Fractal, a leading SaaS unicorn, has announced a strategic investment of $20 million in Asper.ai, an AI-driven platform focused on the consumer goods and manufacturing sectors. This funding, revealed on March 19, 2025, aims to accelerate Asper’s growth by enhancing product development and expanding its enterprise customer base.

Investment Highlights

Pranay Agrawal, Co-Founder and CEO of Fractal, expressed excitement about the partnership, noting Asper’s impressive growth over the past three years. He stated that this investment will unlock new opportunities for enterprise customers and drive further innovation within Asper.

Asper.ai’s Objectives

Mohit Agarwal, Co-Founder and CEO of Asper.ai, emphasized the need for consumer goods leaders to have a strategic ally that can adapt to their operations and transform data into actionable insights. The investment will support Asper in building its autonomous growth AI platform and attracting top talent.

Future Plans

Anuj Kaushik, Co-Founder and Chief Commercial Officer of Asper.ai, highlighted the positive market response to their offerings. With Fractal’s investment, Asper.ai plans to enhance its AI capabilities across key areas like demand forecasting and revenue growth management.

Conclusion

Fractal’s $20 million investment marks a significant step in advancing AI solutions within the consumer goods sector. The collaboration between Fractal and Asper.ai is set to redefine how businesses leverage AI for growth and efficiency in a competitive landscape.

With a networth of more than $ 80 billion, Warren Buffet is arguably one among the greatest businessmen and investors of all time but more importantly, he is one of the best teachers  on investing. Time and again, in his interviews and annual reports, he offers invaluable lessons on investing that helped him become a billionaire. Here is a list of the best lessons from Warren Buffett that you can use to reach your financial goals .

1) Invest in yourself first

Warren Buffett once said, “The most important investment you can make is in yourself” and we could not agree more.  Why is that, in life, we invest in everything else but ourselves? This is one such investment which involves zero risk and 100% returns.  Taking up a class to learn a skill, getting a gym subscription, eating the right kind of food and buying books to improve your personality are all the different things you can do to invest in yourself.  Realize your full potential and constantly thrive to become a better version of yourself.

2) Invest in what you understand best

Buffett constantly emphasizes the importance of having an area of expertise and operating within that area.  Especially, when you are just starting off as an investor. You should have a clearly defined business model, investment style and an area of expertise and invest only within that area.  Yes, you should constantly learn and try to expand your circle of compentence but until then you should not invest in an area where you are not skilled.  For instance, Cryptocurrency is an investment platform that became popular in recent years.  Every other person you meet talks about investing in it. If that is not a platform you understand, then you should steer clear of it and instead invest in something which you understand better, like stocks.

3) Understand the qualities of a good company

Buffett’s list of essential characteristics to invest in a company is surprisingly small.  He would prefer a company that is easy to understand, with good long term prospects, a consistent operating history, high return on equity, high margins and a solid management team.  Every company has factors which are knowable, unknowable, important and unimportant. Buffett recommends investing in businesses whose important factors are knowable. If you are looking for long term investments, it is important to be able to predict what the company  would look like in 5 or 10 years hence and understandable businesses should be preferred.

4) Educate yourself well

Everyone should be an investor, but not everyone can choose investments on their own.  To be a successful investor, it takes years of study to master the essential skills for stock picking and then a few more years to learn how to successfully apply those skills.  Warren Buffett read every book about investment in his local library by the time he was 11 years old. If you are not constantly willing to learn and upgrade your skills, it is very unlikely that you  would be successful as an investor.

5) Be patient

“Get rich fast” is the mantra most modern investors use while making investments.   According to Buffet, the right mentality for investment is “get rich slowly and steadily.”  Great investment opportunities are rare and one should have ample amount of patience to wait for the right one.  Investors who can not wait to reach their financial goals focus on short term goals and quarterly achievements. This attitude, encourages them to sell what underperformed and buy what overperformed in the market.  This is an extremely risky process which usually does not work and what is more, you may find yourself in a pool of debt by the end of the year. Therefore, Buffett advises investors to focus on long term returns and be patient enough to wait for the right opportunities as it is dangerous to try to outperform the market in the short term.

To succeed as an investor in life, you need the right kind of knowledge and skills.  To master these skills, countless hours, hard work and perseverance are required. Most importantly, to be able to put in the hard work requires passion.

Comment below and let us know which of these lessons inspires you the most.

If you own a startup, one of the few important things in the startup game is to pitch to your investors and close the sale with success. To help you understand how to approach investors and close the deal without too much trouble, we have curated a list which just might help!

1. Give your investors a reason to invest in your company 

While you may think your startup requires, needs and deserves the investment you seek from potential investors, the people you approach will not necessarily agree with this idea. Investors also want to find companies which are worth the time and money, which essentially means that this is a two way courtship. Give your investors a reason to believe in the long term goals of your startup, so that they don’t just invest in them for now, but for the coming years as well. An added benefit of this is that not only are you ensuring a continuous influx of cash, but you are sure of what you want the next five years to look like for your startup.

2. Show your investors where they fit in your startup

When you are pitching to your investors, tell them exactly where the money they are giving is going. For example, if you are pitching to your investors about a new product you are building, tell them how you plan to use the money to build the product. From the sourcing of the material, to the final development of the product, outline all the fine details of where the cash is going and make sure your investors understand what the final output is going to look like as well. By doing this, not only do you tell your investors that the final product is already conceptualized, but that you know exactly what the funds are going to be used for and the transparency is clearly maintained.

3. Let it be made clear that you understand the competition 

Accepting and acknowledging the competition is an important step when it comes to asking for investment. Position yourself in a way that that puts you one step ahead of your competitors to show your potential investors how dedicated you are and why they should place their bets on you. Don’t undersell your goals and always ensure you are prepared for every situation good or bad with contingency plans. This way, you know what you are doing and can therefore ask for appropriate funds keeping in mind the future of your company and the marketspace.

4. Don’t rely on small talk to fill the gaps 

When meeting with investors, understand what makes them who they are. Get your background research on them down to a tee and take into account what makes them tick. When talking to the bigger fish in the market, it is always useful to acknowledge their backgrounds. Not only does this ensure a strong relationship between you and the other person, it also shows them that you are prepared and aren’t just going to them because they have money. A point to note here is that if you do have gaps, don’t engage in small talk because the whole vibe of the pitch just gets affected in a negative manner.

5. Practice your pitch 

Practice makes you perfect and that is a principle which is applicable in every sense of the word. Once you have all the information about not just your startup, but about your investors as well, have a mock pitch so you know exactly what to say. Be prepared with the kind of questions they might ask and make sure you have all your bases covered. In order to avoid the blind spots, ask someone who isn’t connected to your pitch in any way to critique your product and idea. This way, you know you’re getting an honest opinion and you know exactly what to expect from the other side. Being over prepared is never a bad thing! Be quick and concise with your strategies and make sure that when you do make your final pitch, you have everything in place for the pitch to be a success.

Talking to investors is a tricky business. Sometimes, just a couple of words is enough to finish a deal and sometimes, it takes months to see the deal through. If you think we missed out on any other facts about how to pitch to your investors, comment and let us know!