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Amazon Prime Service Crosses 100 Million Subscribers
Amazon CEO Jeff Bezos, revealed in his annual share holders letter Yesterday that Amazon Prime has now crossed 100 million Prime Members. Amazon revealed its Prime numbers for the first time in the 13 years since its inception!
The number of Prime subscribers for years has been a closely held secret and the focus of much speculation. The figure also confirms that Prime is one of the World’s largest Internet subscriptions and a strong force among online retailers. By revealing the number of subscribers, Amazon has given us a hint at the steep and steady increase of revenue over the years.
The letter from CEO Jeff Bezos is meant to celebrate the eighth year in a row that Amazon ranked number 1 on The American Customer Satisfaction Index. It might also be interesting to note that there has been recent criticism, claiming Amazon employees are being subjected to awful working conditions. According to Bezos, Amazon Prime also saw its best year ever in 2017, with the company shipping over five billion products with Prime and by signing up more new members than in any previous year.
Amazon Prime was launched at a price of Rs. 499, which was later increased to Rs. 999 a year later. The Prime membership in India includes features like access to free one day and two days deliveries, Amazon Prime Video access and Prime Music for free. Prime members also get discounted “Same Day and Morning Delivery” to pin codes in select cities around the Country, including places like Hyderabad, Delhi, Mumbai and Pune.
Looking at the massive success of Amazon Prime in India, the company expanded its services to Mexico, Singapore, the Netherlands, and Luxembourg. Furthermore, in an attempt to increase its customer base, Amazon has also introduced Business Prime Shipping in the US and Germany.
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