Articles
The Inspiring Journey of Larry Ellison
Published
8 years agoon
“When you innovate, you’ve got to be prepared for people telling you that you are nuts.”
Oracle Corporation is an established name today among companies, for their relational database management system. Founded in 1977, this multinational company was the brainchild of Larry Ellison, Bob Miner and Ed Oates initially called Software Development Labs.
Considered to be slightly reckless but highly ambitious, Larry Ellison’s growth into a billionaire started from an investment of $1,200. Born to a single mother in New York, he was sent to be raised by his uncle and aunt, Louis and Lillian Ellison in Chicago. After first dropping out of the University of Illinois and then the University of Chicago, Ellison moved to California to work odd jobs at Well Fargo and mainframe manufacturer Amdahl.
Oracle’s first customers were the CIA, for whom Ellison, Miner, and Oates created a commercially available relational database management system. This system was inspired by an IBM paper by Edgar F. Codd a researcher on a new programming language called SQL.
In 1979, Software Development Labs was renamed to Relational Software. It was only after IBM adapted their database, Relational Software became Oracle Systems Corporation and finally, in 1995 they became the Oracle Corporation.
But between 1986 to 1995 Oracle faced a lot of adversities from bankruptcy to severe market competition. In 1986, Oracle reported a revenue of $55 million after its initial public offering (IPO.) But some accounting issues along with future bookings that could not be completed, Oracle had to lay off 10% or 400 of its employees. 1992 came as a light at the end of the tunnel for Oracle with the popular Oracle Version 7 which helped them climb back to the top of the ladder.
Larry Ellison can be taken as a source of inspiration for many reasons. One of them being his zeal to take risks and having those risks pay off. Ellison capitalized on the dot com boom of the nineties. Many of the new dot com companies needed vast databases and Oracle was ready to sell it to them. Oracle acquired PeopleSoft in 2004 for $10.3 billion and later bought Sun Microsystems in 2009. They began manufacturing hardware after this acquisition. In 2013, Oracle 12c was launched and today it has a market capital of $182.2 billion.
Lessons that all budding entrepreneurs can learn from Larry Ellison is of persistence, to believe in your product, the importance of taking calculated risks, not over selling your service, that formal education does not necessarily lead to success, and competitiveness is a great motivator. He also believes in giving back to the community and has set up The Lawrence Ellison Foundation and has donated to The Giving Pledge.
Today Ellison has a net worth of $55.4 billion, owns a private island Lanai, off the coast of Hawaii, has a 288-foot mega yacht Musashi which has 5 decks and a basketball court. He also owns a number of cars and real estate, including a historic garden villa in Kyoto, Japan.
Larry Ellison’s life is a great source of motivation and encouragement from his humble beginnings to great success!
The workplace has undergone massive changes in the last century. At the turn of the Industrial Revolution, any workplace was dominated by men while the women were delegated to run the homes. However, with the advent of the internet and new and exciting technologies, workplaces have undergone a tectonic shift. Women are no longer comfortable staying at home and are instead opting to lead teams and organisations. As every year passes, we get closer to true gender equality, women have proven time and again that they are equally capable to get the job done if not better in some instances. Names like Wolfe Herd (Bumble founder,) Kylie Jenner (Kylie Cosmetics founder,) Masaba Gupta (Masaba clothing label founder) are just some of the names who are known for leading world famous brands with their unique style of leadership.
As the world celebrates International Women’s Day, we bring to you five women founders who run world famous and successful startups.
1) Upasana Taku-MobiKwik
If you are an Indian and are used to doing online shopping, more often than not at the time of payment, you would be directed to a payment gateway. One of these gateways would normally be MobiKwik. The startup is a well known name in the digital payments and digital wallet space. MobiKwik was founded by Upasana Taku in 2009, who prior to founding MobiKwik used to work with PayPal. Today Upasana Taku is also in charge of bank partnerships, business operations, and talent acquisition at MobiKwik.
2) Richa Kar-Zivame
An enthusiastic MBA student, Richa Kar, developed an online lingerie shopping platform in the year 2011. Currently, Zivame is India’s leading online lingerie store with a valuation of more than $ 100 million. The brilliant idea for her own lingerie business came to light when Richa tracked Victoria’s Secret’s sales, who was one of her clients when she was working at SAP. She observed the lingerie sales figures reached peaks overseas but, Indian women were not provided with the similar innerwear. While Richa was studying the Indian lingerie market, she realized the social embarrassment in India surrounding lingerie shopping. Today Richa Kar could be credited with destigmatising the uneasiness surrounding lingerie shopping in India.
