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Engagespot Becomes First Kerala Startup in Techstars NYC Accelerator!

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Engagespot Becomes First Kerala Startup in Techstars NYC Accelerator

Engagespot, a startup based in Thiruvananthapuram that specializes in user notification solutions, has made history by becoming the first startup from Kerala to join the prestigious Techstars New York City Accelerator. Selected from a competitive pool of only 12 startups worldwide, Engagespot will participate in a 15-week program designed to enhance its capabilities and solidify its position as a leader in the developer tools space.

A New Chapter for Kerala’s Tech Scene

Founded by Shiv Shankar, Anand Sukumaran, and Anandu S, Engagespot’s acceptance into Techstars is a significant milestone for Kerala’s burgeoning tech ecosystem. Techstars is renowned for its accelerator network, having supported over 4,000 startups, including 150 unicorns, since its inception. Engagespot’s entry into this elite program not only highlights its innovative approach but also raises the profile of local startups on a global stage.

Revolutionizing Notifications for Modern Businesses

Engagespot has developed an innovative AI-powered notification system aimed at optimizing user communications across various channels, including SMS, email, push notifications, and Slack. Many companies struggle to reach users at the right moment and through the appropriate platform, often resulting in missed opportunities. Engagespot’s solution intelligently schedules and routes notifications to maximize engagement while reducing messaging costs by up to 50%. This approach has garnered interest from over 2,000 companies, including notable unicorns like Veho, Sameday, and Nivoda.

Strong Market Momentum

Despite being only 11 months old, Engagespot has quickly established itself as a promising startup with solid market traction. The company has secured multiple high-value contracts, generating over $100,000 annually from clients—an impressive early impact in a competitive market.

Shiv Shankar, CEO and Co-Founder, described their transformative experience during the accelerator: “In 15 weeks, we increased our revenue fivefold, achieved operational profitability, and grew our monthly rate by 25%. The guidance and network access from industry leaders—including founders of Digital Ocean, Squarespace, and Veho—have been invaluable in shaping our path forward.”

Anand Sukumaran, CTO and Co-Founder, added: “Techstars NYC enabled us to test and improve our product in real-time with input from top engineering minds. Beyond the program, the extensive alumni network will continue to support our progress.”

Growth Plans and New Investment

During its time at Techstars, Engagespot successfully raised $250,000 in funding from Techstars and angel investors like Veho CTO Fred Cook and Great Valley Investments. With plans to expand further into North America, the company’s founders will maintain operations in New York while keeping their engineering headquarters in Trivandrum. Additionally, Engagespot plans to hire 20 more engineers over the next year to fuel its growth.

A New Era for Kerala in Global Tech

Engagespot’s success story serves as a boost for Kerala’s emerging tech scene, underscoring the region’s potential to produce globally competitive startups. As Engagespot scales its operations and enhances its offerings in the notification solutions market, it is poised to further establish Kerala as a significant player in the international tech landscape.

Conclusion

The journey of Engagespot highlights not only the innovative spirit of Kerala’s tech entrepreneurs but also the growing recognition of India as a hub for technological advancement. As the company continues to leverage its participation in Techstars NYC to refine its product and expand its market reach, it sets an inspiring precedent for other startups in the region looking to make their mark on the global stage.

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Kerala Startup E-Quark Launches Innovative Mobile Holder with Built-In Charger

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Equark - StartupStories

Kerala-based startup E-Quark Molecule Innovations Pvt Ltd, headquartered in Thrissur, has introduced an innovative device called Keratin that combines a mobile phone holder with a built-in charger. This unique gadget is designed to offer users a convenient solution to hold and charge their smartphones simultaneously, addressing the common challenge of managing power supply while using mobile devices.

The device enhances user experience by integrating two essential functions into one compact design. It securely holds the phone while providing efficient charging, making it perfect for use on desks, bedside tables, or other personal spaces where easy access and power are needed. This innovation aligns with the growing trend of multifunctional mobile accessories that prioritize both convenience and practicality.

E-Quark Molecule Innovations is a key player in Kerala’s dynamic startup ecosystem, which has been rapidly expanding in tech-driven areas such as electric vehicle charging infrastructure. With the launch of this mobile holder-charger, the company is establishing itself as a leader in user-centric mobile accessories, further cementing Kerala’s position as a hub for cutting-edge technology development.

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New Instagram Features Let Users Customize Profiles and Share Quietly

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Instagram is rolling out two major features in June 2025 that promise to give users unprecedented creative control and privacy: grid rearranging and silent posting. The long-awaited grid rearranging tool allows users to freely drag and drop posts anywhere on their profile grid, breaking away from the traditional chronological order. This means users can now curate their profiles for a more visually appealing or thematic presentation, without the hassle of deleting and reposting content—an update especially welcomed by brands, creators, and anyone meticulous about their digital aesthetic.


In tandem, Instagram is introducing the “Post quietly to profile” feature, which lets users add photos and videos to their grid without notifying followers or pushing the content to their feeds. This silent posting option is ideal for those who want to document moments privately, experiment with new content, or maintain a cohesive grid without spamming their audience. It’s designed to reduce the pressure of public sharing, making Instagram a more comfortable space for personal expression and experimentation.

 

These updates reflect Instagram’s commitment to user empowerment and flexibility, responding directly to years of feedback. As Instagram head Adam Mosseri stated, the goal is to help users “create and share without added pressure,” giving them more freedom over how their content appears and how they engage with their audience.

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Zepto Delays IPO to Focus on Profitability and Indian Ownership

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Zepto - StartupStories

Overview

Zepto, a leading quick commerce startup, has postponed its planned IPO to early 2026, shifting its focus to achieving profitability and increasing Indian shareholding before going public.

Key Reasons for Delay

  • Profitability Focus: Zepto aims to reach EBITDA break-even before listing, unlike many tech firms that went public while still loss-making.
  • Market Uncertainty: Ongoing global and domestic market volatility influenced the decision to wait for more stable conditions.
  • Peer Comparison: The company wants to present a stronger profit profile, learning from the performance of rivals like Swiggy and Zomato (now Eternal).

Boosting Domestic Shareholding

  • Target: Zepto plans to raise Indian ownership to at least 51% to comply with FDI norms and reinforce its Indian identity.
  • Actions: The company is conducting secondary share sales to Indian investors and founders are increasing their stakes by buying from foreign investors.
  • Progress: Domestic ownership has reached about 40-44%, with expectations to surpass 51% before the IPO.

Financial and Operational Updates

  • Efficiency Drive: Zepto is optimizing operations, running over 900 dark stores and offering 48,000 SKUs, to reduce cash burn and move toward profitability.
  • Challenges: The company faces stiff competition from Swiggy Instamart and Blinkit, leading to higher costs, and has dealt with operational pauses and regulatory scrutiny in some regions.

Outlook

Zepto remains positive about its future, aiming to raise around $800 million in its IPO and attract both domestic and international investors. CEO Aadit Palicha emphasizes building a sustainable, majority Indian-owned business before entering the public market.

Summary: Zepto’s IPO delay reflects a strategic focus on financial stability and regulatory compliance, with profitability and Indian ownership at the forefront.

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