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Instagram Rolls Out AI Studio, Letting Users Create Personal AI Avatars!

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Instagram Rolls Out AI Studio, Letting Users Create Personal AI Avatars!

Meta is introducing a new tool called AI Studio, enabling users in the U.S. to create AI-powered versions of themselves on Instagram and the web. This feature allows creators and business owners to develop customized AI profiles to interact with followers on their behalf, including replying in chat threads and responding to comments on their accounts.

Overview of AI Studio

Meta’s AI Studio offers various customization options, allowing creators to design their AI personas based on preferred Instagram content, topics to avoid, and links to share. The tool also includes an auto-reply feature, giving users control over which accounts can interact with their AI.

Customization and Functionality

AI Studio supports the creation of new, themed AI characters that can be used across Meta’s platforms, similar to popular chatbots from companies like Character.AI and Replika. Users can customize their AI avatars by selecting names, personalities, and even specific responses to certain inquiries. This flexibility allows for a more personalized interaction experience.

Features and Benefits

With AI Studio, Instagram creators can set up an AI as an extension of themselves that can quickly answer common DM questions and story replies. Whether it’s sharing facts about themselves or linking to their favorite brands and past videos, creator AIs can help reach more people while providing faster responses.

Key Features

  • Customization Options: Users can define their AI’s personality traits, interests, and response styles.
  • Auto-Reply Functionality: Creators can automate responses to frequently asked questions.
  • Transparency: Responses from creator AIs are clearly labeled as being generated by an AI, ensuring transparency for followers.

Addressing Concerns with AI Responses

Meta acknowledges the potential for unintended responses from these AI avatars. To mitigate risks, the company has implemented guidelines advising creators to carefully curate topics their AI won’t discuss. For example, sensitive subjects such as financial advice or personal health issues should be avoided.

User Guidelines

Creators are encouraged to specify topics to avoid by including instructions such as “You REFUSE to discuss [insert topic].” This proactive approach aims to prevent misunderstandings and maintain a positive interaction environment for users.

Initial Experiments with AI Avatars

Meta initially experimented with AI avatars by partnering with celebrities to create versions of themselves with modified names and personas. This approach allowed the company to test the waters of AI-generated interactions while managing the risks associated with public figures responding through automated systems.

Celebrity Collaborations

Some notable examples include chatbots created by celebrities that engage users in specific contexts—such as offering dining recommendations or sharing travel tips—further showcasing the versatility of the platform.

Future Prospects

Although currently available only in the U.S., Meta plans to expand access to AI Studio across its platforms, including WhatsApp and Messenger. The company aims to enhance user engagement through these personalized interactions while continuing to refine its underlying technology.

Upcoming Developments

As Meta rolls out this feature more broadly, it will be interesting to see how users adopt these tools for personal branding and engagement strategies. The potential for creating unique digital companions could reshape how creators interact with their audiences online.

Conclusion

With the launch of AI Studio, Meta is positioning itself at the forefront of personalized digital interaction. By allowing users to create tailored AI avatars that reflect their personalities and preferences, the company is enhancing user engagement while addressing concerns about responsible usage.

As this technology evolves, it will be crucial for Meta to monitor user feedback and adapt its tools accordingly, ensuring that they remain beneficial for both creators and their audiences in an increasingly digital landscape.

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Pune’s SuperGaming Secures $15M to Expand in Emerging Markets

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Super Gaming

SuperGaming, the Pune-based gaming innovator known for hit titles like MaskGun and Indus Battle Royale, has raised $15 million in a Series B funding round, boosting its valuation to an impressive $100 million. This marks a nearly fivefold increase from its 2021 valuation of $21 million, highlighting the company’s rapid growth and the rising investor confidence in India’s booming gaming industry. The funding reflects SuperGaming’s strong market presence and strategic vision to become a global leader in online gaming. 

The funding round was spearheaded by Skycatcher and Steadview Capital, with significant participation from notable international investors including a16z Speedrun, Bandai Namco O21 Fund, Neowiz, and prominent Web3 financiers such as Polygon Ventures and Sandeep Nailwal. Existing backers like AET Japan and BACE Capital also continued their support. SuperGaming aims to utilize this capital infusion to expand its footprint internationally, focusing on emerging markets. A key initiative includes launching its award-winning game, Indus Battle Royale, in Latin America through a partnership with LOUD.GG, alongside rolling out its proprietary SuperPlatform developed with Google Cloud to empower game developers worldwide, especially in resource-constrained regions. 

