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Know The Importance Of Brand Management

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KNOW THE IMPORTANCE OF BRAND MANAGEMENT,Startup Stories,Startup Stories India,Inspiration Stories,2017 Most Read Startup Stories,Brand Management,Uniqueness,Stability,Authenticity,Customer experience

The marketplace is flooded with numerous brands. It is very important to compete with other brands to exist in the market. To withstand this heavy competition, brands are striving to retain the existing customers and to gain new customers. Strong brand management is required to remain competitive in the market.

What exactly is a ‘Brand?’

A brand is a unique name or logo of a company or product which distinguishes the product from other similar products. Legally, a brand is also called as a Trademark. The ultimate goal of branding is to differentiate with other competing products in the market. A brand could be a logo, a name, a slogan or a mascot, they create a very deep impact on customers. For instance, Nike’s “Just Do It,” or Nokia’s “Connecting People,” “Hutch Dog” of Vodafone, though old still lingers in everyone’s memory.

Main objectives of a brand

  • Establish unique identity of product or company in the market

  • To gain customer trust

  • Protection of product features legally

  • Identity for a strong marketing

What is Brand Management?

The activity of creating a brand and maintaining it is called brand management. It is to gain trust in customers and to maintain it for the other products or services. A complete and efficient brand management involves brand building, launching of the brand and maintaining the image of the brand in the market. Brand management gives a professional impact on the business.

Also, | KNOW WHY AUTOMATION IS THE LATEST BUZZWORD IN MARKETING

What brand management creates in customers?

  • Uniqueness: It demonstrates the individuality of the product from the other existing products in the market.

  • Stability: It promises customers to provide quality services or products for a long term.

  • Authenticity: It develops trust in customers– customers always prefer authentic brands.

  • Customer experience: The brand is the means through which customer is connected to a product or company.

A brand is also a strong marketing factor for any business.It is a must for every company to maintain their brand because it stays for a long time in the market.

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Google Brings AI to PDFs with “Ask about this PDF” Feature

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Google Brings AI to PDFs with "Ask about this PDF" Feature

Google has introduced a new AI-powered feature for its Files by Google app, allowing users to easily interact with PDF documents. The “Ask about this PDF” feature, powered by Gemini, enables users to ask questions about the document’s content directly within the app.

How it Works

Access

The feature is available in the updated Files by Google app (version 16.0.5 and above). Users can download the latest version from the Google Play Store to access this functionality.

Functionality

Users can simply tap the “Ask about this PDF” button while viewing a document. This prompts the app to allow users to ask questions regarding the PDF content, such as:

  • Summaries of sections
  • Clarifications on specific paragraphs
  • Details about tables and charts

AI Interaction

The app leverages the power of Gemini AI to provide accurate and informative answers based on the content of the PDF. This interaction enhances user engagement by making it easier to extract relevant information without manually scrolling through lengthy documents.

User-Friendly Experience

AI-generated responses are displayed as an overlay, enabling users to view both the original PDF and the AI-generated answers simultaneously. This feature streamlines the process of obtaining information from PDFs, making it particularly useful for students and professionals who frequently work with such documents.

Availability

Gemini Advanced Required

The “Ask about this PDF” feature is currently exclusive to users of Gemini Advanced, a subscription service that provides enhanced capabilities of Google’s AI tools.

Limited to Files by Google

At present, this feature is available only within the Files by Google app. However, there are expectations that similar functionalities may be integrated into other Google applications in the future, such as Google Drive.

Future Outlook

This new feature demonstrates Google’s commitment to integrating AI seamlessly into its products and services. By enhancing the user experience with innovative tools like “Ask about this PDF,” Google aims to improve productivity and accessibility for its users.

Expansion Plans

Given the positive reception of this feature, it is likely that Google will explore expanding Gemini’s capabilities across other platforms and applications, potentially offering similar functionalities for various document types and formats.

Conclusion

Google’s introduction of the “Ask about this PDF” feature in its Files by Google app marks a significant advancement in how users interact with digital documents. By leveraging Gemini AI, Google is not only enhancing productivity but also making information retrieval more efficient and user-friendly. As AI continues to evolve, features like these are expected to play a crucial role in transforming digital workflows across various sectors.

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WhatsApp Introduces Voice Note Transcription: A Complete Guide to the New Feature!

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WhatsApp Introduces Voice Note Transcription: A Complete Guide to the New Feature

WhatsApp is revolutionizing how users handle voice messages with the introduction of its new Voice Note Transcription feature. Designed to cater to diverse user needs, this update ensures that you never miss out on voice messages, even in situations where listening isn’t an option—be it a noisy environment, an important meeting, or simply when audio isn’t convenient.

What Is Voice Note Transcription?

The Voice Note Transcription feature converts voice messages into text, allowing users to read the content instead of listening. This thoughtful solution addresses scenarios where audio playback may not be practical. With this addition, WhatsApp enhances communication efficiency, helping users stay connected regardless of their circumstances.

How Does It Work?

