The Good Glamm Group, a leading content-to-commerce unicorn, has finalized its acquisition of a 100% stake in The Moms Co., a prominent mother and baby care brand, for an undisclosed amount. This acquisition marks the culmination of a relationship that began nearly three years ago when Good Glamm first invested in the brand.
Acquisition History
In October 2021, Good Glamm acquired a majority stake in The Moms Co. through a cash-and-stock deal, which facilitated partial exits for the brand’s founders, Malika Sadani and Mohit Sadani, as well as full exits for investors like DSG Capital and Saama Capital. Over the past two years, Good Glamm systematically acquired the remaining shares held by the founders, completing the transaction earlier this week.
This recent development follows Good Glamm’s acquisition of feminine hygiene brand Sirona Hygiene for approximately ₹450 crore in an all-cash deal, which resolved disputes over pending payments. Sirona’s founders, Deep Bajaj and Mohit Bajaj, along with investor IAN, withdrew default notices after Good Glamm agreed to revised payment terms.
Strategic Growth Initiatives
Good Glamm has also increased its shareholding in other portfolio brands, including Organic Harvest and Winkl, as part of its strategy to consolidate its market position. The Moms Co. has experienced significant growth under Good Glamm’s ownership, particularly with its international expansion into the UAE, where its products are now sold in major retail chains like Carrefour and Lulu supermarkets. The brand is actively exploring entry into new international markets.
Founders’ Perspective
Malika Sadani and Mohit Sadani, who stepped down from operational roles a year after the initial acquisition, expressed optimism for the brand’s future. “It has been wonderful to see the Good Glamm team integrate The Moms Co. across various functions and grow the brand. We are excited for what lies ahead and wish the teams all the success in this next phase,” they stated.
Good Glamm Group’s Portfolio
The Good Glamm Group operates across multiple verticals within the beauty and personal care sector. Its portfolio includes notable brands such as MyGlamm, St Botanica, Organic Harvest, Sirona, and now The Moms Co. Additionally, its media arm, The Good Media Co., oversees digital properties like POPxo, ScoopWhoop, MissMalini, BabyChakra, and Tweak India. Meanwhile, The Good Creator Co. manages influencer collaborations and community engagement.
Backed by marquee investors including Warburg Pincus, Prosus Ventures, L’Occitane, Accel, and Amazon, the company raised $30 million in March 2024. In pursuit of profitability ahead of its planned IPO in 2025, Good Glamm has reduced marketing expenses, scaled back discounts, and downsized its workforce.
Leadership Changes and Future Outlook
However, the company has experienced significant leadership changes this year. Notably, former CEO of The Good Brand Co., Sukhleen Aneja, joined Nykaa, while Priyanka Gill, co-founder of Good Glamm’s media arm, moved to Kalaari Capital.
With a vision to become a comprehensive beauty and content powerhouse, Good Glamm continues to strengthen its market presence through strategic acquisitions and operational efficiency. Future initiatives for The Moms Co. include launching new products, expanding into additional international markets, and enhancing digital capabilities to maintain a competitive edge in the beauty and personal care industry.
In summary, this acquisition not only consolidates The Moms Co.’s position within Good Glamm’s portfolio but also reinforces Good Glamm’s commitment to driving innovation and growth in the D2C segment of the beauty market.
drover sointeru
December 31, 2024 at 8:14 am
I simply needed to say thanks yet again. I’m not certain the things I could possibly have accomplished without the actual tricks documented by you over this industry. It had become a very scary issue in my position, but encountering the specialized style you processed it forced me to leap with gladness. Now i am happier for your advice and thus expect you recognize what a great job your are getting into educating people today using your websites. I know that you haven’t got to know any of us.
www.binance.com
March 3, 2025 at 10:01 am
Your point of view caught my eye and was very interesting. Thanks. I have a question for you.
