The Chinese e commerce giant Alibaba is making the best use of technology. Do not believe us? Look at what they have built. Here is a good news for all the copywriters out there. Alibaba’s latest achievement in the Artificial Intelligence (AI) stream makes the job of copywriters easy and convenient. Speaking about Alibaba’s AI, this tech could even flush out the need for human writers in the near future. The AI software is capable of generating 20,000 lines of copy in just a fraction of a second. Alimama, the digital marketing arm of the e commerce platform Alibaba, released an artificial intelligence enabled this particular Chinese language copywriting tool. Now compare that with the amount of time human copywriters may take to come up with an original content. According to sources, Alibaba’s AI is also capable of generating promotional, functional, poetic, or heartwarming content in a single click. How cool is that? Just imagine the amount of time you could save with this latest invention.
How does it work?
To use the AI copywriter, respective brands have to insert a link to a product page and click the Produce Smart Copy button for suggestions. They can adjust the length and tone with options like promotional, functional, fun, poetic or heartwarming. In a blog post, Alimama said its copywriter millions of top quality existing samples on ecommerce sites Tmall and Taobao to generate copy.
The digi firm Alimama added copywriting involves a certain degree of repetitive, low-value work that can be made more efficient” as a single product might require up to 10 versions of copy for different ad formats. For merchants, AI can take care of a portion of their copywriting needs. It significantly changes the way [copywriters] work: They will shift from thinking up copy one line at a time to choosing the best out of many machine-generated options, largely improving efficiency.
Other AI achievements by Alibaba
Apart from the implementation of AI for the copywriters, the Chinese firm has made use of it on other platforms as well. Recently, a concept store showing off Alibaba’s Fashion AI technology has been set up on the campus grounds of Hong Kong Polytechnic University. It is built around Alibaba’s e commerce platform Taobao. Users check in to the store with their mobile Taobao QR code and all the items displayed in store come with corresponding Taobao product listings. Users can add the items they would like to purchase directly to their Taobao cart.
Alibaba never fails to amaze us with its amazing innovations!
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May 24, 2025 at 2:45 am
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