CEO and Co-Founder Roby John emphasized that this funding milestone is crucial in shifting India from merely a gaming consumer base to a hub for gaming innovation. By adopting a “hyper-local” strategy that tailors games to diverse cultures in underrepresented markets like the Middle East and Latin America, SuperGaming is poised for global growth. With over 200 million installs and an expanding user base, SuperGaming’s recent fundraising solidifies its position at the forefront of India’s gaming revolution, ready to make a major impact on the international stage.

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Swiggy DeskEats: Office Food Delivery Launched in 30 Cities

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Swiggy

Swiggy, India’s leading online food delivery platform, has introduced DeskEats, a unique meal delivery service specifically designed for office-goers and working professionals across 30 major cities. DeskEats aims to streamline office dining by offering a diverse, office-friendly menu, making it easier than ever for corporate employees to enjoy convenient and delicious meals right at their workplace. By simply typing “Office” or “Work” in the Swiggy app, users can unlock curated collections like Value Combos, Stress Munchies, Healthy Nibbles, and Teamwork Bites, catering to every office dining scenario—from solo meals to team lunches and quick snack breaks.

Swiggy’s DeskEats is now operational in over 7,000 tech parks and business centers, granting office workers access to nearly 700,000 menu items from over 200,000 restaurants. This vast variety ensures there’s something for everyone, addressing the growing demand for quick, tasty, and nutritious food that fits seamlessly into the busy schedules of working professionals. Early trends from DeskEats’ pilot phase show a strong preference for easy-to-eat options like chicken popcorn in Bengaluru and garlic breadsticks in Gurugram, reflecting the popularity of meals tailored for the modern workday.

Expanding upon its Corporate Rewards Program, which is already trusted by thousands of organizations, Swiggy enables companies to enhance employee wellness programs by offering food delivery, groceries, and dining benefits efficiently. With DeskEats, Swiggy reaffirms its commitment to transforming workplace dining by prioritizing variety, convenience, and user satisfaction—cementing its position as a key player in the evolution of India’s office food culture.

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Setu Builds Fintech Powerhouse Leadership Team as Pine Labs IPO Nears

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Pine Labs

Setu, the API infrastructure platform and subsidiary of Pine Labs, has significantly strengthened its leadership by appointing Prashanth Nimmagada (ex-Razorpay) as Chief Technology Officer, signaling its commitment to innovation in India’s dynamic fintech landscape. Alongside Nimmagada, Setu has welcomed other top industry talent: Vijeth Pandit (ex-Razorpay) as Chief Product Officer, Ramkumar Thirumurthi (ex-Razorpay, co-founder Actyv.ai) as Chief Revenue Officer, Nikhil Ratanpal (ex-PhonePe) as Director of Product Development, and Santosh Subramanian (ex-Yes Bank, Wibmo) as Head of Finance. These high-profile hires accompany Anand Raisinghani’s (ex-SAP India) appointment as CEO, underscoring Setu’s focus on building a strong, experienced leadership bench to drive future growth.

Setu specializes in providing API-based digital financial infrastructure for services such as UPI, bill payments, KYC, and digital signatures, while also operating as an RBI-licensed NBFC Account Aggregator. With this expanded leadership team—drawn from India’s leading fintechs—Setu is well-positioned to accelerate the development of scalable, API-driven financial solutions for banks, fintechs, and enterprises. The influx of expertise from Razorpay and PhonePe veterans will bolster Setu’s technical capabilities and strategic partnerships, ensuring it remains a key enabler in India’s rapidly maturing digital public infrastructure ecosystem.

This leadership overhaul comes as parent company Pine Labs prepares for a major IPO, aiming to raise ₹2,600 crore through a fresh share issue after turning profitable in FY25. Setu’s enhanced leadership reinforces the broader group’s ambitions for international expansion, technological innovation, and financial performance. As Setu solidifies its role at the forefront of India’s fintech evolution, the company is poised to deliver advanced financial infrastructure solutions that support the country’s growing digital economy and drive Pine Labs’ strategic momentum.

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