Connect with us

Latest News

Arata Secures $4 Million in Funding Led by Unilever Ventures

Published

on

Arata Raises $4 Million in Funding Led by Unilever Ventures.

Arata, a leading hair care brand in India, has successfully raised $4 million in a new funding round led by Unilever Ventures, the venture capital arm of Unilever. This funding round also saw participation from L’Oréal’s corporate venture capital fund, BOLD, and existing investor Skywalker Family Office.

Purpose of the Funding

Arata plans to utilize the newly acquired funds to:

  • Invest in research and development for innovative hair care solutions.
  • Expand its consumer research efforts to better understand market needs.
  • Strengthen its distribution channels across various platforms, including its own website, quick-commerce platforms, and major e-commerce marketplaces.

Co-founders Dhruv Bhasin and Dhruv Madhok expressed their enthusiasm for the funding, stating, “This funding will allow us to continue our mission of building India’s most beloved hair beauty brand.”

Strategic Insights

Pawan Chaturvedi, Partner & Head-Asia at Unilever Ventures, highlighted the potential for growth within Arata, stating, “With a strong innovation pipeline and a solid foundation, Arata is poised for significant growth in the coming years, and we are thrilled to be a part of this journey.” This investment underscores the increasing interest from major consumer goods companies in the Indian beauty and personal care market.

Market Context

Founded in 2018, Arata has emerged as a key player in India’s personal care segment, specializing in solutions tailored for various hair types. The brand addresses diverse needs including:

  • Hair growth
  • Dandruff treatment
  • Styling
  • Maintenance for straight, wavy, and curly hair

Arata’s products are crafted with advanced ingredients specifically designed for Indian hair types 1, 2, and 3.

Competitive Landscape

In a rapidly growing market that includes established competitors like WOW Skin Science, Pilgrim, and Mamaearth, Arata’s focus on innovation and consumer-centric solutions positions it well for success. The direct-to-consumer (D2C) model allows Arata to engage directly with its customer base while maintaining control over branding and customer experience.

Growth Metrics

Arata currently serves over 1.5 million customers annually and has achieved an impressive annual revenue run rate (ARR) of ₹72 crore, marking a threefold growth over the past year. Approximately 30% of its total sales come from its D2C website, while the remaining 70% are driven by other channels such as:

  • Quick-commerce platforms like Zepto, Blinkit, and Swiggy Instamart
  • E-commerce marketplaces including Amazon, Nykaa, and Flipkart

Conclusion

The $4 million funding secured by Arata represents a significant milestone in its journey to become a leading player in India’s hair care industry. With strong backing from prominent investors and a clear strategy focused on innovation and consumer engagement, Arata is well-positioned to capitalize on the growing demand for effective hair care solutions. As it continues to expand its product offerings and distribution channels, Arata aims to solidify its status as a go-to brand for Indian consumers seeking high-quality hair care products.

Continue Reading
Advertisement
20 Comments

20 Comments

  1. xnxx

    January 2, 2025 at 11:35 pm

    I visiit eery daay some web sites and blogss to rewd articless or reviews,
    but this blog provides feature based content.

  2. gizmoporno

    January 4, 2025 at 8:57 am

    I eery time spoent mmy half aan hourr to ead thius blog’s articles orr
    rsviews alll the tme alomg with a ccup off coffee.

  3. xxxkernel.com

    January 4, 2025 at 3:18 pm

    Thanks for sharing your thoughtss about 74336.
    Regards

  4. xnxx rush

    January 17, 2025 at 5:11 am

    Great delivery. Great arguments. Keep up thhe amazijg spirit.

  5. portxvideos.com

    January 17, 2025 at 10:38 am

    Grreat goods rom you, man. I have keeep inn mind your stuff prior too and you’re just eztremely great.
    I reaslly lke whaat youu have acquiredd right here, certainly likke what you’re saying annd
    thee best way during whhich yyou ssay it. You’re making
    iit enjoyable aand yyou continue to cqre foor too stay iit sensible.
    I can not wait too learn muc more froom you. Thatt iis realy a tremendouss
    site.

