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Alia Bhatt Backs Fashion Tech Startup StyleCracker
Alia Bhatt, Bollywood’s rising star, invested an undisclosed amount in fashion portal StyleCracker. Along with other angel investors, Ali Bhatt picked up a minority stake in the company which provides users with celebrity stylist curated products.

Run by Mumbai based Kanvas Consultancy Pvt., Ltd., StyleCracker was launched in 2013 and offers customers personalized fashion boxes curated by celebrity stylists. The startup acts as a bridge between women shoppers with designers for advice on fashion and styling trends and provides users access to a catalogue of looks. StyleCracker was founded by former investment banker Dhimaan Shah along with the former fashion editor of Vogue, Archana Walavalker.
Speaking about investing in this pre Series A round of funding, Alia Bhatt said, “I am not actively looking for investments, but Archana has been my stylist for many years and when I came to know about StyleCracker, it seemed like a very logical move.” Dhimaan Shah and Archana Walavalker will jointly own 65% stake in the company post this round of investment.
The fresh funds, according to Managing Director Dhimaan Shah, will be used to scale up the business. “We are like style advisors for our customers. We are already seeing 60% to 65% repeat business, and this fund raising will help us to scale up,” he added. The company, which currently caters to only female customers will also launch similar products for male consumers soon.
Speaking about the company Archana Walavalkar, the Creative Director, said, “StyleCracker is a platform that understands the customer, creates their unique profile and then curates a wardrobe that suits any mood or occasion.” The company also recently launched personalized fashion boxes curated by celebrity stylists. Users fill an online form mentioning their preferences and a celebrity stylist will then call them to understand their requirements to curate a box accordingly. Along with fashion boxes, the company also offers workshops on corporate styling, induction and refresher programmes, gifting and soft skills training.
In their first round of funding in 2015, StyleCracker raised $ 1 million from a bunch of high net worth individuals. The company also claims to have shipped over 50,000 boxes across 35 cities in the last four months.
Latest News
₹290 Crore Boost: Rozana’s Series B Funding Scales Rural Retail Network Nationwide
Rozana, India’s leading rural retail platform, has secured ₹290 crore ($35 million) in a Series B funding round led by Bertelsmann India Investments (BII), with participation from Omidyar Network India, Vivid Capital, and Tana Investment Holding. This Rozana funding brings its total capital to over ₹500 crore, fueling hyperlocal expansion in underserved rural markets. Founded in 2021 by brothers Prashant and Prateek Chauhan, the startup’s phygital model blends micro-stores, app-based ordering, and last-mile delivery to connect 5 million+ users in 12 states with brands like ITC and HUL.
The ₹290 crore investment will supercharge Rozana’s rural omnichannel retail strategy, targeting 5x growth in 18 months. Plans include adding 5,000 micro-stores in Uttar Pradesh, Bihar, and Rajasthan; AI-powered inventory tech; and new categories like groceries and electronics. By empowering 20,000+ rural micro-entrepreneurs, Rozana taps into India’s $700 billion rural retail boom, where smartphone penetration and UPI drive 12% annual growth.
This Rozana Series B milestone positions it as a frontrunner against rivals like Ninjacart, eyeing unicorn status by 2028 amid ONDC tailwinds. CEO Prashant Chauhan emphasized, “We’re building rural prosperity through accessible premium brands.” For more on Rozana funding news and rural retail trends, stay updated on India’s startup ecosystem.
Latest News
Peak XV New Funds: $1.3B Commitment for India Startup Surge 2026
Peak XV Partners has launched three new funds totaling $1.3 billion, targeting India’s booming startup ecosystem. The lineup features the $600M Surge fund (8th edition) for early-stage ventures, a $300M Growth Fund for Series B+ scaling, and a $400M Acceleration Fund for rapid portfolio expansion. This commitment arrives as India’s VC inflows rebound, with AI and fintech leading 2026 trends.
These funds build on Peak XV’s legacy of backing unicorns like Zomato and Pine Labs, offering founders capital plus strategic guidance amid post-winter recovery. Early-stage deals surged 20% last year per Tracxn, positioning Peak XV to fuel the next wave of innovation in SaaS, climate tech, and consumer plays.
For startups eyeing Peak XV new funds or Surge fund 2026 applications, this signals prime opportunities. Investors and marketers should watch for deployment updates India remains a global VC hotspot.
Latest News
D2C Brand Neeman’s Raises $4 Million for Tier 2/3 Store Expansion & Eco-Friendly Shoes
Hyderabad, January 13, 2026 Neeman’s, India’s leading D2C footwear brand famed for sustainable shoes and patented PIXLL® technology, has raised $4 million from existing investors. This funding boosts its cumulative capital past $10 million since 2015, with a post-money valuation nearing $50 million. CEO Vijay Chahoria emphasized offline retail as the “next frontier,” planning 50+ new stores in Tier 2/3 cities like Jaipur and Lucknow to blend eco-friendly innovation with hands-on customer experiences.
In India’s booming D2C ecosystem where footwear sales hit ₹1.2 lakh crore in 2025 Neeman’s targets hybrid retail amid high online CAC and 25-30% returns. Backed by vegan, machine-washable shoes priced ₹2,000-4,000, the brand leverages PIXLL® (5x more breathable than leather) for carbon-neutral comfort. Recent 5x revenue growth to ₹100 crore ARR, 1M+ pairs sold via Myntra and stores, and awards at India D2C Summit 2025 position it ahead of rivals like Paaduks.
Neeman’s offline expansion India eyes the $15B sustainable footwear market by 2028, fueled by PLI schemes, Gen Z’s 70% eco-preference (Nielsen), and Southeast Asia exports. Challenges like real estate costs are offset by data-driven inventory and omnichannel QR tech. Watch for Q1 2026 launches in Hyderabad and Bengaluru redefining D2C success through authentic, “Wear the Change” branding.

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