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Microsoft and Amazon to Integrate Cortana and Alexa?

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2017 Business Latest News, Cortana Digital Assistant, Digital Assistants Cortana and Alexa, Microsoft and Amazon Integrate Cortana and Alexa, Microsoft and Amazon to Integrate, microsoft CEO, Microsoft latest news, startup stories

Microsoft and Amazon have their own versions of artificial intelligence powered digital assistants Cortana and Alexa that try to make our lives easier. The New York Times reported, both the companies will integrate their assistants in an unusual partnership to extend the abilities of their voice controlled digital assistants.

This partnership between Microsoft and Amazon will give the ecommerce company an instant foothold in about 150 million Cortana enabled Windows 10 computers while the Redmond giant will get Cortana on Alexa enabled devices. According to the Times report, someone using an Alexa device will have to say “Alexa, open Cortana” to talk to Microsoft’s digital assistant while Cortana users will have to say “Cortana, open Alexa” to talk to the Amazon’s assistant.

Although it is unusual for big technology companies to work together or cooperate, Jeff Bezos and Satya Nadella are concerned that keeping assistants from working together could hold them back as each assistant has unique strengths that could benefit the other. This cross platform integration will allow Alexa users easy access to Cortana’s Microsoft Office skills while Cortana can fill its own skills gaps by allowing users to call on Alexa’s 20,00o skills.

The partnership comes at a time when Microsoft is preparing to launch a Cortana speaker with Harman Kardon and push its digital assistant into cars, thermostats and other devices. Alexa on Cortana will be available on its Android and iOS apps after initially debuting on Windows 10 PCs.

Speaking about the collaboration and integration Jeff Bezos, in an interview said over time people would turn to different digital assistants the same way they turn to friends for advice about hiking and restaurant recommendations. “I want them to have access to as many of those A.I’s as possible,” he added offering Apple and Google a chance for a similar integration. The initial idea for the initial partnership was raised by Amazon’s CEO Jeff Bezos at Microsoft’s CEO summit in May last year.

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D2C Brand Neeman’s Raises $4 Million for Tier 2/3 Store Expansion & Eco-Friendly Shoes

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StartupStories

Hyderabad, January 13, 2026 Neeman’s, India’s leading D2C footwear brand famed for sustainable shoes and patented PIXLL® technology, has raised $4 million from existing investors. This funding boosts its cumulative capital past $10 million since 2015, with a post-money valuation nearing $50 million. CEO Vijay Chahoria emphasized offline retail as the “next frontier,” planning 50+ new stores in Tier 2/3 cities like Jaipur and Lucknow to blend eco-friendly innovation with hands-on customer experiences.

In India’s booming D2C ecosystem where footwear sales hit ₹1.2 lakh crore in 2025 Neeman’s targets hybrid retail amid high online CAC and 25-30% returns. Backed by vegan, machine-washable shoes priced ₹2,000-4,000, the brand leverages PIXLL® (5x more breathable than leather) for carbon-neutral comfort. Recent 5x revenue growth to ₹100 crore ARR, 1M+ pairs sold via Myntra and stores, and awards at India D2C Summit 2025 position it ahead of rivals like Paaduks.

Neeman’s offline expansion India eyes the $15B sustainable footwear market by 2028, fueled by PLI schemes, Gen Z’s 70% eco-preference (Nielsen), and Southeast Asia exports. Challenges like real estate costs are offset by data-driven inventory and omnichannel QR tech. Watch for Q1 2026 launches in Hyderabad and Bengaluru redefining D2C success through authentic, “Wear the Change” branding.

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Centre Mulls Revoking X’s Safe Harbour Over Grok Misuse

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Grok - StartupStories

The Centre is weighing the option of revoking X’s safe harbour status in India after its AI chatbot Grok was allegedly misused to generate and circulate obscene and sexually explicit content, including material seemingly involving minors. The IT Ministry has already issued a notice to X, directing the platform to remove unlawful content, fix Grok’s safeguards, act against violators, and submit a detailed compliance report within a tight deadline. If the government finds X’s response inadequate, it could argue that the platform has failed to meet due‑diligence standards under Indian law, opening the door to harsher action.​

Under Section 79 of the IT Act, safe harbour protects intermediaries like X from being held directly liable for user‑generated content, provided they follow due‑diligence rules and promptly act on legal takedown orders. Revoking this protection would mean X and its officers could be exposed to criminal and civil liability for obscene, unlawful, or harmful content that remains on the platform, including AI‑generated images from Grok. This prospect significantly raises X’s compliance risk in India and could force tighter moderation, stricter AI controls, and more aggressive removal of flagged posts.​

The Grok episode also spotlights the regulatory grey zone around generative AI, where tools can create harmful content at scale even without traditional user uploads. Policymakers are increasingly questioning whether AI outputs should still enjoy the same intermediary protections as conventional user posts, especially when they involve women and children. How the government ultimately proceeds against X over Grok misuse could set a precedent for AI accountability, platform responsibility, and safe harbour interpretation in India’s fast‑evolving digital ecosystem.

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How Pronto Is Redefining 10-Minute Home Services in India with a $25 Million Fundraise

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Startup Stories

Home services startup Pronto is in advanced talks to raise about $25 million at a near-$100 million valuation, underscoring strong investor confidence in India’s fast-growing 10-minute home services market. This potential round would be the company’s third major funding milestone after its $2 million seed and $11 million Series A in 2025, backed by marquee investors such as General Catalyst, Glade Brook Capital, Bain Capital and new participant Epiq Capital. The fresh capital is expected to further strengthen Pronto’s positioning as a leading tech-led household help platform for urban consumers.​

Pronto operates a 10-minute on-demand home-services platform that connects users with trained, background-verified workers for everyday tasks like sweeping, mopping, utensil cleaning, laundry and basic cooking. Using a hub-and-spoke, shift-based model, the startup stations workers at hyperlocal hubs, enabling sub-10-minute fulfilment and more predictable earnings compared to the informal domestic-help market. Founded in 2024 by Anjali Sardana and based in Delhi NCR, Pronto has already expanded from Gurugram into major cities such as New Delhi, Mumbai, Bengaluru and Pune, and is handling around 6,000 daily bookings with nearly 1,300 active professionals as of December 2025.​

The upcoming $25 million fundraise is expected to be used to enter more metros, deepen presence in existing neighbourhoods with additional hubs and upgrade Pronto’s technology for smarter routing, shift planning and real-time operations. A significant portion of the capital will also go into training, retention and benefits for its workforce to maintain consistent service quality at scale, especially as competition heats up from rivals like Snabbit and Urban Company in the rapid home services space. This near-$100 million valuation not only validates Pronto’s model but also highlights a broader shift toward organised, tech-driven domestic-help solutions in India’s largely informal home-services market.​

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