Connect with us

Latest News

Arata Secures $4 Million in Funding Led by Unilever Ventures

Published

on

Arata Raises $4 Million in Funding Led by Unilever Ventures.

Arata, a leading hair care brand in India, has successfully raised $4 million in a new funding round led by Unilever Ventures, the venture capital arm of Unilever. This funding round also saw participation from L’Oréal’s corporate venture capital fund, BOLD, and existing investor Skywalker Family Office.

Purpose of the Funding

Arata plans to utilize the newly acquired funds to:

  • Invest in research and development for innovative hair care solutions.
  • Expand its consumer research efforts to better understand market needs.
  • Strengthen its distribution channels across various platforms, including its own website, quick-commerce platforms, and major e-commerce marketplaces.

Co-founders Dhruv Bhasin and Dhruv Madhok expressed their enthusiasm for the funding, stating, “This funding will allow us to continue our mission of building India’s most beloved hair beauty brand.”

Strategic Insights

Pawan Chaturvedi, Partner & Head-Asia at Unilever Ventures, highlighted the potential for growth within Arata, stating, “With a strong innovation pipeline and a solid foundation, Arata is poised for significant growth in the coming years, and we are thrilled to be a part of this journey.” This investment underscores the increasing interest from major consumer goods companies in the Indian beauty and personal care market.

Market Context

Founded in 2018, Arata has emerged as a key player in India’s personal care segment, specializing in solutions tailored for various hair types. The brand addresses diverse needs including:

  • Hair growth
  • Dandruff treatment
  • Styling
  • Maintenance for straight, wavy, and curly hair

Arata’s products are crafted with advanced ingredients specifically designed for Indian hair types 1, 2, and 3.

Competitive Landscape

In a rapidly growing market that includes established competitors like WOW Skin Science, Pilgrim, and Mamaearth, Arata’s focus on innovation and consumer-centric solutions positions it well for success. The direct-to-consumer (D2C) model allows Arata to engage directly with its customer base while maintaining control over branding and customer experience.

Growth Metrics

Arata currently serves over 1.5 million customers annually and has achieved an impressive annual revenue run rate (ARR) of ₹72 crore, marking a threefold growth over the past year. Approximately 30% of its total sales come from its D2C website, while the remaining 70% are driven by other channels such as:

  • Quick-commerce platforms like Zepto, Blinkit, and Swiggy Instamart
  • E-commerce marketplaces including Amazon, Nykaa, and Flipkart

Conclusion

The $4 million funding secured by Arata represents a significant milestone in its journey to become a leading player in India’s hair care industry. With strong backing from prominent investors and a clear strategy focused on innovation and consumer engagement, Arata is well-positioned to capitalize on the growing demand for effective hair care solutions. As it continues to expand its product offerings and distribution channels, Arata aims to solidify its status as a go-to brand for Indian consumers seeking high-quality hair care products.

Continue Reading
Advertisement
31 Comments

31 Comments

  1. xnxx

    January 2, 2025 at 11:35 pm

    I visiit eery daay some web sites and blogss to rewd articless or reviews,
    but this blog provides feature based content.

  2. gizmoporno

    January 4, 2025 at 8:57 am

    I eery time spoent mmy half aan hourr to ead thius blog’s articles orr
    rsviews alll the tme alomg with a ccup off coffee.

  3. xxxkernel.com

    January 4, 2025 at 3:18 pm

    Thanks for sharing your thoughtss about 74336.
    Regards

  4. xnxx rush

    January 17, 2025 at 5:11 am

    Great delivery. Great arguments. Keep up thhe amazijg spirit.

  5. portxvideos.com

    January 17, 2025 at 10:38 am

    Grreat goods rom you, man. I have keeep inn mind your stuff prior too and you’re just eztremely great.
    I reaslly lke whaat youu have acquiredd right here, certainly likke what you’re saying annd
    thee best way during whhich yyou ssay it. You’re making
    iit enjoyable aand yyou continue to cqre foor too stay iit sensible.
    I can not wait too learn muc more froom you. Thatt iis realy a tremendouss
    site.

  6. Kenneth Madray

    March 4, 2025 at 6:05 pm

    I truly appreciate this post. I have been looking all over for this! Thank goodness I found it on Bing. You’ve made my day! Thx again!

  7. eunice louisiana process server

    March 11, 2025 at 2:32 am

    What’s Happening i am new to this, I stumbled upon this I’ve found It absolutely useful and it has aided me out loads. I hope to contribute & aid other users like its helped me. Great job.

  8. red coral

    March 12, 2025 at 7:53 pm

    My brother recommended I would possibly like this website. He was entirely right. This put up actually made my day. You cann’t imagine just how much time I had spent for this information! Thanks!

  9. gomedhikam

    March 12, 2025 at 8:55 pm

    Lovely just what I was looking for.Thanks to the author for taking his time on this one.