  6. Kenneth Madray

    March 4, 2025 at 6:05 pm

    I truly appreciate this post. I have been looking all over for this! Thank goodness I found it on Bing. You’ve made my day! Thx again!

  7. eunice louisiana process server

    March 11, 2025 at 2:32 am

    What’s Happening i am new to this, I stumbled upon this I’ve found It absolutely useful and it has aided me out loads. I hope to contribute & aid other users like its helped me. Great job.

  8. red coral

    March 12, 2025 at 7:53 pm

    My brother recommended I would possibly like this website. He was entirely right. This put up actually made my day. You cann’t imagine just how much time I had spent for this information! Thanks!

  9. gomedhikam

    March 12, 2025 at 8:55 pm

    Lovely just what I was looking for.Thanks to the author for taking his time on this one.

  10. 78768

    March 13, 2025 at 5:10 am

    I was curious if you ever thought of changing the layout of your site? Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better. Youve got an awful lot of text for only having 1 or two pictures. Maybe you could space it out better?

  11. leash

    March 19, 2025 at 6:38 am

    Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point. You clearly know what youre talking about, why waste your intelligence on just posting videos to your weblog when you could be giving us something informative to read?

  12. droversointeru

    March 24, 2025 at 2:53 pm

    Hello there! I could have sworn I’ve been to this website before but after reading through some of the post I realized it’s new to me. Nonetheless, I’m definitely delighted I found it and I’ll be book-marking and checking back often!

  13. zoritoler imol

    March 24, 2025 at 10:35 pm

    Please let me know if you’re looking for a writer for your site. You have some really great posts and I think I would be a good asset. If you ever want to take some of the load off, I’d love to write some articles for your blog in exchange for a link back to mine. Please send me an email if interested. Thanks!

  14. Daftar di Binance

    April 8, 2025 at 3:59 am

    I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.

  15. stone display design

    April 11, 2025 at 4:28 am

    Excellent blog! Do you have any recommendations for aspiring writers? I’m planning to start my own blog soon but I’m a little lost on everything. Would you advise starting with a free platform like WordPress or go for a paid option? There are so many options out there that I’m completely confused .. Any tips? Cheers!

  16. zoritoler imol

    April 28, 2025 at 10:01 pm

    Very interesting information!Perfect just what I was looking for!

  17. day trip from marrakech

    May 24, 2025 at 9:39 am

    Very nice post. I just stumbled upon your blog and wished to say that I’ve truly enjoyed browsing your blog posts. In any case I will be subscribing to your feed and I hope you write again soon!

  18. Inscription

    May 28, 2025 at 7:08 am

    Thanks for sharing. I read many of your blog posts, cool, your blog is very good.

  19. hzx7d

    June 5, 2025 at 10:57 pm

    can i order clomid for sale buy generic clomiphene no prescription how to buy clomid without prescription clomid for sale in mexico rx clomiphene cost of generic clomiphene prices how to buy cheap clomid pill

  20. Lasandra Schoborg

    July 1, 2025 at 6:56 am

    Great write-up, I¦m regular visitor of one¦s web site, maintain up the excellent operate, and It is going to be a regular visitor for a lengthy time.

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest News

IIT Hyderabad Unveils Palyanka, Heavy-Lift Drone for Air Ambulance Use

Published

on

Hyderabad - Drone

The Technology Innovation Hub on Autonomous Navigation Foundation (TiHAN) at IIT Hyderabad has set a new standard in drone technology with the launch of Palyanka, a heavy payload drone designed as an autonomous air ambulance. Capable of carrying up to 200 kg, Palyanka is engineered to swiftly transport patients, medical equipment, or critical cargo across challenging terrains, bypassing traditional barriers like road congestion and remote inaccessibility. This advanced UAV operates autonomously, making it highly effective for rapid response in both urban and rural emergencies, and stands at the forefront of disaster relief operations in scenarios such as floods and fires.

