Zomato Invests In Home Made Food Delivery Startup TinMen

The online restaurant discovery and food delivery startup Zomato Media Pvt., Ltd., has invested in Hyderabad based home cooked meal delivery startup TinMen. In a blog post, Zomato founder Deepinder Goyal announced the companies will work together to offer a larger variety of healthful meal options to the users. Existing investor Lead Angels also participated in this round of funding.

TinMen is a home cooked meal delivery app, owned and operated by Vicinia Retail Pvt., Ltd., that currently serves 10 major areas in Hyderabad. Founded by Mukesh Manda and Chaitanya Degala in 2013, the startup works with professional chefs to provide home cooked meals to working professionals in the City. Talking about the acquisition, Deepinder Goyal said TinMen is “an efficient and modest little company which provides easy access to home cooked meals at affordable prices, for thousands of people in Hyderabad.”

The startup provides office lunches using a scheduler built into their app through which users can create meal plans for a day, a week or a month and opt out of deliveries at a day’s notice. The company offers meals starting from Rs. 65 without delivery charges and is already delivering over 30,000 orders a month. They currently offer services in Gachibowli, Financial District, Kondapur, Hitec City, Madhapur, Jubilee Hills, Banjara Hills, Punjagutta and Begumpet. This collaboration will give TinMen access to Zomato’s 1 million unique user base. The startup is looking to increase its current monthly revenue of around Rs. 28 lakhs by 5 times and is also targeting to cater to over 1 lakh orders per month by March 2018.

Zomato, which recently acquired another food delivery startup Runnr, is tapping into the affordable healthy home cooked meals offering space with this investment. The company has reportedly reduced its cash burn by 81% while its revenue surged by about 80%, making it a profitable startup. Goyal also announced that they will forgo commissions charged to restaurants clocking high order volumes as the company is generating enough cash to cover the investments.

However, Tinmen will not be leveraging Zomato’s self fulfilled delivery fleet but will continue using their existing third party logistics services for now.