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After Netflix, YouTube To Launch Original Programming In India

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Binge watchers in India, here is an exciting news for you all!

After welcoming Netflix’s Indian original series, it is time to say hello to YouTube, for the same.

YouTube, the American video sharing platform plans to come up with original programming in India. This video sharing platform is already creating scripted series and various original programming for international markets! Now, YouTube is eyeing India for its latest launch. Other markets that will get to watch the programmes include France, Germany, Japan and Mexico.  A senior executive on Friday said YouTube wants to draw new customers to its paid subscription service.

Recently in an interview, Susanne Daniels, YouTube’s Global Head of Original Programming, said the programming will be launched in multiple genres such as music documentaries, reality series, talk shows and scripted series. Another fascinating news for Indians is that these series will be produced in local languages and subtitled or dubbed for other markets.

YouTube already has released a handful of original shows in South Korea and one in India, a talk show in Hindi about cricket, Called “UnCricket,” the show has performed “beyond expectations” Daniels said.

When it comes to competing in the OTT platform, YouTube will be facing competitors including Netflix Inc., and Amazon.com Inc., among others! These players are already investing in local language programming, for online audiences around the world. 

We are targeting markets where we believe we have a tremendous upside in potential subscribers, Daniels said.

Some of the programmings will appear on YouTube Premium, the monthly subscription service formerly called YouTube Red. Other content will be available on YouTube’s free service with advertising!

Back in 2016, YouTube debuted with its first original series on its premium service. It then went on to add programming from Hollywood stars and also released a batch of children’s shows like Fruit Ninja Frenzy Force.

However, as of now, there are no plans for releasing further original children’s programming. According to Daniels, the YouTube Kids app that eyes a younger audience will not drive subscriptions to the YouTube Premium. So, we will not be seeing any original children’s programming from YouTube, anytime soon!

 

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Blissclub Raises INR 33 Crore in Fresh Funding Months After Layoffs

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Blissclub, the women-centric D2C apparel brand, has raised INR 33 crore in a Pre-Series B funding round led by Elevation Capital, with Eight Roads Ventures also participating. This funding comes just three months after the company laid off 18% of its workforce-about 21 employees from creative, sales, marketing, growth, and product teams-due to high cash burn and challenges in securing new capital.

The latest investment was made through the allotment of 16,076 compulsory convertible preference shares (CCPS) at a premium of INR 20,428 each. Elevation Capital invested INR 19 crore, securing a 24.5% stake, while Eight Roads Ventures contributed INR 14 crore, raising its stake to 15.79%. The capital will be used for working capital, capital expenditure, and general corporate purposes.

Founded in 2020 by Minu Margeret, Blissclub started as an online activewear brand for women and has since diversified its product range and established offline stores. Despite recent restructuring, the company’s revenue grew 27% to INR 86.9 crore in FY24 from INR 68.3 crore in FY23, though net losses also increased to INR 43.9 crore.

Blissclub’s successful fundraising, despite recent layoffs, underscores both the ongoing challenges and the resilience of India’s D2C startup sector in a difficult funding environment.

 

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Apple to Shift Entire US iPhone Assembly to India by 2026

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Apple is set to relocate all assembly of iPhones destined for the US market from China to India by the end of 2026, marking its biggest manufacturing shift in decades. The move is driven by escalating US-China trade tensions and steep tariffs—up to 145% on Chinese imports—making Chinese assembly increasingly costly for Apple. Although some smartphone imports are temporarily exempt, a 20% duty still applies to Chinese-made iPhones entering the US.

 

India, in contrast, offers a more favorable trade environment, with a paused 26% reciprocal tariff and ongoing negotiations for a bilateral trade deal with the US that could shield Indian exports from future levies. Apple plans to more than double its current iPhone output in India, aiming to assemble over 60 million units annually for the US market. The company already produces about 25% of its global iPhones in India, working with partners like Foxconn, Tata Electronics, and Pegatron.

 

This shift is part of Apple’s broader strategy to diversify its supply chain and reduce reliance on China amid geopolitical risks. However, the transition’s success will depend on how quickly India can scale up its manufacturing capabilities and the outcome of ongoing trade negotiations.


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PhonePe’s PINCODE Launches 10-Minute Medicine Delivery in Cities

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PhonePe’s PINCODE app has launched a 24×7 online medicine delivery service in Bangalore, Mumbai, and Pune, promising delivery of both prescription and over-the-counter medicines within 10 minutes from nearby local medical shops. Unlike conventional e-pharmacies that use dark stores, PINCODE partners exclusively with neighborhood pharmacies, enabling faster deliveries and supporting local businesses in the digital economy.

Customers without prescriptions can select a “no prescription” option when ordering; a qualified doctor then provides a free teleconsultation and issues a digital prescription compliant with telemedicine guidelines, ensuring seamless access to medicines. The app offers competitive pricing by passing discounts from local pharmacies directly to customers and charges no delivery fees.

PINCODE’s hyperlocal model enhances healthcare accessibility and convenience while empowering local pharmacies, helping them remain integral to their communities and stimulating local economic growth. Launched in 2023, the app focuses on quick commerce with an emphasis on speed, reliability, and supporting local sellers.

In summary, PhonePe’s PINCODE app is transforming medicine delivery in major Indian cities by combining ultra-fast 10-minute delivery, free doctor consultations, and a hyperlocal sourcing model that benefits both consumers and neighborhood pharmacies.

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