Using the transcription feature is straightforward:

  • Enable the Feature: Navigate to Settings > Chats > Voice Message Transcripts to enable or disable the feature and select your preferred transcription language.
  • Transcribing a Voice Note: Once activated, long-press the voice message you’ve received and tap ‘Transcribe’. The app will instantly generate a text version of the audio message for you to read at your convenience.

This process is handled entirely on your device, ensuring that the voice messages remain private. Neither WhatsApp nor external servers have access to the content, maintaining the platform’s commitment to privacy.

Privacy and Security

In line with WhatsApp’s dedication to user security, the transcription process is executed locally on the device. This ensures that your voice messages are never sent to external servers, and even WhatsApp itself cannot access them. By integrating this feature while preserving its robust end-to-end encryption, WhatsApp continues to prioritize user trust.

Key Privacy Features

  • Local Processing: Transcripts are generated entirely on-device, ensuring that no one else—not even WhatsApp—can access your personal messages.
  • End-to-End Encryption: The feature maintains WhatsApp’s strong privacy standards, ensuring that only the sender and recipient can access their voice messages.

Global Rollout and Language Support

The Voice Note Transcription feature is rolling out globally over the coming weeks. Initially, it supports selected languages such as English, Spanish, Portuguese, Russian, and Hindi. WhatsApp has confirmed plans to expand its language offerings soon, ensuring wider accessibility for users worldwide.

Why This Feature is a Game-Changer

This new addition addresses a common pain point for WhatsApp users: handling voice messages when audio playback isn’t feasible. Whether you’re in a crowded space, attending a quiet event, or dealing with a lengthy voice note, the transcription feature provides a convenient alternative.

Benefits of Voice Note Transcription

  • Multitasking Convenience: Users can skim through voice messages while juggling other responsibilities without needing headphones.
  • Accessibility Improvement: The feature enhances accessibility for individuals with hearing impairments or those who prefer text-based communication over audio.
  • Enhanced Communication: Merging the personal touch of voice communication with the convenience of text allows for more flexible interactions.

Conclusion

By introducing the Voice Note Transcription feature, WhatsApp continues to innovate and enhance its platform. This tool exemplifies how technology can adapt to diverse user needs while maintaining security and privacy. Keep an eye on your app settings—this feature is rolling out soon and is set to make staying connected easier than ever. As WhatsApp expands its capabilities, users can look forward to a more personalized and efficient messaging experience that caters to their evolving communication preferences.

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WhatsApp’s Secret Code for Locked Chats: How to Use It for Extra Privacy!

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WhatsApp's Secret Code for Locked Chats: How to Use It for Extra Privacy

WhatsApp has introduced an innovative security feature known as Chat Lock, which enhances user privacy by allowing individuals to secure their personal chats from unwanted access. A key component of this update is the Secret Code option, enabling users to access locked chats through a unique code, thereby making private conversations even more discreet.

What is the Secret Code for Locked Chats?

The Secret Code feature allows users to set a custom code for their locked chats, effectively hiding them and making them accessible only through a specific search command. Instead of simply navigating to the Locked Chats folder within the app, users can assign a custom name or code that conceals these chats entirely from the main chat screen.

Once the Secret Code is established, users can easily search for it within the app to access their hidden chats. If someone attempts to enter an incorrect code, the locked chats will remain invisible, adding an extra layer of security.

Steps to Set Up a Secret Code for Locked Chats on WhatsApp

If you want to enhance the security of your chats with a Secret Code, follow this step-by-step guide:

  • Lock Your Chats:
      • Select the chat you wish to lock.
      • Tap the three dots in the top-right corner and choose Lock Chat.
  • Access the Locked Chats Folder:
      • After locking some chats, open WhatsApp and navigate to the Locked Chats folder.
  • Set the Secret Code:
      • Tap the three dots in the top-right corner of the Locked Chats screen and select Chat Lock Settings.
      • Choose the Secret Code option.
      • Enter a memorable code of your choice (this can include words or emojis).
      • Tap Next, re-enter your code to confirm, and then tap Done to save your code.
  • Hide Locked Chats:
    • To make locked chats less visible, go back to the Chat Lock Settings page and toggle on Hide Locked Chats.

Important Considerations

  • Code Access: After setting up your Secret Code, you will need to enter it each time you want to access your hidden chats.
  • Privacy Caution: If someone knows your Secret Code, they can unlock your chats.
  • Code Retrieval: If you forget your Secret Code, there is no recovery option unless you have a backup of your chats.

Benefits of Using the Secret Code Feature

The introduction of the Secret Code significantly enhances privacy for WhatsApp users. It allows individuals to keep sensitive conversations hidden from prying eyes, making it particularly useful for those who share their devices or are concerned about unauthorized access. This feature is ideal for various scenarios, such as discussing personal matters or planning surprises without fear of being discovered.

Conclusion

With its new Secret Code feature for locked chats, WhatsApp has taken a significant step toward enhancing user privacy and security. By allowing users to hide their sensitive conversations behind a customizable code, WhatsApp provides an effective solution for those looking to keep their communications confidential. As digital privacy becomes increasingly important, features like these empower users to take control over their personal information and interactions within the app.

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