  10. 78768

    March 13, 2025 at 5:10 am

    I was curious if you ever thought of changing the layout of your site? Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better. Youve got an awful lot of text for only having 1 or two pictures. Maybe you could space it out better?

  11. leash

    March 19, 2025 at 6:38 am

    Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point. You clearly know what youre talking about, why waste your intelligence on just posting videos to your weblog when you could be giving us something informative to read?

  12. droversointeru

    March 24, 2025 at 2:53 pm

    Hello there! I could have sworn I’ve been to this website before but after reading through some of the post I realized it’s new to me. Nonetheless, I’m definitely delighted I found it and I’ll be book-marking and checking back often!

  13. zoritoler imol

    March 24, 2025 at 10:35 pm

    Please let me know if you’re looking for a writer for your site. You have some really great posts and I think I would be a good asset. If you ever want to take some of the load off, I’d love to write some articles for your blog in exchange for a link back to mine. Please send me an email if interested. Thanks!

  14. Daftar di Binance

    April 8, 2025 at 3:59 am

    I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.

  15. stone display design

    April 11, 2025 at 4:28 am

    Excellent blog! Do you have any recommendations for aspiring writers? I’m planning to start my own blog soon but I’m a little lost on everything. Would you advise starting with a free platform like WordPress or go for a paid option? There are so many options out there that I’m completely confused .. Any tips? Cheers!

  16. zoritoler imol

    April 28, 2025 at 10:01 pm

    Very interesting information!Perfect just what I was looking for!

  17. day trip from marrakech

    May 24, 2025 at 9:39 am

    Very nice post. I just stumbled upon your blog and wished to say that I’ve truly enjoyed browsing your blog posts. In any case I will be subscribing to your feed and I hope you write again soon!

  18. Inscription

    May 28, 2025 at 7:08 am

    Thanks for sharing. I read many of your blog posts, cool, your blog is very good.

  19. hzx7d

    June 5, 2025 at 10:57 pm

    can i order clomid for sale buy generic clomiphene no prescription how to buy clomid without prescription clomid for sale in mexico rx clomiphene cost of generic clomiphene prices how to buy cheap clomid pill

  20. Lasandra Schoborg

    July 1, 2025 at 6:56 am

    Great write-up, I¦m regular visitor of one¦s web site, maintain up the excellent operate, and It is going to be a regular visitor for a lengthy time.

  21. check my source

    July 29, 2025 at 11:32 pm

    I really appreciate this post. I have been looking everywhere for this! Thank goodness I found it on Bing. You have made my day! Thanks again

  22. certified refurbished

    August 13, 2025 at 3:34 pm

    Great write-up, I?¦m regular visitor of one?¦s web site, maintain up the excellent operate, and It’s going to be a regular visitor for a long time.

  23. olxtoto

    August 15, 2025 at 5:45 am

    fantastic post.Never knew this, thanks for letting me know.

  24. situs toto

    August 16, 2025 at 5:04 am

    Howdy! Quick question that’s totally off topic. Do you know how to make your site mobile friendly? My blog looks weird when browsing from my iphone4. I’m trying to find a template or plugin that might be able to resolve this issue. If you have any recommendations, please share. Thank you!

  25. situs togel

    August 18, 2025 at 2:21 am

    Hey just wanted to give you a quick heads up. The words in your article seem to be running off the screen in Opera. I’m not sure if this is a formatting issue or something to do with web browser compatibility but I thought I’d post to let you know. The design and style look great though! Hope you get the problem fixed soon. Kudos

  26. situs macau

    August 18, 2025 at 10:29 am

    I was reading through some of your blog posts on this internet site and I believe this web site is really informative! Retain putting up.

  27. basket168 login

    August 18, 2025 at 10:30 pm

    I like this website its a master peace ! Glad I detected this on google .

  28. slot5000 login

    August 19, 2025 at 5:00 am

    It’s best to take part in a contest for the most effective blogs on the web. I’ll recommend this website!

  29. canon servicio tecnico oficial

    August 23, 2025 at 11:50 pm

    Some genuinely excellent articles on this website , appreciate it for contribution.

  30. apartamentos baratos en pamplona

    August 24, 2025 at 6:28 am

    Hey very nice web site!! Man .. Beautiful .. Amazing .. I’ll bookmark your website and take the feeds also…I am happy to find numerous useful info here in the post, we need develop more techniques in this regard, thanks for sharing. . . . . .

  31. mancuernas de neopreno

    August 24, 2025 at 3:21 pm

    WONDERFUL Post.thanks for share..more wait .. …

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest News

MPL to Lay Off 60% of India Workforce Following Online Gaming Ban

Published

on

MPL

Mobile Premier League (MPL), one of India’s top online gaming platforms, is set to lay off about 60% of its India workforce following the government’s ban on paid online games. The move, confirmed by MPL CEO Sai Srinivas through an internal email, will impact around 300 employees across multiple departments including marketing, finance, operations, engineering, and legal. This decision comes as a direct result of the Promotion and Regulation of Online Gaming Bill, 2025, which restricts paid online games involving monetary stakes to address concerns over financial risks and addiction among young users.

