How To Change Your Client’s No To A Yes

They say the road to hell is often paved with a lot of downs before you reach success. When you are working as an entrepreneur, the rejections are but a natural process. However, there are ways to turn a sure fire no into a yes and get to the end of the yellow brick road all the more quickly. Here is how:

1. Knowledge is power

Often times, your client says not to what you have to offer because you don’t have the chance to convince them on the positive factors. However, when you are pitching your idea to the client, it is because you understand the market and you know what works. This essentially means you have knowledge of the industry and you gave them the proposal because you think it will work. Like the saying goes, “Knowledge is power,” so make sure you let your client know why you want to take the route you are because of the trends and the research you did. Another advantage of knowing what is happening is, it will help you answer any and every question the client throws at you.

2. Use competition to your advantage

While most people say following what your competition does is a bad thing, we like to think otherwise. What you don’t realise is, people like following what the general herd does. If your client starts off by saying you aren’t doing as much as their competitors are, then tell them you are working on a similar strategy which will get them more reach. In order to make sure this strategy works, stay aware of everything your client’s competitors are doing. It helps if you know their marketing plan, what they did from the first time they started and what they are doing to become successful. With this understanding, you can have a clear picture of how to convince your client that even though your approach isn’t working right now, it will in due time.

3. Demonstrate confidence

Companies are more finicky with their approvals because of bad relationships with other agencies in the past. When this happens, call for a meeting and ask your client to bring relevant work with past agencies. Take a look at everything the previous agency had done and let your client know why your approach is different. With your work and strategies, demonstrate how you can stand apart and how you will stay abreast of the situation. Not only does this makes it easy for you to convince your client, it shows you are confident in your approach.  

4. Stay in touch

One of the other ways to turn your no around is by staying in touch with your client. Keep talking to them and find out what they don’t like about your work. The more you build a rapport with them, the easier it is to understand what went wrong in the first place. Not only does constant conversation help in giving you the option of having a second chance, it also shows your clients how dedicated you are to the project at hand.

5. Have a backup plan in place

To smooth over the troubles and get your client to accept your work, make sure you have a contingency plan in place. When you know things aren’t working for your client, understand why that is happening and once you do, you can start working on creating a backup solution. At times when things seem bleak, you can always pull a feather out of your hat by offering a plan your client thought didn’t exist! The backup usually works because primarily, the second option comes without any strings attached and if it doesn’t, then you have the option of being presented with a new start point.

That feeling of exhilaration when you close the deal after a long road quite literally cannot be described, right? If you have other tricks and tips up your sleeve regarding this, comment and let us know!