Connect with us

Entrepreneur Stories

Liliane Bettencourt And What To Learn From The Woman Behind L’Oréal

Published

on

Liliane Bettencourt,Learn From Woman Behind L'Oreal,Startup Stories,2019 Inspirational Stories,Richest Woman in World,World Richest Woman Liliane Bettencourt,L'Oreal Heiress and World Richest Woman,Journey of Liliane Bettencourt,Inspiring Story From Liliane Bettencourt

Liliane Bettencourt, the heiress to L’Oréal, was, when she died, the richest woman in the world and the 14th richest person in the rest of the world. While fashion and cosmetics were the center of Liliane’s world, there was a lot more to her than just looking chic and pretty. Everything about Liliane’s life has been under public scrutiny and everything she did, helped her push L’Oréal to an unforeseen and unprecedented level. While the rest of the world remembers for her very public and ugly feud with her daughter, we would like to remember her for the way she built the Company up!

1. Her dedication to business

Picture credits: theguardian.com

From companies like Sun Pharma, to Foxconn and to L’Oréal, all major family run businesses have one thing in common: dedication to the business. With Liliane Bettencourt, the addiction and the conviction to the business was so strong, it was almost infectious. In fact, she said exactly that in a statement shortly before her death, “My life is L’Oréal. I have always been involved in the development of the company, and I will protect it to the end.” At another time, during the early days of Liliane’s role as a CEO Of L’Oréal, someone suggested using Isabella Rossellini as the brand ambassador. The moment Liliane heard the news, her response was. “But, ambassador of L’Oréal, it’s me!” Sticking true to her dedication to the Company, Liliane always thought of her business first, then anything else.

2. Family and stability always go hand in hand

Picture credits; livemint.com

Despite having a very public war with her daughter, over property and money, among other disagreements, Liliane always believed that family comes first. Further, one of her other concerns came from the fact, she wanted the control of the business within the family. In fact, when Nestlé bought a majority stake from L’Oreal, Liliane ensured that at least 30 % of the shares were within the Company and not sold. This helped make sure, no matter what, as long as Liliane was alive, one third of the control was going to be in the family! If family and stability was not the center of Liliane’s growth strategy, then L’Oreal wouldn’t be what it is even after her death!

3. Keep expanding and growing

Picture credits: lovealusa.com

When L’Oréal started, it was a small cosmetics chain where most of the products were sold domestically. With every product sold and every sale made, the profits L’Oréal earned through the years, propelled it to the top! Growing from having almost nothing, to earning 26 billion as revenue in 2016, L’Oréal grew exponentially. Further, the shares which Bettencourt sold back to Nestlé before she died, increased the value of L’Oréal by at least a 100 times, making the Company one of the richest ones in the world!

Liliane Bettencourt led an eventful life. With a journey full of ups and downs, she made sure, no matter what she did, her business was always her focal point. A journey rooted deep in family and values, Liliane Bettencourt’s life stopped short at the ripe old of 94. A woman who fought tooth and nail to make a mark, she most certainly has left a strong legacy behind.

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Entrepreneur Stories

From Digital Wallet to Stock Market: MobiKwik Expands Its Horizons with New Brokerage Venture

Published

on

From Digital Wallet to Stock Market: MobiKwik Expands Its Horizons with New Brokerage Venture

MobiKwik is venturing into the stock broking sector with the launch of its subsidiary, MobiKwik Securities Broking Private Limited (MSBPL), following approval from the Ministry of Corporate Affairs on March 3, 2025. This move aims to diversify MobiKwik’s offerings beyond its core digital payments services and compete with established players like Zerodha and Groww.

MSBPL will provide a range of brokerage services, including trading in shares, securities, commodities, and derivatives. The subsidiary has an initial capital of Rs 1 lakh, with plans for an additional Rs 2 crore investment to support its operations.

As MobiKwik enters this competitive market, it brings a substantial user base of 172 million and a merchant network of 5 million. Despite recent financial challenges, including a reported loss of Rs 55.2 crore in Q3 FY25, the company aims to leverage its existing infrastructure and user engagement to capture a share of the growing investment technology market, projected to reach $74 billion by 2030.

This strategic expansion aligns with MobiKwik’s broader goals of enhancing its financial service

Continue Reading

Entrepreneur Stories

Strategic Shift: Nazara Sells Entire Stake in Sports Unity Amid Financial Challenges

Published

on

Strategic Shift: Nazara Sells Entire Stake in Sports Unity Amid Financial Challenges

Nazara Technologies has sold its entire 71.54% stake in Sports Unity Private Limited, the company behind the multiplayer quiz game ‘Qunami’, for INR 7.15 lakh. This divestment, effective March 25, 2025, signifies a strategic shift for Nazara, which had previously acquired a controlling interest in Sports Unity in 2019 for INR 7.5 crore.

The decision to offload the stake comes as Sports Unity has faced financial difficulties, reporting no active business operations and a negative net worth of INR 0.45 crore at the end of FY24. This move aligns with Nazara’s broader strategy to streamline its operations and concentrate on more profitable ventures within the gaming sector.

This sale follows Nazara’s recent divestment of a 94.85% stake in another subsidiary, Open Play, to Moonshine Technologies for INR 104.33 crore. Despite reporting record quarterly revenue of INR 544.7 crore in Q3 FY25, Nazara experienced a 53.5% decline in net profit year-over-year.

Nazara continues to focus on enhancing its portfolio through strategic acquisitions and investments in high-potential gaming platforms while navigating the competitive landscape of the gaming industry.

Continue Reading

Entrepreneur Stories

Bengaluru’s Hypergro.ai Raises Rs 7 Crore to Enhance AI-Powered Advertising Solutions

Published

on

StartupStories

Hypergro.ai, a Bengaluru-based marketing technology startup, has raised Rs 7 crore in seed funding led by Silverneedle Ventures, with participation from Huddle, TDV Partners, HME Ventures, Dholakia Ventures, FiiRE, and angel investors. Founded in 2022 by Rituraj Biswas, Neha Soman, Abhijeet Kumar, and Arijit Mukhopadhyay, the company aims to revolutionize digital marketing by addressing challenges like high Customer Acquisition Costs (CAC) and low Return on Ad Spend (ROAS).

 

The startup leverages AI to create hyper-personalized video ads using user-generated content (UGC). The fresh capital will be used to enhance Hypergro.ai’s AI capabilities, expand operations, and build a specialized team focusing on data analysis, predictive algorithms, and automation.

 

Since its inception, Hypergro.ai has collaborated with over 70 brands, including several from Shark Tank India. The company’s innovative approach has led to its selection for Google’s Startups Accelerator: AI First (India) program in July 2024, providing access to critical training, mentorship, and state-of-the-art AI tools.

 

Hypergro.ai’s platform now supports a community of over 300,000 creators across India and has partnered with more than 100 brands, significantly enhancing its AI model’s accuracy and improving revenue generation for clients. As it continues to expand and refine its AI-powered marketing solutions, Hypergro.ai is set to transform the digital advertising landscape, offering businesses more effective and efficient customer acquisition and engagement strategies.

Continue Reading
Advertisement

Recent Posts

Advertisement