3) Falguna Nayar-Nykaa
After a long stint as an investment banker, Falguni Nayar founded Nykaa.com in the year 2013. An online one stop shop for beauty products from Indian and international brands, Nykaa changed the world of online shopping. Who would have ever thought buying makeup online would be so easy? Falguni Nayar proved many critics wrong and created a brand new place for people who love experimenting with styles, designs and colors.
ALSO READ: Zivame: Founding Story
4) Sabina Chopra-Yatra.com
Yatra.com is a popular Indian website for making flight and hotel bookings. Sabina Chopra was instrumental in identifying the potential for travel commerce in India and people moving towards cheaper or easier travel. By the time, people started looking to make bookings, Sabina made sure Yatra.com was already in place. Sabina was the former Head of India Operations of eBookers, which is also an online travel company based in Europe. Along with this, she was also working with Japan Airlines which further adds to her experience in the travel industry.
5) Rashmi Sinha-SlideShare
SlideShare allows people to upload and access their presentations online. While this feature is presently available everywhere, SlideShare was one of the first players in making this happen. Rashmi Sinha was one of the founders of the presentation sharing platform SlideShare. The company became so successful that in 2012, LinkedIn acquired the company for an amount of $100 million.
Let us know in the comments if you know any other wonderful women who have become leaders of their right or have started up and are doing extraordinary things. We at Startup Stories wish a wonderful Women’s Day to all the women in the world who are changemakers.
Articles
Why Are Ads On Digital Media Failing To Reach The Right Audience?
Published
5 years agoon
March 1, 2021
If you are a regular user of social media platforms and also a fan of consuming content on the digital medium, then there is a very high likelihood that you have seen ads on pages you are reading or watching something. There would be times when you have been targeted by an ad which feels like it was wrongly targeted at you. Imagine if you are a vegetarian by choice and while browsing online, if you are targeted by a food delivery app which shows ads about chicken dishes. The ad would only serve to spoil the mood of the online user instead of serving its actual purpose which is to push the user to buy a chicken dish.
These wrongly targeted ads might be the side effects of performance marketing or a weak brand marketing. Performance marketing means advertising programs where advertisers pay only when a specific action occurs. These actions can include a generated lead, a sale, a click, and more. Inshort, performance marketing is used to create highly targeted ads for a very specific target audience at a low cost. Performance marketing usually means high volume for a very specific cost.
Brand marketers on the other hand believe in narrowly defining target audiences but end up spending a lot of money on ad placements. Gautam Mehra, CEO, Dentsu Programmatic India & CDO, Dentsu International Asia Pacific said, “You’ve defined a persona, you know the emotions you want to elicit, but then you buy a YouTube masthead and CricInfo sponsorships because IPL is up. If brand advertisers look at audience-based buys more deeply than just placements, you will see more relevant ads (sic.)”
ALSO READ: How Digital Marketing Is Impacted Due To The COVID-19 Pandemic
Performance marketing is more of a sales function rather than a marketing function and is about meeting the cost of acquisition. This is a reason why budgets are usually high for performance marketing. Mehra goes on to add, “the fact is that an engineer can out-beat FMCGs on performance marketing. Advertisers who have cracked this are spending 10x and are on an ‘always on’ mode (unlike time-bound brand campaigns.)”
There is always the case of supply and demand, with the supply usually exceeding the demand on digital platforms. Ultimately, it boils down to the choice between no ad versus low relevance ad and it is quite easy to guess that having a low relevance ad is better.
Arvind R. P., Director – Marketing and Communications at McDonald’s India (West and South,) said “McDonalds’ for instance, has seen its share of spends on digital grow from 20% levels a couple of years back to over 40% at present. Outcomes of this journey have been encouraging, proven by our media-mix-modelling and other key metrics. We have seen best results from an optimal mix of Television plus digital (sic.)” Moreover, Arvind also believes performance marketing only approach could turn out to be more suited to short term, versus a more consistent full funnel effort. The latter ensures adequate emphasis on building consideration, as well as growing transactions. Arvind feels digital is a complex medium which needs investment in the right talent who could use the right tools. Brands which underestimate the need for the investment are often disappointed from the return on investment from the digital medium.
