Alia Bhatt, Bollywood’s rising star, invested an undisclosed amount in fashion portal StyleCracker. Along with other angel investors, Ali Bhatt picked up a minority stake in the company which provides users with celebrity stylist curated products.
Run by Mumbai based Kanvas Consultancy Pvt., Ltd., StyleCracker was launched in 2013 and offers customers personalized fashion boxes curated by celebrity stylists. The startup acts as a bridge between women shoppers with designers for advice on fashion and styling trends and provides users access to a catalogue of looks. StyleCracker was founded by former investment banker Dhimaan Shah along with the former fashion editor of Vogue, Archana Walavalker.
Speaking about investing in this pre Series A round of funding, Alia Bhatt said, “I am not actively looking for investments, but Archana has been my stylist for many years and when I came to know about StyleCracker, it seemed like a very logical move.” Dhimaan Shah and Archana Walavalker will jointly own 65% stake in the company post this round of investment.
The fresh funds, according to Managing Director Dhimaan Shah, will be used to scale up the business. “We are like style advisors for our customers. We are already seeing 60% to 65% repeat business, and this fund raising will help us to scale up,” he added. The company, which currently caters to only female customers will also launch similar products for male consumers soon.
Speaking about the company Archana Walavalkar, the Creative Director, said, “StyleCracker is a platform that understands the customer, creates their unique profile and then curates a wardrobe that suits any mood or occasion.” The company also recently launched personalized fashion boxes curated by celebrity stylists. Users fill an online form mentioning their preferences and a celebrity stylist will then call them to understand their requirements to curate a box accordingly. Along with fashion boxes, the company also offers workshops on corporate styling, induction and refresher programmes, gifting and soft skills training.
In their first round of funding in 2015, StyleCracker raised $ 1 million from a bunch of high net worth individuals. The company also claims to have shipped over 50,000 boxes across 35 cities in the last four months.
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Meta has expanded its AI-powered translation feature for Reels to include Hindi and Portuguese, joining English and Spanish in empowering creators to reach a broader global audience on Instagram and Facebook. Originally launched in August 2025 with support for English and Spanish, this update now allows creators to seamlessly translate and dub their short videos, breaking language barriers across some of the largest Reels markets worldwide. The AI technology mimics the creator’s voice tone and even offers lip-syncing to ensure the translated videos feel natural and engaging for viewers.
This enhancement is especially significant for India, the largest market for Facebook and Instagram, where over 600 million people speak Hindi. Content creators who are not fluent in Hindi can now easily access this vast audience, increasing their reach and engagement across diverse linguistic groups. To maintain transparency, all translated Reels are clearly labeled with “Translated with Meta AI,” and viewers can choose to switch translations on or off based on their preference.
In addition to voice dubbing, Meta is developing features to translate captions and text stickers on Reels, making content more accessible even without sound. These AI translation tools are available free for eligible public Instagram accounts and Facebook creator profiles with over 1,000 followers. This innovation reinforces Meta’s commitment to fostering cross-cultural content sharing and enhancing creators’ ability to connect with audiences around the world through short-form videos.
Reliance Industries has officially written off its $200 million investment in Dunzo, a once promising quick-commerce startup in India. Despite high-profile backing and the potential to disrupt the hyperlocal delivery sector, Dunzo faced insurmountable challenges including high operational costs, unsustainable cash burn, and stiff competition from larger players like Zepto and Blinkit. Reliance’s decision follows Dunzo’s operational suspension, leadership exits, and failed attempts at securing additional funding or acquisition partners, ultimately resulting in the company’s digital platforms going offline in early 2025.
The downfall of Dunzo was accelerated by its inability to maintain a healthy balance between rapid expansion and revenue growth, with losses in FY23 reaching an alarming ₹1,800 crore. With monthly expenses crossing ₹100 crore and mounting pressure to scale, Dunzo resorted to layoffs and delayed payments before shutting down most services outside Bengaluru. Reliance’s significant stake, initially seen as a strategic advantage, ended up limiting the startup’s flexibility in making independent decisions during its final months.
Reliance’s write-off sends a strong message to India’s startup ecosystem about the risks inherent in quick-commerce and hyperlocal delivery models. Investors are increasingly focused on sustainable growth, disciplined scaling, and profitability. For Reliance, lessons from Dunzo’s collapse are shaping future e-commerce strategies, driving greater emphasis on operational efficiency and prudent financial planning in an intensely competitive market.
Zoho Arattai messenger has rapidly gained popularity in India by offering features tailored specifically for Indian users, setting itself apart from global competitors like WhatsApp. Arattai delivers exceptional regional language support, intuitive low-bandwidth messaging, and a lightweight interface, making it especially accessible to rural communities and users on lower-end smartphones. This focus on localization and inclusivity gives Arattai a significant edge in the Indian market, ensuring seamless communication even in remote areas.
Beyond usability, Arattai places a strong emphasis on user privacy and data sovereignty. The app stores all user data within India and follows a strict no-ads, no data-selling policy, which guarantees that personal information remains secure and uncompromised. While WhatsApp does provide robust end-to-end encryption, its global servers and Meta-owned data monetization model have raised concerns among privacy-conscious users. Arattai’s transparent approach makes it a trusted and attractive alternative for those who value privacy and wish to avoid intrusive advertisements or AI profiling.
Unique features such as integrated meetings, TV compatibility, and advanced mentions functionality further establish Arattai’s position as a well-rounded and future-ready messaging app. These India-first innovations, combined with Arattai’s ad-free philosophy, clean interface, and powerful optimizations for local contexts, make it the preferred messaging solution for those seeking a modern, secure, and regionally relevant alternative to WhatsApp.
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