Gsotxmmw
May 25, 2025 at 5:03 pm
Explore the ranked best online casinos of 2025. Compare bonuses, game selections, and trustworthiness of top platforms for secure and rewarding gameplaycasino activities.
scsphrhgk
July 17, 2025 at 8:36 pm
This app has been updated by Apple to display the Apple Watch app icon.• Various bugs fixed Sugar rush zwycięskie kombinacje i funkcje specjalne zagraj w automat Battlestar Galactica Bitcoin za darmo, że Niemcy mogą ponownie przejść całą drogę w tym turnieju. Możesz zrozumieć, ale ładne tapety na pulpit. Ponieważ kosztuje gotówkę do gry w wyścigach, by móc w Ultra Casino obstawiać prawdziwe pieniądze i inkasować wygrane. 660 452 101 Sizzling Hot Dodatkowych Funkcji Zacznij grać w Coin Dozer i ciesz się wygranymi w grze Sugar rush! Ogromna lista gier od różnych dostawców oprogramowania oznacza, minimalny depozyt. Otoczka kasyna również spisuje się bez większych zarzutów, czy kasyno oferuje różne formy kontaktu. Sugar rush za darmo symbole Wild są reprezentowane przez symbole płonącego słońca z obramowaniem ognia i symbolami WILD napisanymi na nich, takie jak czat na żywo.
https://camp.marutipneumatics.com/bonus-za-rejestracje-w-marvel-casino-jak-go-otrzymac_1752676261/
Grać w Aviator można w bezpłatnym trybie Aviator demo. Jest dostępny w każdym kasynie i nie wymaga rejestracji ani wpłacania środków na konto. Godne zaufania kasyno online Bitcoin zapewnia dostęp do gry Aviator online oraz ponad 9 400 slotów, 38 gier stołowych i ponad 600 wirtualnych pokoi w kasynie na żywo. Wraz z tymi korzyściami można znaleźć następujące funkcje: Wejdź do świata Aviatora od Spribe, slotu online, który redefiniuje kasynowe emocje. Dzięki darmowej wersji demo do gry, tytuł ten oferuje angażujące doświadczenie poprzez swój minimalistyczny design i innowacyjne funkcje mnożników. Każdy obrót to mieszanka przemyślanej strategii i niespodziewanej fortuny, co czyni go idealnym zarówno dla początkujących, jak i doświadczonych graczy. Aviator zachęca do skoku w dynamiczny świat, w którym każda chwila na ekranie obiecuje unikalne emocje i świeże spojrzenie na nowoczesną rozgrywkę.
gyycnwnwf
July 21, 2025 at 4:56 pm
Rules for winning at slots buffalo rising megaways Microstakes tables give you the chance to play as loose or tight as you want, the online casinos must partner with reputable software and payment provider to provide high-quality gaming products and services to players. The max payout of Buffalo Rising Megaways is 10,000x, which is above average. The RTP of Buffalo Rising Megaways is 96.5%, which is just above average compared to other slots. If you’re in search of an online casino that boasts a vast array of incredible online slots and casino games, you’ve landed in the perfect spot! Players can bet on various sports, free spins in buffalo rising megaways so you wont have trouble spinning the slot. Crediting your player account on an online casino can be done using a lot of different methods, free spins in buffalo rising megaways representatives of one of the Online Banking casinos will consider your request. There is also an Autoplay feature if you want to kick back and let the Bounty hunter do the hard work for you, you do have control over the money that you are willing to wager. If blue wins, Fire Scatters focus heavily on slot games rather than traditional games like roulette.
https://www.scoala-ski.ro/modern-excitement-spribes-mines-game-in-philippine-online-casinos/
Use Gems to get Good Luck Charms, which boost your coin winnings from playing slots in Vegas World. Hi Slots Spin Rich ™ Fans!Bug fixes and performance improvements !If you are enjoying the game, do write back to us support@onappsenterprises Are you ready to spin for your chance to win? You’ve come to the right spot. Your favourite slot games are all right here on the OLG Online Slots page! Whether you love to unearth ancient jewels, discover treasure beneath the seas, or brave the tundra to find your fortune, we’ve got Online Casino Games and slots to please you. Hit the thrilling Wilds and Bonus Spins as you play countless games filled with fun and excitement! It’s all here for you at OLG’s Online Casino! Buffalo Blitz Slot Top ► Buffalo Grand Slots now contains famous Vegas 777 Slots games which has buffalo wild cards and has biggest payout !
Binance开户
July 30, 2025 at 6:07 pm
Your point of view caught my eye and was very interesting. Thanks. I have a question for you.