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Akasa Air Takes Flight: A Surprising Codeshare Partnership with Etihad!

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In a strategic move that has caught the aviation industry off guard, Akasa Air has entered into a codeshare partnership with Etihad Airways. This collaboration marks a significant milestone for the young Indian carrier, as it gains access to Etihad’s extensive global network and benefits from increased visibility and passenger traffic.

Key Points of the Partnership

  • Expanded Reach: Akasa Air flights to Abu Dhabi from Ahmedabad and Bengaluru will now be available for booking on Etihad’s website, providing seamless connectivity for passengers. This allows travelers to easily plan their journeys with more options.
  • Enhanced Passenger Experience: Passengers can enjoy a smooth travel experience with features such as baggage transfer, loyalty program benefits, and other conveniences offered by both airlines. This integration aims to enhance customer satisfaction and streamline the travel process.
  • Strategic Advantage: This partnership positions Akasa Air to compete more effectively in the global aviation market and capitalize on the growing demand for air travel. By aligning with a well-established airline like Etihad, Akasa can leverage its partner’s resources and market presence.

Benefits for Both Airlines

  • Akasa Air: Gains access to Etihad’s global network, increasing its international footprint and enhancing its brand visibility. This partnership is crucial for Akasa as it seeks to establish itself in the competitive aviation landscape.
  • Etihad Airways: Secures additional feed traffic from India, strengthens its position in the Indian market, and optimizes its network. This collaboration allows Etihad to tap into Akasa’s growing domestic customer base.

Bilateral Air Services Agreement and Future Prospects

The India-Abu Dhabi Bilateral Air Services Agreement plays a crucial role in enabling this partnership. By leveraging this agreement, both airlines can maximize their operations and offer more travel options to passengers. The partnership is expected to activate in March or April 2025, coinciding with Akasa’s plans to intensify its operations at Abu Dhabi Airport.

Industry Context

The decision to develop cooperation with the Gulf carrier comes at a time when Indian carriers are divided on whether the Centre should grant more bilateral rights to West Asian countries. While some airlines advocate for developing major Indian airport hubs, Akasa Air supports a more comprehensive analysis of international route negotiations.

Future Growth Opportunities

As Akasa Air continues to grow and expand its fleet, it may explore further opportunities for codeshare partnerships and other strategic alliances to solidify its position in the aviation industry. The airline currently operates daily flights on the Mumbai-Abu Dhabi route and plans to introduce additional daily flights connecting Ahmedabad and Bengaluru to Abu Dhabi during the upcoming summer season.

Conclusion

The codeshare partnership between Akasa Air and Etihad Airways represents a significant step forward for both airlines. By enhancing connectivity and expanding their operational reach, they are well-positioned to meet the increasing demand for air travel between India and the UAE. As Akasa Air navigates its growth trajectory amidst challenges such as Boeing’s delivery delays, this partnership could play a pivotal role in shaping its future success in the competitive aviation market.

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Blissclub Raises INR 33 Crore in Fresh Funding Months After Layoffs

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Blissclub, the women-centric D2C apparel brand, has raised INR 33 crore in a Pre-Series B funding round led by Elevation Capital, with Eight Roads Ventures also participating. This funding comes just three months after the company laid off 18% of its workforce-about 21 employees from creative, sales, marketing, growth, and product teams-due to high cash burn and challenges in securing new capital.

The latest investment was made through the allotment of 16,076 compulsory convertible preference shares (CCPS) at a premium of INR 20,428 each. Elevation Capital invested INR 19 crore, securing a 24.5% stake, while Eight Roads Ventures contributed INR 14 crore, raising its stake to 15.79%. The capital will be used for working capital, capital expenditure, and general corporate purposes.

Founded in 2020 by Minu Margeret, Blissclub started as an online activewear brand for women and has since diversified its product range and established offline stores. Despite recent restructuring, the company’s revenue grew 27% to INR 86.9 crore in FY24 from INR 68.3 crore in FY23, though net losses also increased to INR 43.9 crore.

Blissclub’s successful fundraising, despite recent layoffs, underscores both the ongoing challenges and the resilience of India’s D2C startup sector in a difficult funding environment.

 

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Apple to Shift Entire US iPhone Assembly to India by 2026

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Apple is set to relocate all assembly of iPhones destined for the US market from China to India by the end of 2026, marking its biggest manufacturing shift in decades. The move is driven by escalating US-China trade tensions and steep tariffs—up to 145% on Chinese imports—making Chinese assembly increasingly costly for Apple. Although some smartphone imports are temporarily exempt, a 20% duty still applies to Chinese-made iPhones entering the US.

 

India, in contrast, offers a more favorable trade environment, with a paused 26% reciprocal tariff and ongoing negotiations for a bilateral trade deal with the US that could shield Indian exports from future levies. Apple plans to more than double its current iPhone output in India, aiming to assemble over 60 million units annually for the US market. The company already produces about 25% of its global iPhones in India, working with partners like Foxconn, Tata Electronics, and Pegatron.

 

This shift is part of Apple’s broader strategy to diversify its supply chain and reduce reliance on China amid geopolitical risks. However, the transition’s success will depend on how quickly India can scale up its manufacturing capabilities and the outcome of ongoing trade negotiations.


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PhonePe’s PINCODE Launches 10-Minute Medicine Delivery in Cities

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PhonePe’s PINCODE app has launched a 24×7 online medicine delivery service in Bangalore, Mumbai, and Pune, promising delivery of both prescription and over-the-counter medicines within 10 minutes from nearby local medical shops. Unlike conventional e-pharmacies that use dark stores, PINCODE partners exclusively with neighborhood pharmacies, enabling faster deliveries and supporting local businesses in the digital economy.

Customers without prescriptions can select a “no prescription” option when ordering; a qualified doctor then provides a free teleconsultation and issues a digital prescription compliant with telemedicine guidelines, ensuring seamless access to medicines. The app offers competitive pricing by passing discounts from local pharmacies directly to customers and charges no delivery fees.

PINCODE’s hyperlocal model enhances healthcare accessibility and convenience while empowering local pharmacies, helping them remain integral to their communities and stimulating local economic growth. Launched in 2023, the app focuses on quick commerce with an emphasis on speed, reliability, and supporting local sellers.

In summary, PhonePe’s PINCODE app is transforming medicine delivery in major Indian cities by combining ultra-fast 10-minute delivery, free doctor consultations, and a hyperlocal sourcing model that benefits both consumers and neighborhood pharmacies.

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