With the constantly changing consumer dynamics marketers are now shifting to unscripted marketing which frankly needs more insights into the consumer mindset. The lack of marketers to do the proper research is why digital medium is plagued with irrelevant ads.
Articles
From Unicorn To Bankruptcy; Knotel Bears The Brunt Of COVID-19 Pandemic
Published
5 years agoon
February 8, 2021
It is no secret that in the fast paced world of startups, fortunes can change at the snap of fingers. Sometimes startups tend to scale so quickly that they become unicorns and sometimes the fortunes reverse so quickly that a startup can immediately go bankrupt from being a unicorn. The latter was the case for an American property technology startup Knotel, who are now bankrupt due to the disruptions by the COVID-19 pandemic.
Knotel is a property technology company quite similar to WeWork. Knotel designed, built and ran custom headquarters for companies which It manages the spaces with ‘flexible’ terms. Knotel does a mix of direct leases and revenue sharing deals. Knotel marketed its offering as ‘headquarters as a service’ or a flexible office space which could be customized for each tenant while also growing or shrinking as needed. For the revenue-share agreements, Knotel solicits clients, builds out offices, and manages properties, and shares the rent paid to it by the client with the landlord. This model is the majority revenue generator for Knotel.
In March 2020, just before the COVID-19 pandemic unleashed its economic destruction on the world, Knotel was valued at $ 1.6 billion. What is even more interesting is Knotel raised $ 400 million in Series C funding in August 2019 which led to its unicorn status. However, with the COVId-19 pandemic and its consequent lockdowns and curfews by various governments across the world, startups and businesses shifted to a remote working model. This in turn led to startups pulling out of Knotel properties to cut down on working costs.
ALSO READ: Quibi : Startup With A Billion Dollar Launch To Shutting Down All In Six Months
In late March 2020, according to Forbes, Knotel laid off 30% of its workforce and furloughed another 20%, due to the impact of the coronavirus. It was at this point that Knotel was valued at $ 1.6 billion. The company had started the year with about 500 employees. By the third week of March,Knotel had a headcount of 400. With the cuts, about 200 employees remained with the other 200 having either lost their jobs or on unpaid leave, according to Forbes.
In 2021, Knotel filed for bankruptcy and agreed to sell its assets to Newmark, one of their investors for a total of $ 70 million dollars. As work culture is still undergoing changes as a consequence of the COVID-19 pandemic and with many companies realising that remote work model saves costs and improves work efficiency, the flexible workspace sector would continue to face challenges. Knotel is just the tip of the iceberg and is a warning call for the flexible working spaces industry.
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fat burning Steroid Cycle
June 5, 2025 at 4:13 am
Corticosteroids are completely different from anabolic steroids, which some
athletes use to build larger muscles. Examples of corticosteroid medicines embrace triamcinolone, cortisone, prednisone, and methylprednisolone.
Corticosteroids are very efficient at lowering irritation particularly that brought on by allergy symptoms.
Nasal corticosteroids relieve signs corresponding to nasal and sinus congestion, mucus manufacturing, and nasal swelling caused by circumstances such
as hay fever or allergic rhinitis. Common use of nasal corticosteroids could make the nasal passages much less sensitive to triggers such as pollen, animal dander or dust mites.
We’ll discover how this important class of medicine is used to deal with a variety
of well being circumstances, what varieties corticosteroids take, and potential unwanted side effects.
Some side effects of oral corticosteroids could include changes to your temper, vision, pores and skin, bones digestive
system, hormones and more.
As anabolic steroids are unlawful and cannot be prescribed for cosmetic
purposes, bodybuilders’ solely possibility is to purchase them on the black market.
When utilizing corticosteroids, an individual should be
aware of any side effects or adjustments in symptoms.
They must also be certain that their physician is conscious of another medicines and dietary
supplements they’re taking. It is feasible to
use corticosteroid medications throughout being pregnant, but there are all the
time risks with corticosteroid use. Subsequently, doctors may avoid prescribing them to pregnant
folks when potential. Corticosteroids can also suppress development in children and adolescents.
As a result, medical doctors often ‘taper’ an individual off of corticosteroids.
You can often drink alcohol while taking steroid tablets, but do not
drink too much as this will likely irritate your stomach.
