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Top 5 Social Media Trends For 2019
Social media is growing and if you are a brand, your online game needs to be strong and on point. If there’s one thing this past year taught us, it is that the world is moving toward making a strong mark by growing their online presence. Despite the major tryst Facebook had with the law and its other social disasters, social media is still being used all over the world for marketing. Here’s taking a look at the top five social media trends for 2019!
1. Improving the trust factor
With everyone now having a strong online presence, it has become exceedingly important to have a strong and trustworthy online presence. While Facebook faced major issues post the Cambridge Analytica issue, Twitter had its fair share of problems when it came to the large number of bots crawling all over the site. The one thing the last year taught us was to be more credible when it comes to the kind of content you put out in the world. As a brand, here are some ways through which you can rebuild your brand’s trust factor online:
- Use socially relevant hashtags: Not only does this help in bringing your content together, but it also helps in creating buzz around your brand. Furthermore, this shows you have put enough thought into the process and are using words which are more than just product based hashtags.
- Use specific hashtags to take part in or run chats related to your brands: This technique helps in bringing together like minded people and engaging in conversations, which rather than just talking about the brand, can be centered around the customer’s interests!
- Start using influencers: One of the key takeaways from 2018 is, micro influencers play a large role in rebuilding your brand’s trust factor. Micro influencers improve the quality of your brand’s work and help your brand get the identity it needs. Influencers present on platforms like Instagram help in giving your brand the reach it needs. An interesting tip here is to note that influencers are far more cheaper than other forms of advertising.
2. Create story friendly content
When Snapchat introduced the Stories feature, little did the founders know it would become a phenomenon! Further, when Instagram integrated the feature on to its app, the feature exploded. One of the primary reasons stories became such a huge success is that they increase the interaction between the brand and the users. If you are a verified business page with more than 10,000 followers, you can add the ‘Swipe Up’ feature as well! The more interactive and relatable your content, the more number of people you can reach.
3. Live streaming
Live streaming is definitely a trend which is not going to die any time soon. One of the advantages of live streaming is that it helps you post videos as is, without creating brand new videos from scratch. The fact that live streaming is still such an important and growing trend is because of one simple reason: the more you personalize your audience’s experience, the more the people will react.
4. Send messages for the right connection
Major messaging services like WhatsApp, Facebook Messenger, Skype and WeChat all have 5 million users on a daily basis. This is more than the user base of all the major social networking sites put together, thereby propelling the messenger service system to the top in terms of communication. An important point to note here is, when you do communicate with people through messages, make sure you send out only relevant information and not just fluff pieces of news! Enable Facebook plugin ads for your business pages, add plugins to your website and make sure your bots are immediately responsive!
5. LinkedIn dynamic ads
According to the market studies of 2018, 66 % B2B businesses used paid promotions for content distribution, while 80 % used paid promotions for targeting new audiences. A key takeaway from this is to learn that impersonal and mass produced advertisements have the opposite effect on your audience. That is why LinkedIn’s new ad feature, Dynamic Ads, is so important! Through this feature, users can personalize paid content and also ensure the communication is authentic and real. One of the major advantages of this feature is also that it helps in building your brand’s trust factor as well!
With so many trends being carried forward into the next year, 2019 is going to be quite an exciting one for social media. If you think we missed out on any other trends, comment and let us know!
WhatsApp has rolled out a new “Member Tags” feature designed to make group management simpler and more organized. The update allows users to add short text labels next to their names in group chats such as Admin, Manager, Designer, or Coordinator helping others instantly identify roles and responsibilities. This feature is especially useful for large communities, workplaces, and project-based groups where multiple participants collaborate regularly.
With WhatsApp Member Tags, group members can customize labels that appear beside their names and within the participants list, providing better clarity during group conversations. The introduction of tags aims to cut down confusion in busy chats, making it easier to know who handles what. The feature is already rolling out for iOS users and is expected to reach Android devices soon as part of WhatsApp’s gradual global rollout. Users can add tags by simply going to the group info section, tapping their own name, and selecting “Add Member Tag.”
This update also benefits brands, creators, and businesses that rely on WhatsApp for communication and engagement. From marking support staff with titles like “Customer Support” or “Sales” to identifying moderators and event organizers in community groups, the feature brings a layer of professionalism to WhatsApp’s familiar interface. By enhancing group communication dynamics, the Member Tags feature strengthens WhatsApp’s position as one of the most efficient and business-friendly messaging platforms available today.
Google has introduced a new AI-powered feature for its Files by Google app, allowing users to easily interact with PDF documents. The “Ask about this PDF” feature, powered by Gemini, enables users to ask questions about the document’s content directly within the app.
How it Works
Access
The feature is available in the updated Files by Google app (version 16.0.5 and above). Users can download the latest version from the Google Play Store to access this functionality.
