Know The Power Of Email Marketing

In the present scenario, digital marketing is becoming much important for businesses to reach potential customers. Although there are many tools available in digital marketing like social media marketing, as well as content marketing, many traders still consider email marketing as an efficient and effective strategy.

What is Email marketing?

Email marketing is sending commercial and promotional emails to targeted customers in bulk. It usually includes product advertisements, sales offers as well as business requests. It helps to keep contact with existing customers and positive leads. All marketing emails lead to an action by a customer and keep the customer engaged.

Advantages of email marketing

1) Cost

The cost for email marketing is comparatively low. There are no printing and postage charges. No other charges are to be paid to send emails to customers.

2) Target audience

Personalized emails are sent to potential customers, who are interested in services or products. Because the emails are sent to the leads generated, the chances of converting leads into customers are high, which means better Return On Investment(ROI.)

3) Interactive

One can send plain text, images, and videos to their audience to increase their customer relationship engagement. Sharing attractive and interesting content with customers increases the chances of brand building and trust.

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4) Reach

It is very easy to reach global customers in no time. It enables one to send emails to thousands of customers in an instance.

5) Easy to manage

It is not that tough job to initiate an email marketing campaign, you can track the performance of the campaigns, leads involved with the advertisement and can also target specific audience if required.

Like every coin that has two sides, even email marketing too comes with some pitfalls. However, these can be easily fixed. Some of the disadvantages are listed below:

1) Spam

Sending emails to the wrong customers or sending emails more frequently irritates the customers and eventually, they will spam you. Customers may also unsubscribe from your emails. So for successful campaigns, emails should be sent to correct audience in a well-planned manner so that it will be helpful for your business.

2) Undelivered emails

Leads list should be kept updated so that incorrect email addresses can be identified. Also, it is not recommended to use spam keywords in emails because they are automatically filtered by the internet service providers or email Softwares.

Email marketing is targeted, shareable and a cost effective tool. It surely helps for business growth, but the positive results completely depend on email marketing strategies.