Binge watchers in India, here is an exciting news for you all!
After welcoming Netflix’s Indian original series, it is time to say hello to YouTube, for the same.
YouTube, the American video sharing platform plans to come up with original programming in India. This video sharing platform is already creating scripted series and various original programming for international markets! Now, YouTube is eyeing India for its latest launch. Other markets that will get to watch the programmes include France, Germany, Japan and Mexico. A senior executive on Friday said YouTube wants to draw new customers to its paid subscription service.
Recently in an interview, Susanne Daniels, YouTube’s Global Head of Original Programming, said the programming will be launched in multiple genres such as music documentaries, reality series, talk shows and scripted series. Another fascinating news for Indians is that these series will be produced in local languages and subtitled or dubbed for other markets.
YouTube already has released a handful of original shows in South Korea and one in India, a talk show in Hindi about cricket, Called “UnCricket,” the show has performed “beyond expectations” Daniels said.
When it comes to competing in the OTT platform, YouTube will be facing competitors including Netflix Inc., and Amazon.com Inc., among others! These players are already investing in local language programming, for online audiences around the world.
We are targeting markets where we believe we have a tremendous upside in potential subscribers, Daniels said.
Some of the programmings will appear on YouTube Premium, the monthly subscription service formerly called YouTube Red. Other content will be available on YouTube’s free service with advertising!
Back in 2016, YouTube debuted with its first original series on its premium service. It then went on to add programming from Hollywood stars and also released a batch of children’s shows like Fruit Ninja Frenzy Force.
However, as of now, there are no plans for releasing further original children’s programming. According to Daniels, the YouTube Kids app that eyes a younger audience will not drive subscriptions to the YouTube Premium. So, we will not be seeing any original children’s programming from YouTube, anytime soon!