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Alia Bhatt Backs Fashion Tech Startup StyleCracker

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Alia Bhatt Backs Fashion Tech Startup StyleCracker,Startup Stories,2017 Business Updates,Alia Bhatt Turns Investor in StyleCracker,Tech Startup StyleCracker,Actress Alia Bhatt Backs Fashion Tech,Bollywood Alia Bhatt invest in StyleCracker,Alia Bhatt buys stake in startup StyleCracker,Actress Alia Bhatt Fashion Tech

Alia Bhatt, Bollywood’s rising star, invested an undisclosed amount in fashion portal StyleCracker. Along with other angel investors, Ali Bhatt picked up a minority stake in the company which provides users with celebrity stylist curated products.

Run by Mumbai based Kanvas Consultancy Pvt., Ltd., StyleCracker was launched in 2013 and offers customers personalized fashion boxes curated by celebrity stylists. The startup acts as a bridge between women shoppers with designers for advice on fashion and styling trends and provides users access to a catalogue of looks. StyleCracker was founded by former investment banker Dhimaan Shah along with the former fashion editor of Vogue, Archana Walavalker.

Speaking about investing in this pre Series A round of funding, Alia Bhatt said, “I am not actively looking for investments, but Archana has been my stylist for many years and when I came to know about StyleCracker, it seemed like a very logical move.” Dhimaan Shah and Archana Walavalker will jointly own 65% stake in the company post this round of investment.

The fresh funds, according to Managing Director Dhimaan Shah, will be used to scale up the business. “We are like style advisors for our customers. We are already seeing 60% to 65% repeat business, and this fund raising will help us to scale up,” he added. The company, which currently caters to only female customers will also launch similar products for male consumers soon.

Speaking about the company Archana Walavalkar, the Creative Director, said, “StyleCracker is a platform that understands the customer, creates their unique profile and then curates a wardrobe that suits any mood or occasion.” The company also recently launched personalized fashion boxes curated by celebrity stylists. Users fill an online form mentioning their preferences and a celebrity stylist will then call them to understand their requirements to curate a box accordingly. Along with fashion boxes, the company also offers workshops on corporate styling, induction and refresher programmes, gifting and soft skills training.

In their first round of funding in 2015, StyleCracker raised $ 1 million from a bunch of high net worth individuals. The company also claims to have shipped over 50,000 boxes across 35 cities in the last four months.

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PhonePe’s PINCODE Launches 10-Minute Medicine Delivery in Cities

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PhonePe

PhonePe’s PINCODE app has launched a 24×7 online medicine delivery service in Bangalore, Mumbai, and Pune, promising delivery of both prescription and over-the-counter medicines within 10 minutes from nearby local medical shops. Unlike conventional e-pharmacies that use dark stores, PINCODE partners exclusively with neighborhood pharmacies, enabling faster deliveries and supporting local businesses in the digital economy.

Customers without prescriptions can select a “no prescription” option when ordering; a qualified doctor then provides a free teleconsultation and issues a digital prescription compliant with telemedicine guidelines, ensuring seamless access to medicines. The app offers competitive pricing by passing discounts from local pharmacies directly to customers and charges no delivery fees.

PINCODE’s hyperlocal model enhances healthcare accessibility and convenience while empowering local pharmacies, helping them remain integral to their communities and stimulating local economic growth. Launched in 2023, the app focuses on quick commerce with an emphasis on speed, reliability, and supporting local sellers.

In summary, PhonePe’s PINCODE app is transforming medicine delivery in major Indian cities by combining ultra-fast 10-minute delivery, free doctor consultations, and a hyperlocal sourcing model that benefits both consumers and neighborhood pharmacies.

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Piyush Anchliya Joins Cashfree as CFO Amid Fintech Boom

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Cashfree Payment - StartupStories

Cashfree Payments has appointed Piyush Anchliya as its new Chief Financial Officer (CFO), effective April 15, 2025. Anchliya brings over 15 years of experience in investment banking, corporate finance, strategy, and mergers and acquisitions, with senior roles at Barclays, Bandhan Group, and most recently as CFO of Bandhan AMC. He holds an MBA from IIM Ahmedabad and a B.Tech. from IIT Kharagpur.

In his new role, Anchliya will lead Cashfree’s financial strategy, optimize operations, and support the company’s next growth phase. He will report to CEO and Co-founder Akash Sinha, who highlighted Anchliya’s expertise as vital for sustainable scaling and strengthening the company’s financial foundation. Anchliya succeeds outgoing CFO Vikas Guru, who will assist during the transition.

Founded in 2015, Cashfree Payments processes over $80 billion annually for more than 800,000 businesses. The company recently raised $53 million in funding led by KRAFTON and Apis Growth Fund II and secured key RBI licenses, positioning it for accelerated growth in India’s fintech sector. Anchliya’s appointment comes at a pivotal time as Cashfree aims to expand its leadership in digital payments.

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Flipkart’s Jeyandran Venugopal Likely to Join Reliance Retail as CEO

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Jeyandran Venugopal, the outgoing Chief Product and Technology Officer of Flipkart, is set to become the CEO of Reliance Retail Ventures (RRV), the retail arm of Reliance Industries. His appointment, expected to be finalized in May after his exit from Flipkart, signals Reliance’s push to strengthen its retail business with a technology-first approach.

Venugopal brings extensive experience from leading roles at Flipkart, Myntra, Yahoo, Snapdeal, and Amazon, where he focused on scaling technology platforms and driving innovation. At Flipkart, he managed product, engineering, data science, and more, helping build robust systems and improve user experience.

His move comes as Reliance Retail undergoes transformation, including cost-cutting and a renewed focus on digital growth. Venugopal’s leadership is expected to accelerate Reliance’s ambitions in omnichannel and tech-driven retail, positioning the company for continued dominance in India’s evolving market.

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