India contributed nearly half of MPL’s revenues, estimated at around $100 million in the 2024-25 fiscal year. With the ban on paid gaming, MPL’s primary revenue source in India has been effectively cut off, prompting the company to shift focus towards free-to-play games and expand its presence in overseas markets such as the United States and Brazil. Despite the layoffs, MPL has pledged to support the affected employees through the transition period. CEO Sai Srinivas expressed regret over the downsizing but highlighted the company’s commitment to developing new business models for the Indian market amid the regulatory changes.

This development significantly disrupts the Indian online gaming industry, which was on track to grow into a $3.6 billion sector by 2029 before the introduction of the ban. While competitors like Dream11 have adapted by discontinuing paid games and avoiding layoffs, the ban has forced many gaming startups in India to rethink their operations. The government’s regulation targets all games involving real money stakes, including fantasy sports and popular card games like rummy and poker, reshaping the future landscape for the country’s gaming ecosystem and its workforce.

Continue Reading

Latest News

NCLT Approves Amalgamaxtion of Info Edge Subsidiary Makesense with PB Fintech

Published

on

Info Edge - PB

The National Company Law Tribunal (NCLT) has granted approval for the amalgamation of Info Edge’s subsidiary, Makesense Technologies, with PB Fintech as of August 29, 2025, in a significant move for India’s fintech sector. This strategic merger aligns with Info Edge’s ongoing focus on streamlining its corporate structure and supports PB Fintech’s growth trajectory as the operator of leading platforms such as Policybazaar and Paisabazaar. The amalgamation, cleared by NCLT’s Chandigarh bench, took place without winding up either company, enabling a seamless blending of assets and expertise for greater operational efficiency.

In the specifics of this deal, Makesense Technologies—holding a 13.04% stake in PB Fintech as of June 2025—will see its shareholders allotted 59,750 equity shares and 60,030 compulsorily convertible preference shares from PB Fintech, with no change to Info Edge’s underlying economic interest. The consolidation is expected to cut compliance and administrative costs, simplify the equity structure, and enable both companies to focus on core business strengths without duplication of resources. This move is designed to strengthen PB Fintech’s position in India’s fast-evolving fintech and insurance market, while keeping Info Edge’s investment objectives intact.

The NCLT-approved merger highlights a broader trend of consolidation within India’s tech-driven industries, as major players seek to boost competitiveness and achieve sustainable growth through mergers and amalgamations. Stakeholders—including shareholders and employees—are set to benefit from the new, streamlined structure, increased transparency, and the promise of enhanced value creation going forward. The unification of Makesense Technologies and PB Fintech is expected to make a positive impact on the broader fintech ecosystem, reinforcing both companies’ leadership and innovation agendas.

Continue Reading

Latest News

ShareChat Appoints Neha Markanda as CBO

Published

on

Sharechat

ShareChat, one of India’s premier social media platforms, has strengthened its leadership by appointing Neha Markanda as Chief Business Officer for both its flagship ShareChat platform and the popular short video app Moj. Markanda, previously Head of Industry, E-commerce at Google India, brings over 22 years of expertise across renowned companies like Meta, GSK Consumer Healthcare, PepsiCo, and ITC. At Google India, she led transformative strategies in e-commerce and health tech, ensuring market growth and technological innovation for global brands. Her proven track record uniquely positions her to drive ShareChat’s revenue strategy, business expansion, and partnerships with advertisers and regional stakeholders.

Markanda’s appointment comes at a pivotal time for ShareChat, which recently achieved profitability and has projected a robust ₹1,200 crore revenue run rate for the year. The platforms boast a combined monthly active user base of more than 325 million, making ShareChat and Moj essential tools for marketers seeking to increase engagement across India’s diverse regions. Markanda’s expertise is expected to further accelerate ShareChat’s business growth, opening doors for brand collaborations and hyper-targeted influencer campaigns, which can connect marketers to local audiences in a culturally relevant manner.

With advanced degrees from the Indian Institute of Foreign Trade and Lady Shri Ram College, Markanda’s leadership is set to reinforce ShareChat’s momentum as India’s go-to platform for marketers and creators looking for trusted, brand-safe environments. Her focus on vernacular content and building robust partnerships will complement ShareChat and Moj’s mission to empower regional creators and deliver authentic engagement. Industry experts have lauded this strategic move, anticipating that Markanda’s vision will help ShareChat and Moj maintain their edge in India’s social media landscape.

Continue Reading
Advertisement

Recent Posts

Advertisement