The Importance Of A Communications Manager

Every startup has one magic ingredient which makes it tick. It’s not the amount of work which goes into the final product or the number of deadlines met. Startups work well because of the kind of work culture the team has. When you’re very small — two or three people — you can usually get away with totally ad-hoc communications. However, it’s not too early to start being a little bit organized and proactive. This is especially true if you are a distributed team working in different locations. Once you grow above three people, putting in place even a little bit of structure really helps with productivity.

To facilitate this smooth work environment, the need for a communications manager is extremely vital. Here are a few reasons why having a communications manager can help you grow!

1. The communications manager makes sure the organisation’s culture remains anchored to the original startup culture while evolving to cope with the challenges of a growing organisation.

2. The communications manager is in charge of building strategies and leads actions to keep the startup culture alive across the organisation and ensure every employee interaction is aligned with the company’s culture.

3. Furthermore, the manager makes sure communication is carried forward in an orderly and structured manner. Focusing on the positives and negatives of everyone, a communications manager works at bringing out the best in people.

4. The communications manager makes sure that every employee, manager, new recruit, consistently experiences and learns to embody the original startup culture of the organisation.

More often than not, despite being part of a startup culture, one fails to realise the fine line between HR and communications manager. A startup which managed to maintain its original culture is by design in touch with reality far more than those focused on the work. Thus, communications managers work best in ensuring a smooth and productive work environment.