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Apple’s WWDC 2018: Everything You Need To Know About The iOS 12 Updates
If you tuned into Apple’s Worldwide Developer’s Conference for major game changing software updates, then the new features might be a tad bit disappointing. With that being said, the features introduced for the new iOS updates are a class act. Here are all the updates announced at the WWDC 2018 Conference!
1. Screen Time
Similar to Google and Android phones, Apple is working at increasing the balance between gadgets and life. The new Screen Time feature details about how much time is spent on the screen and individual devices. The new feature breaks down how much time is spent on individual apps, including games and texting apps! Screen Time will provide you with a weekly summary of how you use your phone. Furthermore, you can set time limits on each individual and once the time is up, a time’s up” message will display when the counter runs out. Apple is also introducing a parental control feature, giving parents the ability to reduce their kid’s screen time.
2. Memoji: Custom Emojis
The new Animoji features were first introduced to the Apple X. Starting with the iOS, Animoji will be able to detect your expression when you stick your tongue out at the camera. Apple terms the new emoji update feature as Memoji. With the new updates, users will not only be able to personalize the emoticons, they will also be able to change the face colour and customise as per requirement. The new updates are a cross between Bitmoji and Nintendo’s Mil characters.
3. Group Facetime
Taking Apple’s coveted Facetime feature a notch higher, iOS 12 has introduced an update called group Facetime sessions. According to the new update, almost 32 people will be able to Facetime at the same time. When multiple people are on a call, their video windows will get larger when they’re speaking and shrink when they’re not. For conversations where your face feels a little boring, you’ll be able to use Animoji and Memoji characters during calls.
4. Improved Augmented Reality Experience
The new iOS software promises improved augmented reality experiences. The Apple team is introducing a new file format called USDZ, a feature similar to the software being used by Adobe, Autodesk, and Sketchfab.
5. Measure APP
The Measure APP is Apple’s coolest new feature. As the name suggests, the app lets you accurately measure surfaces around you. Place the frame around the object needed measuring and the app accurately gives you the measurements you are after.
6. Pictures
The Photos App in iOS 12 will automatically offer search suggestions. With the “For You” tab, the new update offers suggestions based on earlier filters used. Furthermore, friends with pictures from similar events and places will be prompted to share their images as well.
7. Shortcuts App
The new Shortcuts App comes as a blessing in disguise for i Phone users. The app lets you string together multiple actions which can be prompted by a customised Siri request.
8. iBooks Become Apple Books
Apple is rebranding its ebook app from iBooks to Apple Books. Along with the name change comes a refreshed design that focuses on discoverability. A new Book Store tab “makes it easy to explore new titles and browse the top charts, curated collections, and special offers,” according to Apple.
The new features promise an improvement in the performance as opposed to improving the apps already available. The new iOS software is expected to roll out in November this year!
OpenAI’s introduction of trusted contact safeguards for potential self-harm cases reflects a major evolution in AI responsibility.
Beyond Moderation
AI safety is shifting from simply blocking harmful content to actively supporting user wellbeing through:
- early risk detection
- human-centered intervention
- stronger emotional safety frameworks
This positions AI as more than an information tool—it becomes part of broader digital support systems.
Key Industry Impact
Trusted contact models could influence future safety standards across:
- AI assistants
- mental health platforms
- social media
- digital health services
The Bigger Challenge
While promising, success depends on balancing:
- privacy
- consent
- ethical intervention
- user trust
Final Take
This move signals that the future of AI safety may rely not just on preventing harmful responses, but on building more responsible, human-connected support systems.
Rozana, India’s leading rural retail platform, has secured ₹290 crore ($35 million) in a Series B funding round led by Bertelsmann India Investments (BII), with participation from Omidyar Network India, Vivid Capital, and Tana Investment Holding. This Rozana funding brings its total capital to over ₹500 crore, fueling hyperlocal expansion in underserved rural markets. Founded in 2021 by brothers Prashant and Prateek Chauhan, the startup’s phygital model blends micro-stores, app-based ordering, and last-mile delivery to connect 5 million+ users in 12 states with brands like ITC and HUL.
The ₹290 crore investment will supercharge Rozana’s rural omnichannel retail strategy, targeting 5x growth in 18 months. Plans include adding 5,000 micro-stores in Uttar Pradesh, Bihar, and Rajasthan; AI-powered inventory tech; and new categories like groceries and electronics. By empowering 20,000+ rural micro-entrepreneurs, Rozana taps into India’s $700 billion rural retail boom, where smartphone penetration and UPI drive 12% annual growth.
This Rozana Series B milestone positions it as a frontrunner against rivals like Ninjacart, eyeing unicorn status by 2028 amid ONDC tailwinds. CEO Prashant Chauhan emphasized, “We’re building rural prosperity through accessible premium brands.” For more on Rozana funding news and rural retail trends, stay updated on India’s startup ecosystem.
Peak XV Partners has launched three new funds totaling $1.3 billion, targeting India’s booming startup ecosystem. The lineup features the $600M Surge fund (8th edition) for early-stage ventures, a $300M Growth Fund for Series B+ scaling, and a $400M Acceleration Fund for rapid portfolio expansion. This commitment arrives as India’s VC inflows rebound, with AI and fintech leading 2026 trends.
These funds build on Peak XV’s legacy of backing unicorns like Zomato and Pine Labs, offering founders capital plus strategic guidance amid post-winter recovery. Early-stage deals surged 20% last year per Tracxn, positioning Peak XV to fuel the next wave of innovation in SaaS, climate tech, and consumer plays.
For startups eyeing Peak XV new funds or Surge fund 2026 applications, this signals prime opportunities. Investors and marketers should watch for deployment updates India remains a global VC hotspot.
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