Startup Hacks
5 Tools Which Assists You on Social Media Marketing
Social media marketing is one of the important digital marketing platforms to reach the audience and to effectively engage with them. If you are initiating a social media marketing campaign for your business, you should proceed with at least four social media platforms. Because over 50% of online savvy people utilize two or more social media sites. The run of the mill social media butterfly has a minimum of 5 sites, However, handling multiple social accounts without using external tools is an uphill task.
There are many tools available on the internet to handle multiple social profiles comfortably. Some of the most popular are:
1) Hootsuite
This is a platform which enables an individual to manage multiple social profiles because the dashboard of Hootsuite is pre-integrated with the popular social profiles Twitter, Facebook, Instagram, LinkedIn, Google+, YouTube, and much more. It is also additionally integrated with tools for email marketing. Using HootSuite, you can do more with social media in less time, easily protect your brand online and also quantify the Social Return on Investment (ROI.)
2) Flickr with Creative Commons search
Flickr is an image and video hosting platform acquired by Yahoo in 2005. It is the popular website available to share and embed images effectively online. In Social media marketing, you should approach the audience with the most creative and attractive content to keep them engaged with you. As Flickr has a huge library of images and videos ready, using its advanced search features, it makes the marketer’s task easy in choosing the most suitable and useful images for the audience.
3) Bit.ly
It is the leading link management and link shrinking platform available on the web. Using Bit.ly, it is very easy to shorten your links to share them on social media, emails, and SMS. Not only shrinking links, but the manager can have the analysis of the reach of the link and can optimize the links to better fit the audience.
4) TubeMogul
It is the leading enterprise software platform acquired by Adobe Systems in 2016. TubeMogul provides solutions to brands for global advertising by helping them to measure, plan and optimize their campaigns. As we know videos are the best thing to keep the audience more engaged, TubeMogul provides a platform to advertisers to share a video across multiple video sharing websites and track the analytics of the video.
5) Notifier
It is the tool which simplifies the task of responding to the audience from multiple social media platforms. Also, you can simply mention the particular audience while responding.
The above tools will surely help you to work smartly and get much more from the social media marketing.
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