Functionality
Users can simply tap the “Ask about this PDF” button while viewing a document. This prompts the app to allow users to ask questions regarding the PDF content, such as:
- Summaries of sections
- Clarifications on specific paragraphs
- Details about tables and charts
AI Interaction
The app leverages the power of Gemini AI to provide accurate and informative answers based on the content of the PDF. This interaction enhances user engagement by making it easier to extract relevant information without manually scrolling through lengthy documents.
User-Friendly Experience
AI-generated responses are displayed as an overlay, enabling users to view both the original PDF and the AI-generated answers simultaneously. This feature streamlines the process of obtaining information from PDFs, making it particularly useful for students and professionals who frequently work with such documents.
Availability
Gemini Advanced Required
The “Ask about this PDF” feature is currently exclusive to users of Gemini Advanced, a subscription service that provides enhanced capabilities of Google’s AI tools.
Limited to Files by Google
At present, this feature is available only within the Files by Google app. However, there are expectations that similar functionalities may be integrated into other Google applications in the future, such as Google Drive.
Future Outlook
This new feature demonstrates Google’s commitment to integrating AI seamlessly into its products and services. By enhancing the user experience with innovative tools like “Ask about this PDF,” Google aims to improve productivity and accessibility for its users.
Expansion Plans
Given the positive reception of this feature, it is likely that Google will explore expanding Gemini’s capabilities across other platforms and applications, potentially offering similar functionalities for various document types and formats.
Conclusion
Google’s introduction of the “Ask about this PDF” feature in its Files by Google app marks a significant advancement in how users interact with digital documents. By leveraging Gemini AI, Google is not only enhancing productivity but also making information retrieval more efficient and user-friendly. As AI continues to evolve, features like these are expected to play a crucial role in transforming digital workflows across various sectors.
WhatsApp is revolutionizing how users handle voice messages with the introduction of its new Voice Note Transcription feature. Designed to cater to diverse user needs, this update ensures that you never miss out on voice messages, even in situations where listening isn’t an option—be it a noisy environment, an important meeting, or simply when audio isn’t convenient.
What Is Voice Note Transcription?
The Voice Note Transcription feature converts voice messages into text, allowing users to read the content instead of listening. This thoughtful solution addresses scenarios where audio playback may not be practical. With this addition, WhatsApp enhances communication efficiency, helping users stay connected regardless of their circumstances.
How Does It Work?
Using the transcription feature is straightforward:
- Enable the Feature: Navigate to Settings > Chats > Voice Message Transcripts to enable or disable the feature and select your preferred transcription language.
- Transcribing a Voice Note: Once activated, long-press the voice message you’ve received and tap ‘Transcribe’. The app will instantly generate a text version of the audio message for you to read at your convenience.
This process is handled entirely on your device, ensuring that the voice messages remain private. Neither WhatsApp nor external servers have access to the content, maintaining the platform’s commitment to privacy.
Privacy and Security
In line with WhatsApp’s dedication to user security, the transcription process is executed locally on the device. This ensures that your voice messages are never sent to external servers, and even WhatsApp itself cannot access them. By integrating this feature while preserving its robust end-to-end encryption, WhatsApp continues to prioritize user trust.
Key Privacy Features
- Local Processing: Transcripts are generated entirely on-device, ensuring that no one else—not even WhatsApp—can access your personal messages.
- End-to-End Encryption: The feature maintains WhatsApp’s strong privacy standards, ensuring that only the sender and recipient can access their voice messages.
Global Rollout and Language Support
The Voice Note Transcription feature is rolling out globally over the coming weeks. Initially, it supports selected languages such as English, Spanish, Portuguese, Russian, and Hindi. WhatsApp has confirmed plans to expand its language offerings soon, ensuring wider accessibility for users worldwide.
Why This Feature is a Game-Changer
This new addition addresses a common pain point for WhatsApp users: handling voice messages when audio playback isn’t feasible. Whether you’re in a crowded space, attending a quiet event, or dealing with a lengthy voice note, the transcription feature provides a convenient alternative.
Benefits of Voice Note Transcription
- Multitasking Convenience: Users can skim through voice messages while juggling other responsibilities without needing headphones.
- Accessibility Improvement: The feature enhances accessibility for individuals with hearing impairments or those who prefer text-based communication over audio.
- Enhanced Communication: Merging the personal touch of voice communication with the convenience of text allows for more flexible interactions.
Conclusion
By introducing the Voice Note Transcription feature, WhatsApp continues to innovate and enhance its platform. This tool exemplifies how technology can adapt to diverse user needs while maintaining security and privacy. Keep an eye on your app settings—this feature is rolling out soon and is set to make staying connected easier than ever. As WhatsApp expands its capabilities, users can look forward to a more personalized and efficient messaging experience that caters to their evolving communication preferences.
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