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After Netflix, YouTube To Launch Original Programming In India

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YouTube Launch Original Programming In India,Startup Stories,Startup Business News India,Technology Updates India,Technology News 2018,YouTube Original Content in India,Netflix Indian original Series,YouTube Eyeing India for Latest Launch,YouTube Premium,YouTube Red

Binge watchers in India, here is an exciting news for you all!

After welcoming Netflix’s Indian original series, it is time to say hello to YouTube, for the same.

YouTube, the American video sharing platform plans to come up with original programming in India. This video sharing platform is already creating scripted series and various original programming for international markets! Now, YouTube is eyeing India for its latest launch. Other markets that will get to watch the programmes include France, Germany, Japan and Mexico.  A senior executive on Friday said YouTube wants to draw new customers to its paid subscription service.

Recently in an interview, Susanne Daniels, YouTube’s Global Head of Original Programming, said the programming will be launched in multiple genres such as music documentaries, reality series, talk shows and scripted series. Another fascinating news for Indians is that these series will be produced in local languages and subtitled or dubbed for other markets.

YouTube already has released a handful of original shows in South Korea and one in India, a talk show in Hindi about cricket, Called “UnCricket,” the show has performed “beyond expectations” Daniels said.

When it comes to competing in the OTT platform, YouTube will be facing competitors including Netflix Inc., and Amazon.com Inc., among others! These players are already investing in local language programming, for online audiences around the world. 

We are targeting markets where we believe we have a tremendous upside in potential subscribers, Daniels said.

Some of the programmings will appear on YouTube Premium, the monthly subscription service formerly called YouTube Red. Other content will be available on YouTube’s free service with advertising!

Back in 2016, YouTube debuted with its first original series on its premium service. It then went on to add programming from Hollywood stars and also released a batch of children’s shows like Fruit Ninja Frenzy Force.

However, as of now, there are no plans for releasing further original children’s programming. According to Daniels, the YouTube Kids app that eyes a younger audience will not drive subscriptions to the YouTube Premium. So, we will not be seeing any original children’s programming from YouTube, anytime soon!

 

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How a Golden Retriever Became the Heart and Soul of a Hyderabad Startup’s Workplace

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Golden Retriever in workplace

Hyderabad-based startup Harvesting Robotics has won hearts online by appointing a golden retriever named Denver as its Chief Happiness Officer (CHO). Denver, introduced by co-founder Rahul Arepaka in a viral LinkedIn post, has quickly become the star of the office, spreading joy and boosting morale among employees. The company is now officially pet-friendly, a move Arepaka calls their “best decision.”

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Info Edge Shareholders Approve ₹1,000 Crore Investment in New Venture Fund

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Info Edge

Info Edge (India) Ltd shareholders have overwhelmingly approved an investment of up to ₹1,000 crore in the company’s third venture capital fund, Info Edge Ventures Fund III. The proposal received near-unanimous backing, with 99.9995% of valid votes in favor out of 1,274 participants.

Smartweb Internet Services Ltd, a wholly owned Info Edge subsidiary, will act as sponsor and investment manager for the new fund. This move strengthens Info Edge’s commitment to backing early-stage startups and expanding its footprint in India’s venture capital landscape.

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PayU Gets Final RBI Nod to Operate as Payment Aggregator Ahead of 2025 IPO

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PayU

PayU India, owned by Prosus, has received final approval from the Reserve Bank of India (RBI) to operate as an online payment aggregator, a year after getting in-principle approval in April 2024. This authorization allows PayU to onboard new merchants and offer digital payment solutions, joining other major players like Razorpay, CCAvenue, and BillDesk.

The RBI’s nod comes as PayU prepares for its planned IPO in the second half of 2025, following a delay from its original 2024 timeline due to market conditions. The company, which serves over 450,000 merchants, reported $319 million in revenue from its core payments and credit business in the first half of FY25.

PayU stated that the approval will help it build a resilient, compliant, and innovation-driven institution, supporting merchants of all sizes and advancing the Digital India vision. The company has also strengthened its risk management and expanded its presence in real-time payments through a strategic stake in Mindgate Solutions.

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