Startup Hacks
Where Is SEO Headed In The Future?
“If you build it, they will come.” Uh-ha! This line may have worked fine for Kevin Costner in the Field of Dreams but doesn’t work for businesses. If you build it, you have to show up in Search, and then maybe they will come!
That’s what Search Engine Optimization (SEO) is all about – making your business found in the search queries of your customers looking for the products and services you are offering. SEO is an always changing and rising industry. According to MediaPost, in the previous year it was predicted that businesses invested more than 65 billion dollars on SEO services, and that figure is projected to go over 70 billion dollars by this year. Budget aside, let’s take a look at how things might change in the future of SEO.
Voice search will only become more popular
Siri, Google Assistant, Cortana have all taken much limelight this year and voice searches have become quite prominent in daily life. As per Google, 1 in 5 mobile search queries now comes from voice search. As typed out search terms have started getting less prevalent over the time, smart marketers have already started developing ways to modify their SEO strategies for voice search.
Some points to consider:
1. Focus on answering questions
2. Design your web pages with the question as the heading and answer just beneath it
3. Target long tail keywords
4. Optimize your website for mobile.
5. Featured snippets is going to grow
6. As the percentage of voice searches grow, an increase in featured snippets can be seen, from which Google sources its voice search results.
Featured snippets are coming up for around 30% of the 1.4 million queries according to SearchEngineLand.com. If this trend continues, featured snippets may come up to the top of the organic listing as the place where you want your business to get noticed. Several featured snippets come from searches in the form of questions. If you are looking for your new content to rank high enough for a snippet, focus on writing content with long tail keywords.
AI was a hot topic last year. Google’s pushing to use AI with its machine learning system RankBrain which helps better understand and process search results. It is considered the third most important ranking factor after links and content.
RankBrain runs tests on Google’s algorithm to try improving the UX for people, based on user experience indicators like click through rate (CTR,) bounce rate and time spent on websites. In AI, Google’s interest spreads much further than RankBrain. It has developed the Cloud Vision API, which can classify images into thousands of categories, recognize individual objects within images, and reads printed words within them.
The way you and I search, interact, engage and buy has evolved. Mobile has become the major device for accessing online content, and it’s share in online searches will continue to grow year on year. A recent report from comstore found that the percentage of mobile share in the total minutes spent online is much more than desktop.
Source: comScore
Google’s research shows that 53 % of people will leave a site that fails to load in 3 seconds or less. Realize how important website speed is?
Source: Skilled
Remember, search engines take website’s speed seriously, and so should you.
Some years back, HTTPS was only a trivial ranking signal that wasn’t making a big difference to the overall rankings. But recently, Google started sending out warnings to the users of insecure sites, with the goal of persuading more websites to upgrade to HTTPS. And, the impact on rankings has gone bigger over time with more and more numbers of HTTPS sites ranking in the top 5 positions.
Source: Arm Worldwide
1. Install an SSL certificate on your server
2. Migrate by redirecting HTTP URLs to HTTPS
Conclusion
The world of search marketing evolves very rapidly. To stay ahead and remain relevant in the search results, you’ve got to keep shifting your SEO strategies adapting with the changing digital marketing environment. A smart and reliable SEO services agency can help you adapt the trends and tune your content marketing, web design, search engine and social media marketing techniques.
Now it’s time for you to share your thoughts! Which of these predictions do you feel is going to affect you most likely? What predictions do you think have been missed in the article?
- This article was written by Rohit Prasad and Vikram Kumar (Co-Founders & Directors of SRV Media and EaseBuzz)
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