Stories
Marketing Campaigns Which Failed
A good marketing campaign makes a company look smart. However, over the years, there have been some campaigns produced by famous brands which did not sit well with people. Here are four such examples, where the idea behind the marketing campaigns by famous brands failed miserably.
Marketing campaigns which failed
1) Pepsi “Jump In” campaign
Pepsi’s 2017 marketing campaign featuring reality star Kendall Jenner is considered one of the biggest campaign failures by the brand. The campaign depicted Kendall Jenner trying to keep the Black Lives Matters protest under control by offering a can of Pepsi. The message behind the advertisement did not sit well with many people worldwide. The campaign received major backlash on social media and was pulled down just after one day of its release. The brand had to apologize for the campaign and PepsiCo’s president Brad Jakeman resigned from his position and described the campaign as “the most gut wrenching experience” of his career.
2) Audi “Chinese Wedding” commercial
A campaign by Audi China about second hand cars sparked outrage due to its controversial content. The advertisement tried to channel the idea of checking out a car before purchasing it. Unfortunately, this was depicted by a mother in law checking out her future daughter in law by pinching her lips and pulling her nose. The campaign followed the tag line “An important decision must be made carefully.” The campaign saw a public outcry because of its comparison of women to cars. The backlash caused Audi’s China division to publish an apology on their WeChat account.
3) Dove “Body Positive Packaging” campaign
Dove’s long running real beauty campaign is popular among many and is well received. However, its 2017 body positive packaging campaign became a failure. Dove released a limited edition packaging in England, which tried to represent the diversity of female bodies. The Company released only 7 bottles from which women could choose one based on their body shape. The packaging compared women’s figures to abstract, shapeless bottles of soap. The campaign’s message behind the packaging and the limited representation of body types came across wrong and became a punchline on social media.
4) McDonald’s “UK TV Spot” commercial
![McDonald's Dead Dad Advert / Commercial [90 seconds, unedited]](https://i.ytimg.com/vi/S1XM4INk8l8/hqdefault.jpg)
The UK McDonald’s ran a commercial where a young boy talks about his late father and how they shared a love for McDonald’s Filet-O-Fish sandwiches. McDonald’s received criticism for the campaign as people blamed the Company for exploiting grief to sell sandwiches. The backlash resulted in the commercial being pulled down permanently from all media sources.
If you think we missed any other failed marketing campaigns by any famous brand, comment below and let us know.
HVAC Jacksonville FL
October 1, 2025 at 7:31 pm
Thanks for expressing your ideas with this blog. In addition, a fantasy regarding the lenders intentions if talking about foreclosures is that the standard bank will not take my repayments. There is a fair bit of time which the bank requires payments occasionally. If you are also deep inside the hole, they are going to commonly desire that you pay the particular payment completely. However, that doesn’t mean that they will have any sort of repayments at all. Should you and the bank can find a way to work something out, a foreclosure course of action may end. However, if you ever continue to neglect payments in the new plan, the foreclosures process can pick up where it left off.
谷歌蜘蛛池
November 9, 2025 at 9:38 pm
利用强大的谷歌蜘蛛池技术，大幅提升网站收录效率与页面抓取频率。谷歌蜘蛛池
GO88
November 10, 2025 at 1:35 am
Tham gia cộng đồng game thủ tại Go88 để trải nghiệm các trò chơi bài, poker phổ biến nhất hiện nay.
站群程序
November 14, 2025 at 3:34 am
采用高效谷歌站群策略，快速提升网站在搜索引擎中的可见性与权重。谷歌站群
J88
November 18, 2025 at 9:31 am
Đến với J88, bạn sẽ được trải nghiệm dịch vụ cá cược chuyên nghiệp cùng hàng ngàn sự kiện khuyến mãi độc quyền.
Kuwin
November 20, 2025 at 6:28 pm
kuwin sở hữu kho game đa dạng từ slot đến trò chơi bài đổi thưởng, mang đến cho bạn những giây phút giải trí tuyệt vời.
MM88
November 20, 2025 at 7:23 pm
Khám phá thế giới giải trí trực tuyến đỉnh cao tại MM88, nơi mang đến những trải nghiệm cá cược thể thao và casino sống động.
MM88
November 23, 2025 at 12:53 am
Với giao diện mượt mà và ưu đãi hấp dẫn, MM88 là lựa chọn lý tưởng cho các tín đồ giải trí trực tuyến.
iwin
November 30, 2025 at 10:05 pm
iwin – nền tảng game bài đổi thưởng uy tín, nơi bạn có thể thử vận may và tận hưởng nhiều tựa game hấp