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The Four Trending Tools For Your Social Media Marketing
In Digital Marketing, Social Media Marketing has become the most platform for the marketing and promotion of products/services online.
The below statistics shows the importance of social media marketing:
1) Social Media has got an active user count of 2.3 billion among which 1.9 billion are mobile users.
2) Nearly 83% of marketers have succeeded using social media marketing as a platform for better brand building and boosting the sales.
The four below steps will help you to create social media marketing strategy for the year.
1) Live Video Streaming – A New Swing:
The live video trend is increasing daily. Around 14% of marketers experimented with the live video streaming alone and this year 43% of marketers are planning to use. Almost every social media platform is coming with the live streaming feature. Facebook’s live, Instagram stories and Twitter’s periscope are the most popular among the other platforms. To start with live video streaming, you should analyze and research a lot to know the details on which platform your target audience spends a lot of time and accordingly you can plan how to proceed. Most of the brands are using this live video feature for new product launches, product demonstrations, Q & A sessions and much more to keep in touch with their followers and customers.
2) Chat Bots:
The combination of social media and artificial intelligence are Chat Bots. All the social media tycoons, Facebook, WhatsApp, Google Allo have introduced the chatbots into their service. Chat Bots can give responses to some common questions without any delay. So that customer care executives can handle real deep issues. The Chat Bot technology will be fast spreading social media tool because of its popularity and capability. The best and the finest are the chat bots in 1-800-Flowers Messenger. It enables the user to place an order very quickly without going through the long steps.
3) The Powerful Medium For Sales – Social Media E-Commerce:
The social media platforms are becoming a strong platform for online business and sales. They are impacting the E-commerce sector in a tremendous way, according to some statistics they show that 37 million social media visits approximately converted to 529,000 sales. People always interact with the interactive and creative content by the brands, which will further lead to a sale of the product. Coming up with some innovative social media campaign strategies will surely help in increasing online business.
4) Paid Social Campaigns:
With the changing search engine and social media algorithms, it is getting little difficult to get visitors through organic results. Paid campaign gives fast responses and visits. It also helps you to target exact audience who really are interested in your product.Whatever the platform you choose, either organic or paid you should come with interesting content to keep the customer engaged with you. Paid campaign helps brands to get the attention of target audience for more conversions.
Conclusion: Now you got familiar with all the social media trends, keeping them in your view, plan your strategy to get more ROI from your marketing campaigns and boost your online business.
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