!

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Meta Expands AI-Powered Reels Translation to Hindi and Portuguese, Enhancing Global Creator Reach

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Meta has expanded its AI-powered translation feature for Reels to include Hindi and Portuguese, joining English and Spanish in empowering creators to reach a broader global audience on Instagram and Facebook. Originally launched in August 2025 with support for English and Spanish, this update now allows creators to seamlessly translate and dub their short videos, breaking language barriers across some of the largest Reels markets worldwide. The AI technology mimics the creator’s voice tone and even offers lip-syncing to ensure the translated videos feel natural and engaging for viewers.​

This enhancement is especially significant for India, the largest market for Facebook and Instagram, where over 600 million people speak Hindi. Content creators who are not fluent in Hindi can now easily access this vast audience, increasing their reach and engagement across diverse linguistic groups. To maintain transparency, all translated Reels are clearly labeled with “Translated with Meta AI,” and viewers can choose to switch translations on or off based on their preference.​

In addition to voice dubbing, Meta is developing features to translate captions and text stickers on Reels, making content more accessible even without sound. These AI translation tools are available free for eligible public Instagram accounts and Facebook creator profiles with over 1,000 followers. This innovation reinforces Meta’s commitment to fostering cross-cultural content sharing and enhancing creators’ ability to connect with audiences around the world through short-form videos.

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Dunzo’s Collapse: Reliance’s ₹1,645 Crore Loss Signals Challenges in India’s Hyperlocal Delivery Market

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Startup Stories

Reliance Industries has officially written off its $200 million investment in Dunzo, a once promising quick-commerce startup in India. Despite high-profile backing and the potential to disrupt the hyperlocal delivery sector, Dunzo faced insurmountable challenges including high operational costs, unsustainable cash burn, and stiff competition from larger players like Zepto and Blinkit. Reliance’s decision follows Dunzo’s operational suspension, leadership exits, and failed attempts at securing additional funding or acquisition partners, ultimately resulting in the company’s digital platforms going offline in early 2025.​

The downfall of Dunzo was accelerated by its inability to maintain a healthy balance between rapid expansion and revenue growth, with losses in FY23 reaching an alarming ₹1,800 crore. With monthly expenses crossing ₹100 crore and mounting pressure to scale, Dunzo resorted to layoffs and delayed payments before shutting down most services outside Bengaluru. Reliance’s significant stake, initially seen as a strategic advantage, ended up limiting the startup’s flexibility in making independent decisions during its final months.​

Reliance’s write-off sends a strong message to India’s startup ecosystem about the risks inherent in quick-commerce and hyperlocal delivery models. Investors are increasingly focused on sustainable growth, disciplined scaling, and profitability. For Reliance, lessons from Dunzo’s collapse are shaping future e-commerce strategies, driving greater emphasis on operational efficiency and prudent financial planning in an intensely competitive market.

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Zoho Arattai vs WhatsApp: 5 Reasons India’s Homegrown Messenger Is Winning in 2025

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Startup Stories

Zoho Arattai messenger has rapidly gained popularity in India by offering features tailored specifically for Indian users, setting itself apart from global competitors like WhatsApp. Arattai delivers exceptional regional language support, intuitive low-bandwidth messaging, and a lightweight interface, making it especially accessible to rural communities and users on lower-end smartphones. This focus on localization and inclusivity gives Arattai a significant edge in the Indian market, ensuring seamless communication even in remote areas.

Beyond usability, Arattai places a strong emphasis on user privacy and data sovereignty. The app stores all user data within India and follows a strict no-ads, no data-selling policy, which guarantees that personal information remains secure and uncompromised. While WhatsApp does provide robust end-to-end encryption, its global servers and Meta-owned data monetization model have raised concerns among privacy-conscious users. Arattai’s transparent approach makes it a trusted and attractive alternative for those who value privacy and wish to avoid intrusive advertisements or AI profiling.

Unique features such as integrated meetings, TV compatibility, and advanced mentions functionality further establish Arattai’s position as a well-rounded and future-ready messaging app. These India-first innovations, combined with Arattai’s ad-free philosophy, clean interface, and powerful optimizations for local contexts, make it the preferred messaging solution for those seeking a modern, secure, and regionally relevant alternative to WhatsApp.

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