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After Netflix, YouTube To Launch Original Programming In India

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YouTube Launch Original Programming In India,Startup Stories,Startup Business News India,Technology Updates India,Technology News 2018,YouTube Original Content in India,Netflix Indian original Series,YouTube Eyeing India for Latest Launch,YouTube Premium,YouTube Red

Binge watchers in India, here is an exciting news for you all!

After welcoming Netflix’s Indian original series, it is time to say hello to YouTube, for the same.

YouTube, the American video sharing platform plans to come up with original programming in India. This video sharing platform is already creating scripted series and various original programming for international markets! Now, YouTube is eyeing India for its latest launch. Other markets that will get to watch the programmes include France, Germany, Japan and Mexico.  A senior executive on Friday said YouTube wants to draw new customers to its paid subscription service.

Recently in an interview, Susanne Daniels, YouTube’s Global Head of Original Programming, said the programming will be launched in multiple genres such as music documentaries, reality series, talk shows and scripted series. Another fascinating news for Indians is that these series will be produced in local languages and subtitled or dubbed for other markets.

YouTube already has released a handful of original shows in South Korea and one in India, a talk show in Hindi about cricket, Called “UnCricket,” the show has performed “beyond expectations” Daniels said.

When it comes to competing in the OTT platform, YouTube will be facing competitors including Netflix Inc., and Amazon.com Inc., among others! These players are already investing in local language programming, for online audiences around the world. 

We are targeting markets where we believe we have a tremendous upside in potential subscribers, Daniels said.

Some of the programmings will appear on YouTube Premium, the monthly subscription service formerly called YouTube Red. Other content will be available on YouTube’s free service with advertising!

Back in 2016, YouTube debuted with its first original series on its premium service. It then went on to add programming from Hollywood stars and also released a batch of children’s shows like Fruit Ninja Frenzy Force.

However, as of now, there are no plans for releasing further original children’s programming. According to Daniels, the YouTube Kids app that eyes a younger audience will not drive subscriptions to the YouTube Premium. So, we will not be seeing any original children’s programming from YouTube, anytime soon!

 

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Zoho Pay Debuts as India’s New UPI Challenger, Taking on PhonePe, Paytm, and Google Pay

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Zoho Payment

Zoho Corporation has expanded its fintech portfolio with the launch of Zoho Pay, a UPI-based payments app built to challenge India’s top digital payment giants such as PhonePe, Paytm, and Google Pay. The new app supports peer-to-peer transfers, bill payments, QR-based transactions, and merchant settlements in a streamlined interface. Available as both a standalone app and an integrated feature inside Zoho’s privacy-driven messenger Arattai, Zoho Pay enables users to handle chats and payments in one platform, emphasizing data privacy and Made-in-India innovation.​

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In the competitive digital payments market, Zoho Pay differentiates itself through its tight business software integration with apps like Zoho Books, Zoho Payroll, and Zoho Commerce, offering small businesses unified access to payments, billing, and accounting. The company is also expanding its reach with POS devices for merchants featuring UPI QR, card payments, and instant reconciliation tools. With founder Sridhar Vembu’s vision of a ‘Chat + Pay’ ecosystem, Zoho Pay reflects a bold step toward redefining India’s fintech scene with a secure, ad-free, and locally developed alternative to global payment platforms.

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Meta Expands AI-Powered Reels Translation to Hindi and Portuguese, Enhancing Global Creator Reach

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Meta has expanded its AI-powered translation feature for Reels to include Hindi and Portuguese, joining English and Spanish in empowering creators to reach a broader global audience on Instagram and Facebook. Originally launched in August 2025 with support for English and Spanish, this update now allows creators to seamlessly translate and dub their short videos, breaking language barriers across some of the largest Reels markets worldwide. The AI technology mimics the creator’s voice tone and even offers lip-syncing to ensure the translated videos feel natural and engaging for viewers.​

This enhancement is especially significant for India, the largest market for Facebook and Instagram, where over 600 million people speak Hindi. Content creators who are not fluent in Hindi can now easily access this vast audience, increasing their reach and engagement across diverse linguistic groups. To maintain transparency, all translated Reels are clearly labeled with “Translated with Meta AI,” and viewers can choose to switch translations on or off based on their preference.​

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Dunzo’s Collapse: Reliance’s ₹1,645 Crore Loss Signals Challenges in India’s Hyperlocal Delivery Market

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Startup Stories

Reliance Industries has officially written off its $200 million investment in Dunzo, a once promising quick-commerce startup in India. Despite high-profile backing and the potential to disrupt the hyperlocal delivery sector, Dunzo faced insurmountable challenges including high operational costs, unsustainable cash burn, and stiff competition from larger players like Zepto and Blinkit. Reliance’s decision follows Dunzo’s operational suspension, leadership exits, and failed attempts at securing additional funding or acquisition partners, ultimately resulting in the company’s digital platforms going offline in early 2025.​

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Reliance’s write-off sends a strong message to India’s startup ecosystem about the risks inherent in quick-commerce and hyperlocal delivery models. Investors are increasingly focused on sustainable growth, disciplined scaling, and profitability. For Reliance, lessons from Dunzo’s collapse are shaping future e-commerce strategies, driving greater emphasis on operational efficiency and prudent financial planning in an intensely competitive market.

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