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After Netflix, YouTube To Launch Original Programming In India

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Binge watchers in India, here is an exciting news for you all!

After welcoming Netflix’s Indian original series, it is time to say hello to YouTube, for the same.

YouTube, the American video sharing platform plans to come up with original programming in India. This video sharing platform is already creating scripted series and various original programming for international markets! Now, YouTube is eyeing India for its latest launch. Other markets that will get to watch the programmes include France, Germany, Japan and Mexico.  A senior executive on Friday said YouTube wants to draw new customers to its paid subscription service.

Recently in an interview, Susanne Daniels, YouTube’s Global Head of Original Programming, said the programming will be launched in multiple genres such as music documentaries, reality series, talk shows and scripted series. Another fascinating news for Indians is that these series will be produced in local languages and subtitled or dubbed for other markets.

YouTube already has released a handful of original shows in South Korea and one in India, a talk show in Hindi about cricket, Called “UnCricket,” the show has performed “beyond expectations” Daniels said.

When it comes to competing in the OTT platform, YouTube will be facing competitors including Netflix Inc., and Amazon.com Inc., among others! These players are already investing in local language programming, for online audiences around the world. 

We are targeting markets where we believe we have a tremendous upside in potential subscribers, Daniels said.

Some of the programmings will appear on YouTube Premium, the monthly subscription service formerly called YouTube Red. Other content will be available on YouTube’s free service with advertising!

Back in 2016, YouTube debuted with its first original series on its premium service. It then went on to add programming from Hollywood stars and also released a batch of children’s shows like Fruit Ninja Frenzy Force.

However, as of now, there are no plans for releasing further original children’s programming. According to Daniels, the YouTube Kids app that eyes a younger audience will not drive subscriptions to the YouTube Premium. So, we will not be seeing any original children’s programming from YouTube, anytime soon!

 

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PayU Gets Final RBI Nod to Operate as Payment Aggregator Ahead of 2025 IPO

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PayU India, owned by Prosus, has received final approval from the Reserve Bank of India (RBI) to operate as an online payment aggregator, a year after getting in-principle approval in April 2024. This authorization allows PayU to onboard new merchants and offer digital payment solutions, joining other major players like Razorpay, CCAvenue, and BillDesk.

The RBI’s nod comes as PayU prepares for its planned IPO in the second half of 2025, following a delay from its original 2024 timeline due to market conditions. The company, which serves over 450,000 merchants, reported $319 million in revenue from its core payments and credit business in the first half of FY25.

PayU stated that the approval will help it build a resilient, compliant, and innovation-driven institution, supporting merchants of all sizes and advancing the Digital India vision. The company has also strengthened its risk management and expanded its presence in real-time payments through a strategic stake in Mindgate Solutions.

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Google’s Iconic ‘G’ Logo Gets First Update in 10 Years

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Google has refreshed its iconic ‘G’ logo for the first time in nearly 10 years, replacing the familiar solid blocks of red, yellow, green, and blue with a smooth, vibrant gradient that blends these colors seamlessly. This subtle update gives the logo a softer, more fluid, and modern appearance, aligning with Google’s evolving digital identity and current design trends.

The new gradient transitions smoothly from red to yellow, yellow to green, and green to blue, making the logo more visually appealing and adaptable across various devices, especially on mobile platforms. This redesign also reflects Google’s growing emphasis on artificial intelligence, echoing the gradient style used in the branding of Google Gemini, the company’s AI-generative assistant.

The updated ‘G’ logo has started rolling out on iOS through the Google Search app and on some Android devices, particularly Pixel phones running the Google app beta version 16.18. However, most other platforms, including the web and non-Pixel Android devices, still display the classic solid-color logo. A wider rollout is expected in the coming weeks.

So far, Google’s main wordmark and other product logos like Chrome, Maps, and Gmail remain unchanged. Given the shift toward gradient designs and AI-inspired visuals, similar updates to other Google icons may follow in the future.

In summary, this first major update to the ‘G’ logo since 2015 signals a subtle but meaningful shift in Google’s branding strategy, blending tradition with innovation as the company deepens its focus on AI and modern design aesthetics.

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Ixigo Halts Bookings for Flights and Hotels to Turkey, China

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Indian online travel platform ixigo has suspended all flight and hotel bookings to Turkey, China, and Azerbaijan in response to these countries expressing support for Pakistan after India’s military strikes-dubbed ‘Operation Sindoor’-against terror bases in Pakistan and Pakistan-Occupied Kashmir. The move, announced by CEO Aloke Bajpai on X, was described as an act of solidarity with India during heightened diplomatic tensions following the Pahalgam terror attack.

ixigo’s decision aligns with similar actions by other Indian travel companies, including EaseMyTrip and Cox & Kings, which have also restricted travel services to Turkey, China, and Azerbaijan. The suspensions come amid widespread calls for boycotts after these countries condemned India’s military response and backed Pakistan.

The travel industry’s collective response underscores how geopolitical developments are influencing business decisions, with Indian companies emphasizing national interests and unity in the face of international criticism

 

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