Tips
Know How To Lower Bounce Rate Of Your Website
Bounce rate is a website traffic analysis term used in internet marketing. It means the percentage of visitors who visit a website and leave (bounce off,) instead of moving on to other pages on the website. If a website has a low bounce rate that means more visitors are interested to read many pages on that website. Conversely, if a website has a high bounce rate it means visitors are not attracted to continue on that website.
The main reasons for high bounce rate:
1) High page load time
If a website takes too long to load, visitors will not show interest to continue on that site.
2) Too many advertisements and pop ups
If a website is has a high number of advertisements and pop-unders, it will irritate visitors and they will surely quit the website immediately.
3) External redirects
If any website has too many numbers of external redirect links, it kills customers’ interest and brings a negative image on the website.
4) Unhelpful and low-quality content
The content on the website should be unique and useful to visitors. If a visitor finds the content useless he will close the website and even won’t open it in the future.
Webmasters and marketers do a lot of research constantly, to find techniques to reduce their bounce rate. Because it is one of the key factors for visitor engagement.
Before knowing the techniques to cut down the bounce rate, please check your website for the following:
If your website’s bounce rate is
- 65% — the website is fine.
- In between 65%-80% — little worried.
- Greater than 80% — you should follow the tips below as soon as possible.
Also, Read | TIPS TO IMPROVE PAGE LOAD TIME OF YOUR ECOMMERCE WEBSITE
1) Improve the website readability
Whenever you are writing content for a website, keep in mind content and the audience in context. People love to read content that is properly aligned with their needs. The content should be presented in an eye-catching manner.
2) Use innovative infographics
Information graphics, simply called infographics are the manner of representing content as charts and graphs. One creative infographic represents a thousand words. Usage of infographics in your content increases the visitor’s interest and engagement, which lowers the bounce rate.
3) Use meaningful images and related videos
Placing an image which reflects your content and uploading videos which are helpful to visitors build interest in them. It increases the visitor’s time on the website and lowers the bounce rate.
4) Make your content shareable
If visitors likes your content, they will try to share it on social media. Place social media sharing buttons within the post so that visitors can easily share. It increases the visitors time on the website.
5) Start discussion forums
Keep visitors engaged by forums to discuss queries and share opinions. Always respond to visitor’s comments quickly, it develops trust on the website. At the end of every article try posting questions to the visitors and ask them to provide answers in the comment section. It keeps visitors engaged with your website and automatically the bounce rate will come down.
Try these tips, without losing hope. Your website will surely gain visitors’ interest and lower the bounce rate.
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