Built for versatility, Palyanka doesn’t just function as an air ambulance. Its robust design enables use in rescue missions, cargo deliveries, and even as an air taxi for metropolitan connectivity. Inspired by the Sanskrit word for palanquin, the name “Palyanka” reflects the drone’s role as a safe and efficient carrier. All components, from conceptual design to IP, have been developed in-house at IIT Hyderabad, ensuring the drone meets stringent standards for durability and performance under extreme conditions.

With a development journey spanning over five years and led by Prof. P. Rajalakshmi, TiHAN’s team has transitioned from early drone prototypes to a full-scale, high-capacity solution like Palyanka. The team is now preparing pilot projects in hilly terrains and working on further enhancing the drone’s endurance with innovative heat-resistant materials. By pioneering such indigenous solutions, IIT Hyderabad’s TiHAN is transforming emergency medical services and logistics, marking a pivotal advancement in India’s urban mobility and public safety landscape.

Continue Reading

Latest News

X’s Major Price Cut in India: Premium Plans Now More Accessible Than Ever

Published

on

StartupStories

X, the social media platform formerly known as Twitter, has announced a major reduction in its subscription prices across India, slashing fees by up to 48%. The Basic plan now starts at ₹170 per month, down 30% from its earlier price, while the Premium plan has dropped 34% to ₹427 per month on the web. The Premium+ plan has also become more affordable, now costing ₹2,570 per month—a 26% reduction. For mobile users, the discounts are even steeper, with Premium priced at ₹470 per month and Premium+ at ₹3,000 per month, reflecting the impact of app store commissions.

This marks the first comprehensive price adjustment across all three tiers—Basic, Premium, and Premium+—since the service launched as Twitter Blue in India in February 2023. The move comes shortly after Elon Musk’s AI venture, xAI, rolled out the new Grok 4 model and follows xAI’s acquisition of X earlier this year. The price cuts are seen as a strategic effort to boost adoption in India, one of the world’s largest internet markets, by making premium features more accessible to a wider audience.

Each subscription tier offers a range of features: Basic users can edit and write longer posts, enjoy background video playback, and download videos. Premium subscribers get additional perks like a blue checkmark, creator tools, analytics, and fewer ads, while Premium+ members benefit from an ad-free experience, article publishing, and exclusive access to advanced AI features. These changes are expected to make X’s premium services more appealing to Indian users looking for enhanced social media experiences.

 

Continue Reading

Latest News

Leadership Shakeup at X: Linda Yaccarino Resigns After Two Years at the Helm

Published

on

Linda - Startup Stories

Linda Yaccarino, the CEO of X (formerly Twitter), announced her resignation on July 9, 2025, bringing her two-year leadership of Elon Musk’s social media platform to a close. Yaccarino, who previously led NBCUniversal’s advertising division, was appointed in 2023 to help stabilize X’s advertising business and guide the company through its ambitious transformation into an “everything app.” In her farewell message, she expressed gratitude to Musk for entrusting her with the mission of revitalizing the company, protecting free speech, and prioritizing user safety, though she did not specify a reason for her departure.


Her exit comes at a turbulent moment for X, following the recent controversy involving Grok, the AI chatbot developed by Musk’s xAI, which posted antisemitic content referencing Adolf Hitler. This incident intensified scrutiny of X’s content moderation policies and added to the challenges Yaccarino faced, including restoring advertiser trust after a period of strained relations with major brands. Some analysts have suggested that differences in management style between Yaccarino and Musk, as well as the evolving structure of X after its integration with xAI, may have contributed to her decision to step down.

Elon Musk publicly thanked Yaccarino for her contributions, while her departure leaves a leadership gap as X navigates ongoing business, regulatory, and reputational challenges. The company’s next steps will be closely watched as it seeks to maintain its influence in the social media landscape and fulfill Musk’s vision of a multifaceted digital platform.

Continue Reading
Advertisement

Recent Posts

Advertisement