Tips
LinkedIn is the way forward to promote your company online!
There are 4 major social networking sites that everyone uses to promote their brand, product, service and their company as a whole. Facebook, Twitter, Instagram and LinkedIn. A majority of startup companies are using social media to the best of their abilities. But are you putting a 100% effort to promote your brand on LinkedIn? There are over 65 million business professionals, 380 million members with a LinkedIn id created every second.
Related: 5 Tools Which Assist You In Social Media Marketing
Here’s a short list of all the things you can do to make sure your company is using LinkedIn to connect with the right people.
1. Understand how LinkedIn works
Before you start publishing about your company on the site, learn the ins and outs of this social networking tool. Understand the way people connect with each other, recognize your niche audience, join groups working in the same field and observe their discussions. A complete knowledge will help you compile better content for marketing.
2. Create, Update and Customize
If you don’t already have a LinkedIn account for your company make one. Update all the essential information about your company on your profile. An updated profile will generate more interest in the people who visit your page. Create a company account as well and regularly update the achievements and news about the company. The best part about LinkedIn is that it gives companies the option to customize their URL instead of using long and random characters. This makes it easier for people to find your company’s profile page.
3. Connect and Recommend
Apart from staying connected with people you already know, LinkedIn provides the perfect platform to meet other people who can help you grow your business. LinkedIn acts as a live networking event where you can introduce yourself, your brand and your company, make new friends, learn from others and simply grow your connections. The larger the network, the better the opportunities. The plus side, you can even recommend other companies and people and have the same done for you. Not only does this establish credibility it also develops mutual cooperation.
4. Join groups for better recognition
A lot of companies use groups to research, network and vet other companies and individuals. Join the groups that pertain to your area of work and involve yourself in the discussions. By joining a group, you’ll be able to spread the word about your company and your products to a wider audience and network with others in a non promotional way.
5. Blog as much as you can
Unlike Twitter, LinkedIn does not have a word limit. Use this social networking site to blog about your company, upcoming events, products, sales, offer tips, write hacks or upload pictures slide shows and videos. Use LinkedIn liberally to provide as much information as possible to as many people as possible.
Apart from these you can also share your LinkedIn updates on Twitter, tag or mention other users in your status, keep track of industry news, generate leads, connect with members directly via groups, sponsor updates and ads. Create your own group and recruit new talent for your company.
If this doesn’t motivate you to use LinkedIn more let us know why in our comments section below or write to us at info@startupstories.in. You can also reach us on LinkedIn.
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