Startup Hacks
Why Tumblr, Reddit and Quora Are Marketing Goldmines
When brands and businesses look at social media marketing, they tend to overlook these sites such as Tumblr, Reddit, and Quora that are essentially marketing goldmines. Let me tell you why.
These websites will give your brand or business exclusive access to build brand awareness; in a niche market, that is not already saturated. Unlike traditional social media outlets, that require a large amount of following to get your brand noticed. Websites like Tumblr, Reddit, and Quora let brands and businesses directly engage and connect with their audience.
Shall we take a look at the numbers? They speak for themselves.
- Tumblr has 550 million monthly users with a global rank of 50, and 22 in the US.
- Reddit posted 8 billion page views in November 2016. With over 250 million active users every month; with a ranking of 11th in the US, and 26th in the world.
- Quora generates 200 million monthly visitors. The site ranks within the top 60 websites in America, and top 100 in the world.
All three websites work differently, to make the most of each one make sure you do not post the same content on every website. Tailor it, to the needs of that particular website.
Thirty-nine % of Tumblr’s users are under the age of 25 and they are very clever, so, if your brand wants to gain their attention, the posts are required to be interesting, funny, and most importantly original. Submit a post that looks like an advertisement or a marketing ploy, you’ll find yourself losing followers.
Remember to be always consistent as 47% of Reddit users are online almost all the time, hungry for content.
To make it work on Reddit, make sure your texts posts are relevant to the subreddit where you are posting. As a brand, you should monitor those topics and have a say in your field of expertise.
On almost every other social network, the number of followers is important. People like to proudly flaunt and brag about the number of followers they have. Tumblr is different. It’s rare to find a Tumblr blog which displays the number of followers it has. Tumblr users care more about the interactions they have with other users, they want to build more meaningful relationships.
Quora is a great way to find out what issues are puzzling your current and potential user base, use this information to determine the direction of future content.
On Quora, as long as you clearly state for whom you work, you can also explain how your product can help solve someone’s problem. How’s that for direct marketing?
If you want your brand to reach this untapped demographic of the “cool kids,” then hop on these website bandwagons now!
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