It Is normally greatest to take steroid tablets with or soon after a meal – normally breakfast – as
a result of this will stop them irritating your abdomen. You are inspired to report negative side effects of pharmaceuticals
to the FDA. Refer to the drug lessons listed below for further
data. For a whole list of unwanted aspect effects, please
refer to the person drug monographs. Utilizing Definitive Healthcare’s Atlas
Prescription Claims product, we created a list of the ten most prescribed and dispensed
steroids in the united states for the calendar year 2022.
Thanks to high-profile circumstances of illicit misuse in sports, steroids have
become synonymous with dishonest.
There are additionally combination drugs that embody a steroid and another medication. Each type of steroid works slightly differently in controlling or stopping symptom flare-ups.
Excessive blood sugar (hyperglycemia) is a symptom of some corticosteroids.
High blood sugar could cause fatigue, thirst, and frequent urination amongst different symptoms.
Corticosteroids also can intervene with many different bodily processes, out of
your bones to your blood stress. Tobacco and alcohol also can trigger interactions with certain drugs, together
with corticosteroids. If you frequently drink or smoke,
talk to your physician about the impact this will have on your
remedy.
Synthetic glucocorticoids may be stronger than the naturally occurring steroids.
Utilizing medicines on this class with any of the next medicines is often not recommended,
however could also be required in some circumstances.
If each medicines are prescribed together, your physician could change the dose or how usually you use one or each of the medicines.
This can help treat autoimmune circumstances, such as rheumatoid arthritis or lupus, which are brought
on by the immune system mistakenly attacking the physique.
Oral steroids are one of the main ways in which bodybuilders use to extend their
muscle mass and performance on the gym, however what precisely are they?
A physician might prescribe a steroid to a affected person for a quantity of totally different circumstances, together with asthma, hay fever,
hives, eczema, COPD, inflamed joints, and lupus.
In addition, anabolic steroids could additionally be prescribed to sufferers who have
low testosterone as well as different circumstances like sure types of
most cancers or AIDS.
Steroid tablets usually are not usually recommended for children as they’ll trigger progress issues.
Steroid tablets is in all probability not suitable in these circumstances, though your doctor may suggest them in the event that they assume the benefits outweigh any dangers.
Your physician will be succesful of present more advice about the means to safely cease taking steroids.
The final group consists of progestins with mostly
solely very weak androgenic/anabolic exercise. AAS which are listed as
marketed could additionally be marketed as a quantity of esters rather than because the listed AAS itself.
Anthracyclines are anti-tumor antibiotics that intrude with enzymes concerned in copying DNA through the cell cycle.
Aid of asthma symptoms and reduction within the danger of exacerbations
in sufferers 18 years and older. 4-11 years old Upkeep remedy of asthma 12 and above.
Anavar (oxandrolone) is a very popular anabolic steroid amongst
men and women. Regardless Of its high market worth, it is usually coveted as a
end result of its versatility. Additionally, cycles should be stored short (6
weeks), and alcohol should be averted for optimum hepatic protection. Our liver function tests show Winstrol
to be hepatotoxic; thus, customers typically take
a liver support complement (such as TUDCA) to forestall liver enzymes from rising to excessive ranges.
Winstrol’s simultaneous anabolic (muscle-building) and fat burning Steroid Cycle-burning
effects are much like trenbolone, albeit less potent.
If prednisolone is prescribed, docs will goal to maintain the dose as low as potential.
You can use an inhaler to ship steroids immediately into
your lungs. Unlike oral steroids, inhaled steroids aren’t
often prescribed for flare-ups. Steroids for COPD embody oral steroids, inhaled steroids, and combination inhalers.
Some side effects can occur with topical, inhaled,
and injected steroids.
Your physician will be ready to determine the most effective treatment
for you and explain any side effects or dangers. Your medical group can also prescribe antibiotics when you have a bacterial an infection that’s making your COPD
symptoms worse. Antibiotics may also assist control acute exacerbations, but they are not meant for long-term symptom administration. As with
a regular steroid inhaler, use of a mix inhaler should be followed with a mouth rinse
to assist stop infections in your mouth. Since the medications could contribute to
osteoporosis, your doctor might advise you to increase your vitamin D and calcium intake or begin taking medications to struggle bone loss.
Prednisone and prednisolone are thought of off-label medicine for treating COPD.
It’s essential to talk to your doctor about pros and cons of utilizing corticosteroid medicine.